DTH set top box sales dip, Cable boxes jump in Q2

Sales of DTH set-top boxes fell 45% in the quarter ended June 2013 compared to the March quarter, while those of cable set-top boxes rose 12%, according to a quarterly tracker from 6Wresearch, a firm tracking the IT and communications market. 

Spurred by regulation that requires all cable operators to shift to a digital, addressable mode of delivering content by 2015, set-top boxes are selling in large quantities. 

In the June quarter, a total of 5.6 million digital set-top boxes were sold, without 80% belonging to the DVB-Cable type. The total number was 5% ahead of the March quarter. In all, India is estimated to have about 200-300 million TVs, the vast majority of which do not have set-top boxes installed. 

The quarter also saw a steep decline of 60% in the domestic production of set-top boxes compared to the preceding three months. 

More than 80% of Set-Top Boxes fall under the price range of INR 2000 for both the quarters. 

Skyworth was the market leader with a market share of 38% followed by Cisco and Skynet. Shipments for market leader Skyworth showed a remarkable increase of around 71% in CY Q2 2013 as compared to CY Q1 2013. 

For CY Q2 2013, Skynet with the market share of 10%, replaced Coship as the third-largest player as compared to CY Q1 2013. Skyworth, Cisco, and Skynet together aggregate 59% of the total market share in terms of Total Unit Shipments for India Set Top Box Market. 

Skynet skyrocketed with the phenomenal growth of 283% for CY Q2 2013. However, Cisco experienced a decline of 10%. 

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