Skyworth leads Indian STB market followed by Cisco and Skynet

According to 6Wresearch, the Indian set top box market recorded a total shipment of 55 to 58,910 units in the CY Q2 2013, a 5 percent increase to the previous quarter. 

Skyworth still remains the market leader with a market share of 38 percent followed by Cisco and Skynet. In CY Q2 2013, the DVB-C type of STBs experienced a growth of more than 12 percent as compared to CY Q1 2013. Moreover, the DVB-C (cable) type of STBs represents more than 80 percent of the total unit shipments for the Indian STB market in CY Q2 2013. 

For CY Q2 2013, Skynet with the market share of 10 percent, replaced Coship as the third-largest player as compared to CY Q1 2013. Skyworth, Cisco, and Skynet together aggregate 59 percent of the total market share in terms of total unit shipments for India's STB market. 

Key highlights (CY Q2 2013)

• The top three players constitute 59 percent of the total market share.
• Skyworth leads the market followed by Cisco and Skynet.
• With regard to domestic production, CY Q2 2013 exhibited a considerable decline of 60 percent as opposed to CY Q1 2013.

More than 80 percent of STBs fall under the price range of Rs. 2,000 for both the quarters. The unit shipments for Skyworth exhibited a remarkable increase of around 71 percent in CY Q2 2013 as compared to CY Q1 2013. Skynet skyrocketed with the phenomenal growth of whooping 283 percent for CY Q2 2013. However, Cisco experienced a decline of 10 percent in total unit shipments for CY Q2 2013.

With regards to category wise total unit shipments, the QoQ market for DVB-C (Cable) type of STBs witnessed an increase of 12 percent. However, the demand for DTH STBs declined by 45 percent in the overall shipments for the Indian STB market. 

The government regulated mass digitization of cable TV networks in India has provided a big opportunity for players like Skyworth, Cisco, and Skynet to secure their position as the market leaders. 

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Media Courtesy : indianmediabook