The Indian Camcorder market has witnessed an increasing need for integration and innovation over the past few years. The demand for camcorders have recorded a consistent rise and consumers are not merely satisfied with the SD (Standard-Definition) enabled video recording but they are also looking for camcorders with more advanced features. To cater to this increasing demand manufacturers are implementing significant changes in professional and personal camcorders.
According to 6Wresearch, India Camcorder market registered an annual shipments of more than 100,000 units, registering an increase of around 34% in H2 over H1. Sony led the personal segment whereas, Panasonic dominated the professional Camcorder market.
Table: India Camcorder Market, By Camcorder Type
Source: 6Wresearch India Camcorder Market, Annual Tracker
Indian Professional Camcorder market is primarily driven by the Media and Entertainment industry and is expected to grow at a faster pace over the coming quarters. This growth is likely to be driven by growing demand for HD content and increasing number of television channels. To match this growing demand the OEM’s need to adapt the technological changes prevailing in the Indian Camcorder market.
Technology in Camcorders have come a long way. The Indian Camcorders market has observed a transition from recording in DVD to hard disk and now to flash memory. It is expected that implementation of digitalization in India will further boost the demand of HD Professional Camcorders. OEM’s need to strengthen their marketing, sales and service capabilities to capture the maximum market share.
Innovation and price sensitivity will play a major role in the growth of the Indian Camcorder market. Non-traditional recording products such as Digital Camera and Smartphones is gaining much popularity among the Indian consumers. Additionally, with the introduction of new features such as 4K recording and HDR (High Dynamic Range) in the latest smartphones, the Indian Camcorder manufacturers have to implicate significant improvement to meet the challenging demands of the market.