Product Code: ETC010604 | Publication Date: Aug 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The India makeup tools market import shipments exhibited a steady growth trend from 2020 to 2024, with a notable CAGR of 7.4%. However, there was a significant decline in growth rate between 2023 and 2024 at -30.8%, indicating a temporary slowdown in the market's expansion.
The Makeup Tools Market in India is expected to grow at a CAGR of 6.6% during the forecast period 2025-2031, and reach USD 3,384.8 million by 2031 from USD 2,252.9 million in 2025. The increasing demand for makeup tools has been attributed to the growing influence of social media and digital marketing platforms such as YouTube which have enabled people to become more aware of beauty techniques than ever before. Additionally, changing lifestyles owing to rising disposable incomes among consumers have further propelled growth opportunities in the market over recent years.
1) Rise in spending on cosmetic products ? With growing consumer awareness regarding beauty trends and increasing disposable income levels among households, there has been an increase in expenditure on personal care items such as cosmetics and make-up tools across India over recent years which is driving growth for this segment.
2) Growing popularity of ecommerce websites ? The expansion and visibility that online retailers provide have made it easier for buyers to purchase these products at competitive prices without having to physically visit stores or outlets thus boosting sales within this sector.
3) Rising female participation rate? Increasing employment rate among women coupled with their greater inclination towards fashion trends are some other factors that aid growth within this segment.
1) High cost associated with makeup tools - Due to high production costs associated with manufacturing makeup tools due to expensive raw material inputs manufacturers find it difficult pass on these costs onto consumers resulting lower profitability margins thus impacting their business models negatively.
2) Counterfeit Products - Presently counterfeit products are creating stiff competition for genuine brands eroding brand equity value along with impacting revenue streams significantly
1) Growth of multi-purpose makeup kits ? Multipurpose kits containing all types of essential make up application equipment?s fitted into one attractive package help reduce clutter while saving space simultaneously making them highly popular amongst Indian buyers
2) Emergence Of Organic Make Up Tools ? Consumers are increasingly becoming conscious about what they apply onto their skin preferring organic ingredients alongside natural extracts thereby providing immense scope for players offering ecofriendly alternatives
Some major players operating within the market include L`Or?al (France), Ajinomoto Co., Inc.(Japan), Shiseido Company Ltd.( Japan), Revlon Inc(US), Coty( US). Covid 19 Impact : The outbreak has had
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Makeup Tools Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Makeup Tools Market Revenues & Volume, 2021 & 2031F |
3.3 India Makeup Tools Market - Industry Life Cycle |
3.4 India Makeup Tools Market - Porter's Five Forces |
3.5 India Makeup Tools Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.6 India Makeup Tools Market Revenues & Volume Share, By Application , 2021 & 2031F |
4 India Makeup Tools Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income and growing middle-class population in India leading to higher spending on beauty and cosmetics products. |
4.2.2 Rising influence of social media platforms and beauty influencers driving the demand for makeup tools among the younger population. |
4.2.3 Growing awareness about personal grooming and beauty trends fueling the demand for a wide range of makeup tools in the Indian market. |
4.3 Market Restraints |
4.3.1 Presence of counterfeit products impacting the trust and quality perception among consumers. |
4.3.2 Lack of standardized regulations and quality control measures in the makeup tools industry leading to concerns about product safety and effectiveness. |
5 India Makeup Tools Market Trends |
6 India Makeup Tools Market, By Types |
6.1 India Makeup Tools Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 India Makeup Tools Market Revenues & Volume, By Product Types, 2021-2031F |
6.1.3 India Makeup Tools Market Revenues & Volume, By Brushes, 2021-2031F |
6.1.4 India Makeup Tools Market Revenues & Volume, By Eyelash Tools, 2021-2031F |
6.1.5 India Makeup Tools Market Revenues & Volume, By Sponge, 2021-2031F |
6.1.6 India Makeup Tools Market Revenues & Volume, By Other, 2021-2031F |
6.2 India Makeup Tools Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 India Makeup Tools Market Revenues & Volume, By Online Sales, 2021-2031F |
6.2.3 India Makeup Tools Market Revenues & Volume, By Offline Sales, 2021-2031F |
7 India Makeup Tools Market Import-Export Trade Statistics |
7.1 India Makeup Tools Market Export to Major Countries |
7.2 India Makeup Tools Market Imports from Major Countries |
8 India Makeup Tools Market Key Performance Indicators |
8.1 Social media engagement metrics such as likes, shares, and comments on beauty content featuring makeup tools. |
8.2 Number of beauty and makeup tutorials using specific makeup tools on popular online platforms. |
8.3 Consumer satisfaction scores and reviews for makeup tools on e-commerce websites. |
9 India Makeup Tools Market - Opportunity Assessment |
9.1 India Makeup Tools Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.2 India Makeup Tools Market Opportunity Assessment, By Application , 2021 & 2031F |
10 India Makeup Tools Market - Competitive Landscape |
10.1 India Makeup Tools Market Revenue Share, By Companies, 2024 |
10.2 India Makeup Tools Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |