Business intelligence market size | Market Insights and Trends 2025

Q: Which industries are leading the adoption of business intelligence?

Retail, healthcare, financial services, manufacturing, and logistics are leading industries.

Q: What challenges does the business intelligence market face?

Managing large volumes of unstructured data, ensuring data accuracy, addressing privacy concerns, and bridging the skill gap for BI tool adoption.

Q: How are cloud-based platforms influencing the business intelligence market?

Cloud-based BI platforms offer scalable, cost-effective, and easy-to-implement solutions, allowing businesses to leverage analytics.

Q: How does business intelligence contribute to decision-making?

Analysing the historical and real-time data, uncover patterns, and generate actionable insights, supporting better strategic are beneficial for decision making.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA4095

Publication Date: Jun 2025

How is Business Intelligence Market Growing?

According to 6Wresearch internal database and industry insights, the business intelligence market size is valued at approximately USD 28 billion and is predicted to reach a robust CAGR of 10% during the forecast period 2025–2031. The market is expected to reach USD 80 billion by 2031.

The market is flourishing with the rapid expansion of the landscape. This market is growing with several factors, including the increasing importance of data visualization, self-service analytics, and the rising need to make informed decisions in real time. This growth is fuelled by the increasing adoption of BI tools across industries, advancements in artificial intelligence, and the push for digital transformation.

Key Growth Factors

Rising demand for interactive dashboards and advanced data visualization.
Increasing adoption of AI and machine learning in BI for deeper insights.
Growing focus on improving operational efficiency and customer experience through data.
Expansion of cloud-based BI platforms for scalability and ease of deployment.
Increasing demand for self-service BI tools for non-technical users.

Major companies in the Business Intelligence Market

Microsoft Corporation
Oracle Corporation
Tableau Software (Salesforce)
IBM Corporation
MicroStrategy Inc.
Google LLC
Amazon Web Services (AWS)

Market Trends

The business intelligence market is set to flourish in the future with substantial innovation during the forecast period. In the coming years, self-service BI tools are expected to lead the market which enabling non-technical users to explore and visualize data with ease. AI and machine learning will drive automation, predictive analysis, and advanced decision-making capabilities. The widespread adoption of cloud-based platforms is growing due to their flexibility and cost efficiency, while real-time analytics will become essential in industries like retail, finance, and logistics. Natural language querying (NLQ) is enhancing and conversational BI tools will make data even more accessible, empowering businesses to act quickly on insights. Privacy-focused BI solutions are also in demand due to rising concerns over data protection and compliance.