Frozen Pizza Market Size | Growth, Trends & Insights 2025

Q: What is the current and projected size of the frozen pizza market?

The market was valued at USD 21.5 billion in 2023 and is projected to reach USD 32.4 billion by 2031.

Q: What is the expected CAGR of the frozen pizza market from 2024 to 2031?

The frozen pizza market is expected to grow at a CAGR of 5.3% during the forecast period.

Q: Which factors are driving growth in the frozen pizza industry?

Key drivers include rising demand for convenience food, expanding retail channels, and increasing product innovation.

Q: What types of innovations are trending in the frozen pizza market?

Trends include plant-based, gluten-free, and organic pizza variants, along with sustainable packaging solutions.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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Code: MTA4543

Publication Date: Jun 2025

What is the Frozen pizza Market Size?

According to 6Wresearch internal database and industry insights, the Global Frozen pizza market was valued at USD 21.5 billion in 2024 and is anticipated to exceed USD 32.4 billion by 2031, registering a steady at a CAGR of 5.3% during the forecast period.

The frozen pizza market is observing firm progress due to the rising demand for convenient and ready-to-eat foodstuffs. Development, varying lifestyles, and augmented consumption of Western-style fast food are driving adoption across both developed and developing economies. Producers are acquaint with a variety of crusts, flavors, and healthier substitutes to cater to evolving consumer preferences.

Major Growth Factors of the Frozen pizza Industry

Rising urban population
Increasing demand for convenience food
Innovation in pizza flavors and formats
Growing preference for plant-based and gluten-free options
Expansion of retail and e-commerce channels

Frozen pizza Market Trends

The market is undergoing a shift toward finest and gourmet frozen pizza offerings, with products focusing on organic elements, artisanal crusts. Health-conscious customers are influencing product development, prompting the introduction of low-calorie, vegan, and gluten-free varieties. Furthermore, private-label brands are gaining purchase in both offline and online retail spaces.

Emerging Developments in the Frozen pizza Industry

Technical advancements in freezing techniques are helping manufacturers preserve taste and texture more effectively. There's also a mounting prominence on maintainable packaging and clean-label products. Associations with food delivery apps and AI-based catalogue systems are further restructuring distribution and customer engagement.