How big is the App Development Market | Market Size & Key Drivers 2025

Q: What is the expected valuation of the app development market by 2031?

The app development market is expected to exceed USD 34.6 billion by 2031, driven by increasing enterprise mobility.

Q: Which region is expected to lead the app development market?

North America is anticipated to lead the app development market, primarily due to high smartphone penetration.

Q: What are the factors spurring growth in the app development market?

The growth of app development market is driven by surging digital transformation initiatives and the need for enterprise-grade mobile apps.

Q: Which companies are leading the app development market?

Some of the companies leading the app development market includes Hyperlink InfoSystem, Tata Consultancy Services (TCS), Globant, and Infosys.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA5118

Publication Date: Jul 2025

How Big Is the App Development Market?

According to 6Wresearch internal database and industry insights, the app development market was valued at USD 16.2 billion in 2024 and is anticipated to surpass USD 34.6 billion by 2031, reflecting a robust CAGR of 8.9% during the forecast period.

The expansion of this market is highly influenced by the global proliferation of smartphones, the surge in digital transformation initiatives, increasing demand for on-demand services, and the need for enterprise-grade mobile apps.

Growth Factors of the App Development Market

Proliferation of mobile-first strategies adopted by enterprises across sectors
Widespread adoption of low-code and no-code development platforms
Strong traction in on-demand services such as delivery, mobility, and health
Increasing focus on custom app solutions for customer engagement and loyalty
Enhanced backend infrastructure with 5G and edge computing capabilities
Supportive policies and digital initiatives by governments worldwide

App Development Market Trends

The app development landscape is evolving swiftly, with businesses embracing microservices architecture, real-time collaboration tools, and progressive web apps (PWAs). The demand for AI-integrated features, voice assistants, and augmented reality (AR) within apps is reshaping how apps are developed and consumed. Additionally, monetization models are diversifying with increased focus on in-app purchases, subscription services, and ad-based revenue streams.

Emerging Developments in App Development Market

Companies are gravitating toward cloud-native app development to ensure scalability and flexibility. There is a rapid rise in the use of AI-driven development environments that auto-generate code snippets and offer predictive suggestions. Apps are being built for not just smartphones but also wearables, smart TVs, and IoT devices, signaling a more unified cross-device experience. Moreover, security-first development is gaining precedence due to rising concerns around data privacy and compliance.