How big is the HR Analytics Market | Global Outlook 2025

Code: MTA6430 Publication Date: Jul 2025

How big is the HR Analytics Market?

According to 6Wresearch internal database and industry insights, the Global HR Analytics Market was valued at USD 3.7 Billion in 2024 and is expected to reach USD 10.3 Billion by 2031, growing at a compound annual growth rate of 12.50% during the forecast period (2025-2031).

The market is expanding due to rising demand for data-driven HR decisions, performance optimization, and workforce planning across global enterprises.

Key Growth Drivers of the HR Analytics Market

  • Demand for data-driven decision making in HR
  • Rising adoption of cloud-based HR solutions
  • Focus on employee engagement and retention
  • Integration of AI and ML in workforce analytics
  • Need to improve recruitment and performance metrics

HR Analytics Market Trends

The HR analytics market is undergoing a transformation with deeper AI and ML integration enabling predictive modeling for recruitment, attrition, and workforce planning. Organizations are increasingly adopting advanced analytics to monitor employee satisfaction, optimize resource allocation, and align talent strategy with business outcomes. There is a shift toward mobile-enabled and cloud-native analytics platforms that offer real-time dashboards and enhanced data visualization. Diversity, Equity, and Inclusion (DEI) metrics are gaining prominence as companies seek to measure and improve inclusive practices. Cross-functional collaboration between HR, IT, and operations is also emerging as a key trend to streamline people analytics adoption.

Emerging Developments in the HR Analytics Market

The real-time sentiment analysis tools enabled by NLP are allowing vendors to innovate in the area, so a company can take actions to counter poor company morale and employee engagement proactively. Integrated analytics systems that monitor all aspects of a person through their entire job lifecycle, including hiring and exit, are picking up. Startups are coming with plug and play analytics solutions dedicated to SMEs, and major players in the market like Microsoft are coming up with AI copilots and HR teams. An increase in interest in analytics tools supporting hybrid work and observing the productivity of remote workforce can be seen. Data privacy and ethical application of AIs are increasingly featured in the designs of analytics.

Major Companies in the HR Analytics Market

  • SAP SE
  • Oracle Corporation
  • Workday Inc.
  • ADP LLC
  • IBM Corporation
  • Visier Inc.
  • Tableau Software (Salesforce)
  • UKG Inc.
  • SAS Institute
  • Zoho Corporation

How big is the HR Analytics Market : FAQ's

The HR analytics market was valued at USD 3.7 billion in 2024 and is projected to reach USD 10.3 billion by 2031.
It is expected to grow at a CAGR of 12.50% during 2025–2031.
North America holds the largest share, followed by Europe and Asia-Pacific.
AI-driven predictive analytics, DEI metric integration, mobile HR dashboards, and real-time performance tracking.
Large enterprises, SMEs, HR departments, and consulting firms.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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