| Code: MTA10286 | Publication Date: Oct 2025 |
This expansion is supported by adventure tourism, increased disposable income, and rising participation in water sports activities. This industry accounted for an estimated market share of over 25% within the marine recreational segment in 2024.
Trends in the Personal Watercraft Market encompass increases in environmentally-friendly consumer preferences and improvements in design function. Manufactures introduce electric and hybrid models in response to future regulatory measures intended to reduce emissions and enhance performance. Connectivity systems and GPS-enabled tracking systems are becoming standard features in personal watercraft. In addition, the rental industry is continuously changing to accommodate bookings through digital platforms, as the rental business expands into coastal areas and resorts. Manufacturers are focusing on developing customisation options and effective safety measures, which promote consumer demand and ultimately market penetration.
Developments in the Personal Watercraft Market focus on the prodigious shift towards environmentally sustainable propulsion technologies and integrated smart systems. Manufacturers are striving to reduce emissions through lightweight composite materials and battery-powered personal watercraft. Partnerships are being formed to encourage the efficient expansion of distribution channels and rental-based ownership vehicles. Improved investments in efficiencies for research of high-efficiency engines and AI-based navigation tools improve consumer experience and overall market growth potential.
Some of the leading companies include: