Apple tablets witnessed tremendous growth in CY Q1 2014; SAMSUNG remains the market leader
Apple’s changing marketing and promotional activities in India are finally paying off. In-spite of decline being witnessed in Indian tablet PC market, Apple is registering continuous growth in last two quarters. The growth of Apple in Indian tablet PC market is primarily due to the increasing demand for its low cost tablets, especially iPad Mini. In the coming quarters, Apple is expected to increase its market share on account of growing popularity of its tablets amongst Indian consumers.
India tablet PC market, is anticipated to witness declining trend in the coming quarters as well, however, with the adoption in enterprise segment, market can expect slight recovery. Here, Windows OS based tablets are expected to play vital role. To cater the demand for the market, Micromax has launched its first Android-cum-Windows dual-bootable Tablet, LapTab. Other players such as Lenovo and Fujitsu have also entered in Indian market with their multi-mode tablets.
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