Apple’s changing marketing and promotional activities in India are finally paying off. In-spite of decline being witnessed in Indian tablet PC market, Apple is registering continuous growth in last two quarters. The growth of Apple in Indian tablet PC market is primarily due to the increasing demand for its low cost tablets, especially iPad Mini. In the coming quarters, Apple is expected to increase its market share on account of growing popularity of its tablets amongst Indian consumers.
According to 6Wresearch, India Tablet PC Market shipments reached 0.75 million units in CY Q1 2014, demonstrating a decline of 17% over CY Q1 2013. SAMSUNG remains the market leader followed by MICROMAX and APPLE. Samsung commands the Indian market, especially in 7 to 8 inches tablet PC segment. On the other hand, Micromax’s low cost business model has helped them to occupy significant share in India tablet PC market.
Source: 6Wresearch Quarterly India Tablet PC Market, CY 1Q 2014 (million units)
Key Highlights (CY Q1 2014)
India tablet PC market, is anticipated to witness declining trend in the coming quarters as well, however, with the adoption in enterprise segment, market can expect slight recovery. Here, Windows OS based tablets are expected to play vital role. To cater the demand for the market, Micromax has launched its first Android-cum-Windows dual-bootable Tablet, LapTab. Other players such as Lenovo and Fujitsu have also entered in Indian market with their multi-mode tablets.