Introduction of 3G/4G services and increasing data usage among Indian consumers have spurred the growth of the Wi-Fi Data Card market in India. Additionally, rising number of internet subscribers, growing SME and SOHO segment have further fuelled the demand for these devices in the country.
According to 6Wresearch, India Wi-Fi Data Card market (comprising MiFi and Wingle) shipments volume reached around 1.1 million units during CY 1Q 2015. Lava led the overall market followed by Huawei and ZTE. Other major players in the India Wi-Fi mobile broadband market are iBall, Haier, D-Link, Intex and Enter.
Source: 6Wresearch Quarterly India Wi-Fi Data Card market, CY 1Q’ 2015.
Note: Refurbished, repaired and returned units have not been considered.
In terms of unit shipments, 3G Wingle devices captured major market share during CY Q1 2015. Wide reception, high-speed connectivity and cost effective data plans have resulted in an increase in demand for these devices in the country.
Key Highlights (CY 1Q 2015)
- In terms of shipments, Lava, model no. DF-800I led the data card market
- Huawei and Lava together captured around 55% data card market share
- As many as 11 OEM’s shipped above 10,000 Wi-Fi Data Cards
According to Anuj Mehrotra (Research Analyst, 6Wresearch-India Electronics Division) “Upsurge in the number of online mobile workforce, increase in demand for Internet of Things (IoT) devices and low ASP of MiFi devices have boosted the India Wi-Fi Data Card market. Additionally, the demand for MiFi devices is expected to increase, especially in the SOHO segment over the coming quarters. The demand will be majorly driven by the growth in data consumption across handled devices such as smartphones and tablets.
The acceptance of Wi-Fi Data Card devices is slow due to lack of awareness among the Indian consumers. However, with the encouragement of ‘Make in India’ campaign, new players are expected to enter resulting in the declining ASP of data cards which would certainly assist the growth of the India Wi-Fi Data Card market.
India Wi-Fi Data Card market provides in-depth analysis and insights on the market share of vendors & models, average FOB & market price and revenue by vendors and models.
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India Wi-Fi Data Card market CY 1Q 2015