Market Forecast by Countries (South Africa, Nigeria, Kenya, Rest of Africa), By Component (Software , Services), By Deployment Mode (Cloud, On-premises), By Location (Indoor, Outdoor), By Organization Size (Large Enterprises, SMEs), By Vertical (Retail and eCommerce, Healthcare and Life Sciences, Travel and Hospitality, BFSI, Media and Entertainment, Telecommunications and IT, Others (transportation and logistics, government and public sector, and education)) And Competitive Landscape
Product Code: ETC4602672 | Publication Date: Jul 2023 | Updated Date: Jan 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 300 | |
The Africa Geomarketing Market is valued at approximately $260 million in 2024 and is projected to grow at a CAGR of 12.6% from 2024 to 2030. This growth is driven by the increasing adoption of location-based services, advancements in data analytics, and the rising demand for targeted marketing strategies among businesses aiming to enhance customer engagement and improve sales performance. By 2030, the market size is expected to reach around $540 million, supported by the integration of geomarketing with mobile technology, the expansion of digital advertising, and the growing emphasis on data-driven decision-making in marketing strategies across various industries in Africa.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Africa Geomarketing Market Overview |
3.1 Africa Regional Macro Economic Indicators |
3.2 Africa Geomarketing Market Revenues & Volume, 2020 & 2030F |
3.3 Africa Geomarketing Market - Industry Life Cycle |
3.4 Africa Geomarketing Market - Porter's Five Forces |
3.5 Africa Geomarketing Market Revenues & Volume Share, By Countries, 2020 & 2030F |
3.6 Africa Geomarketing Market Revenues & Volume Share, By Component , 2020 & 2030F |
3.7 Africa Geomarketing Market Revenues & Volume Share, By Deployment Mode , 2020 & 2030F |
3.8 Africa Geomarketing Market Revenues & Volume Share, By Location , 2020 & 2030F |
3.9 Africa Geomarketing Market Revenues & Volume Share, By Organization Size, 2020 & 2030F |
3.10 Africa Geomarketing Market Revenues & Volume Share, By Vertical, 2020 & 2030F |
4 Africa Geomarketing Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Africa Geomarketing Market Trends |
6 Africa Geomarketing Market, 2020 - 2030 |
6.1 Africa Geomarketing Market, Revenues & Volume, By Component , 2020 - 2030 |
6.2 Africa Geomarketing Market, Revenues & Volume, By Deployment Mode , 2020 - 2030 |
6.3 Africa Geomarketing Market, Revenues & Volume, By Location , 2020 - 2030 |
6.4 Africa Geomarketing Market, Revenues & Volume, By Organization Size, 2020 - 2030 |
6.5 Africa Geomarketing Market, Revenues & Volume, By Vertical, 2020 - 2030 |
7 South Africa Geomarketing Market, 2020 - 2030 |
7.1 South Africa Geomarketing Market, Revenues & Volume, By Component , 2020 - 2030 |
7.2 South Africa Geomarketing Market, Revenues & Volume, By Deployment Mode , 2020 - 2030 |
7.3 South Africa Geomarketing Market, Revenues & Volume, By Location , 2020 - 2030 |
7.4 South Africa Geomarketing Market, Revenues & Volume, By Organization Size, 2020 - 2030 |
7.5 South Africa Geomarketing Market, Revenues & Volume, By Vertical, 2020 - 2030 |
8 Nigeria Geomarketing Market, 2020 - 2030 |
8.1 Nigeria Geomarketing Market, Revenues & Volume, By Component , 2020 - 2030 |
8.2 Nigeria Geomarketing Market, Revenues & Volume, By Deployment Mode , 2020 - 2030 |
8.3 Nigeria Geomarketing Market, Revenues & Volume, By Location , 2020 - 2030 |
8.4 Nigeria Geomarketing Market, Revenues & Volume, By Organization Size, 2020 - 2030 |
8.5 Nigeria Geomarketing Market, Revenues & Volume, By Vertical, 2020 - 2030 |
9 Kenya Geomarketing Market, 2020 - 2030 |
9.1 Kenya Geomarketing Market, Revenues & Volume, By Component , 2020 - 2030 |
9.2 Kenya Geomarketing Market, Revenues & Volume, By Deployment Mode , 2020 - 2030 |
9.3 Kenya Geomarketing Market, Revenues & Volume, By Location , 2020 - 2030 |
9.4 Kenya Geomarketing Market, Revenues & Volume, By Organization Size, 2020 - 2030 |
9.5 Kenya Geomarketing Market, Revenues & Volume, By Vertical, 2020 - 2030 |
10 Rest of Africa Geomarketing Market, 2020 - 2030 |
10.1 Rest of Africa Geomarketing Market, Revenues & Volume, By Component , 2020 - 2030 |
10.2 Rest of Africa Geomarketing Market, Revenues & Volume, By Deployment Mode , 2020 - 2030 |
10.3 Rest of Africa Geomarketing Market, Revenues & Volume, By Location , 2020 - 2030 |
10.4 Rest of Africa Geomarketing Market, Revenues & Volume, By Organization Size, 2020 - 2030 |
10.5 Rest of Africa Geomarketing Market, Revenues & Volume, By Vertical, 2020 - 2030 |
11 Africa Geomarketing Market Key Performance Indicators |
12 Africa Geomarketing Market - Opportunity Assessment |
12.1 Africa Geomarketing Market Opportunity Assessment, By Countries, 2020 & 2030F |
12.2 Africa Geomarketing Market Opportunity Assessment, By Component , 2020 & 2030F |
12.3 Africa Geomarketing Market Opportunity Assessment, By Deployment Mode , 2020 & 2030F |
12.4 Africa Geomarketing Market Opportunity Assessment, By Location , 2020 & 2030F |
12.5 Africa Geomarketing Market Opportunity Assessment, By Organization Size, 2020 & 2030F |
12.6 Africa Geomarketing Market Opportunity Assessment, By Vertical, 2020 & 2030F |
13 Africa Geomarketing Market - Competitive Landscape |
13.1 Africa Geomarketing Market Revenue Share, By Companies, 2023 |
13.2 Africa Geomarketing Market Competitive Benchmarking, By Operating and Technical Parameters |
14 Company Profiles |
15 Recommendations |
16 Disclaimer |