Africa Tea Market (2025-2031) | Forecast, Revenue, Competition, Supply, Outlook, Companies, Industry, Opportunities, Segments, Demand, Share, Segmentation, Trends, Challenges, Strategic Insights, Restraints, Competitive, Value, Size, Analysis, Consumer Insights, Drivers, Investment Trends, Strategy, Pricing Analysis, Growth

Africa Tea Market Size & Growth Rate

According to 6Wresearch internal database and industry insights, the Africa Tea Market was valued at USD 8.3 billion in 2024 and is projected to reach USD 15.9 billion by 2031, registering a compound annual growth rate (CAGR) of 9.7% during the forecast period (2025-2031).

Africa Tea Market Highlights

Topics Covered in the Africa Tea Market Report

The Africa Tea Market report thoroughly covers the market by type, packaging, distribution channel, application, and countries. The report provides an unbiased and in-depth analysis of the current market trends, high-growth opportunities, and market drivers to help stakeholders develop strategies based on current and upcoming market dynamics.

Africa Tea Market Synopsis

The Africa tea market is expected to grow robustly during the forecasted period. The market is driven by increasing health consciousness among consumers and a rising change towards functional and organic beverages. Growing urbanization, expanding middle-class population, and improved access to retail infrastructure are further propelling market expansion. Additionally, increasing exports and local consumption of premium tea blends are increasing the overall tea industry landscape across Africa, mainly in tea-producing countries.

The Africa Tea Market size is expected to grow at a significant CAGR of 9.7% during the forecast period 2025–2031. The market is gaining significant growth attributed to the introduction of value-added tea products and diversification in flavors of multiple types of tea within the market. Additionally, the increasing consumer preference for herbal and fruit-infused teas is changing product offerings in the region. The growing trend of ready-to-drink teas and health-centric consumption is creating new revenue avenues, especially in urban centers with younger population demographics.

Africa Tea Market Challenges

Despite rising tea demand in the region, the Africa Tea Market Growth encounters hurdles such as erratic rainfall impacting crop yields, limited availability of premium packaging, and elevated logistics costs in rural zones. Low brand visibility and fake products in informal retail channels can damage buyer confidence. Additionally, the market contends with export license restrictions and insufficient insights into regional consumer habits, both of which continue to present obstacles to overall market development.

Africa Tea Market Trends

Current trends in the Africa Tea Market include increased demand for wellness-based teas such as detox, slimming, and sleep-supporting infusions. Companies are introducing biodegradable and sustainable tea packaging to appeal to eco-conscious buyers. Flavor innovation with regional ingredients like rooibos and hibiscus is gaining popularity. Subscription-based tea services and online direct-to-consumer models are also becoming mainstream, especially in South Africa and Egypt.

Investment Opportunities in the Africa Tea Industry

Investment prospects in the Africa Tea Industry involve enhancing tea processing infrastructure, utilizing precision farming tools, and establishing signature tea outlets. Upgrades in traceable supply chains and adoption of intelligent packaging continue to attract attention. Startups are pushing forward with herbal and organic offerings suited for wellness-focused customers. Alongside these trends, export programs and policy-driven trade frameworks introduced by governments create a promising environment for both international and local investments to thrive in the African tea landscape.

Leading Players of the Africa Tea Market

The Africa Tea Market share is led by companies focusing on organic and specialty teas with strong retail and online presence. Key players include Joko Tea (South Africa), Gold Crown Beverages (Kenya), Dilmah, and Nestlé. Regional companies such as Kazi Yetu (Tanzania) and Joekels Tea Packers are innovating with sustainable sourcing and localized flavors. Partnerships with supermarkets and online platforms are increasing visibility and consumer accessibility.

Government Regulations Introduced in the Africa Tea Market

Governments across Africa are supporting the tea industry through agricultural subsidies, certification standards, and export facilitation. For example, Kenya’s Tea Act 2020 regulates fair pricing, farmer support, and promotes value addition. South Africa’s Department of Trade has introduced guidelines to promote indigenous teas such as rooibos under geographical indications (GI). Nigeria is enforcing packaging and labeling regulations to ensure food safety and product transparency in retail outlets.

Future Insights of the Africa Tea Market

Africa Tea Market is expected to experience robust growth in the coming years with innovations in product offerings and rising demand for healthy beverages. The adoption of technology in cultivation and packaging, blockchain-based traceability, and e-commerce expansion are shaping the industry’s future. Increased popularity of premium and artisanal teas, coupled with rising exports to Europe and the Middle East, is expected to widen revenue generation for African producers and suppliers.

Market Segmentation Analysis

The report offers a comprehensive study of the following market segments and their leading categories.

South Africa to Dominate the Market – By Countries

According to Guneet Kaur, Senior Research Analyst, 6Wresearch, South Africa leads the Africa Tea Market due to high demand for flavored teas, especially rooibos and herbal variants. The country’s established retail infrastructure and awareness around health drinks have accelerated consumption.

Herbal Tea to Dominate the Market – By Type

Herbal Tea dominate the market due to growing health awareness and preference for low-caffeine beverages. Herbal infusions like hibiscus and lemongrass are widely consumed for their medicinal benefits. Consumers are increasingly turning to tea as a functional health drink.

Tea Bags to Dominate the Market – By Packaging

Tea Bags are the leading packaging segment due to convenience, portion control, and increasing preference for on-the-go consumption. Tea bags are favored across all age groups and income levels, especially in urban centers. The rise in single-serve products and workplace consumption is further boosting the popularity of this format.

Supermarkets/Hypermarkets to Dominate the Market – By Distribution Channel

Supermarkets/Hypermarkets dominate the distribution channel segment as they offer a wide range of domestic and imported tea brands. Organized retail chains such as Shoprite and Carrefour have increased shelf space for specialty and organic teas. These outlets are also used for promotional activities and in-store tastings, influencing purchase decisions.

Residential to Dominate the Market – By Application

The residential segment leads the application category due to the high rate of tea consumption at home, influenced by tradition and daily routines. Tea is a staple in African households, often consumed multiple times a day. Increasing awareness about the health benefits of tea is encouraging daily use.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024.
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Africa Tea Market Outlook
• Market Size of Africa Tea Market, 2024
• Forecast of Africa Tea Market, 2031
• Historical Data and Forecast of Africa Tea Revenues & Volume for the Period 2021 - 2031
• Africa Tea Market Trend Evolution
• Africa Tea Market Drivers and Challenges
• Africa Tea Price Trends
• Africa Tea Porter's Five Forces
• Africa Tea Industry Life Cycle
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Green Tea for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Black Tea for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Oolong Tea for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Fruit/Herbal Tea for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Green Tea for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Black Tea for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Oolong Tea for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Fruit/Herbal Tea for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Green Tea for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Black Tea for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Oolong Tea for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Fruit/Herbal Tea for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Green Tea for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Black Tea for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Oolong Tea for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Fruit/Herbal Tea for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Green Tea for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Black Tea for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Oolong Tea for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Fruit/Herbal Tea for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Packaging for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Plastic Containers for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Loose Tea for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Paperboards for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Aluminum Tins for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Tea Bags for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Packaging for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Plastic Containers for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Loose Tea for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Paperboards for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Aluminum Tins for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Tea Bags for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Packaging for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Plastic Containers for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Loose Tea for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Paperboards for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Aluminum Tins for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Tea Bags for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Packaging for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Plastic Containers for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Loose Tea for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Paperboards for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Aluminum Tins for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Tea Bags for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Packaging for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Plastic Containers for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Loose Tea for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Paperboards for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Aluminum Tins for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Tea Bags for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Convenience Stores for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Online Stores for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Convenience Stores for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Online Stores for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Convenience Stores for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Online Stores for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Convenience Stores for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Online Stores for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Distribution Channel for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Convenience Stores for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Online Stores for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Others for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Application for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Residential for the Period 2021 - 2031
• Historical Data and Forecast of Africa Tea Market Revenues & Volume By Commercial for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Application for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Residential for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Tea Market Revenues & Volume By Commercial for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Application for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Residential for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Tea Market Revenues & Volume By Commercial for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Application for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Residential for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Tea Market Revenues & Volume By Commercial for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Application for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Residential for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Tea Market Revenues & Volume By Commercial for the Period 2021 - 2031
• Africa Tea Market - Key Performance Indicators
• Africa Tea Market - Import Export Trade Statistics
• Africa Tea Market - Opportunity Assessment By Countries
• Africa Tea Market - Opportunity Assessment By Type
• Africa Tea Market - Opportunity Assessment By Packaging
• Africa Tea Market - Opportunity Assessment By Distribution Channel
• Africa Tea Market - Opportunity Assessment By Application
• Africa Tea Market - Top Companies Market Share
• Africa Tea Market - Top Companies Profiles
• Africa Tea Market - Comparison of Players in Technical and Operating Parameters
• Africa Tea Market - Strategic Recommendations

Market Covered

The market report provides a detailed analysis of the following market segments:

By Countries

• South Africa
• Egypt
• Nigeria
• Rest of Africa

By Type

• Green Tea
• Black Tea
• Oolong Tea
• Fruit/Herbal Tea
• Others

By Packaging

• Plastic Containers
• Loose Tea
• Paperboards
• Aluminum Tins
• Tea Bags

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

By Application

• Residential
• Commercial