Market Forecast By Types (Crackers & Savory Biscuits, Sweet Biscuits, Functional/ Energetic), By Category (Premium Biscuits, Non-Premium Biscuits), By Distribution (Supermarkets & Hypermarkets, Convenience Stores, Specialist Stores, Online Retail, And Others), By Countries (India, China, Japan, Australia, Thailand, Indonesia, Malaysia And Rest of Asia Pacific) And Competitive Landscape.
Product Code: ETC001349 | Publication Date: Mar 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
The Asia Pacific biscuit market has witnessed rising demand for biscuits as consumers in the Asia Pacific region are increasingly looking for healthier and more nutritious snack options. As a result, there has been a growing demand for biscuits that are low in sugar, fat, and calories. Manufacturers have responded by launching healthier biscuit options that cater to this demand. Additionally, premium biscuits, which are often made with high-quality ingredients and come in attractive packaging, have been gaining popularity in the Asia Pacific region. Consumers are willing to pay more for these premium biscuits, which are seen as a treat or a luxury item. Further, With the COVID-19 pandemic, there has been a significant shift towards online shopping in the Asia Pacific region. Biscuit manufacturers have been quick to adapt to this trend, and many are now selling their products through e-commerce platforms. This has helped them reach a wider audience and boost their sales. Moreover, biscuit manufacturers in the Asia Pacific region are investing heavily in research and development to come up with innovative new products. For example, some manufacturers are experimenting with new flavors and ingredients, while others are developing biscuits that cater to specific dietary requirements.
There is a growing trend towards premium biscuits in the Asia Pacific biscuit industry, with consumers willing to pay more for high-quality products that offer unique flavors and textures. Additionally, busier lifestyles and the increasing number of working women are driving demand for convenient and portable snack options, including biscuits. Further, consumers in the Asia Pacific region have a strong preference for regional flavors and ingredients. This has led to an increase in demand for biscuits that incorporate traditional ingredients and flavors from countries like Japan, Korea, and India. Moreover, the growth of e-commerce in the Asia Pacific region has opened up new distribution channels for biscuit manufacturers, and many are now selling their products through online retailers and marketplaces. These factors will help the manufacturers to enhance their market share over the coming years.
Report Name | Asia Pacific (APAC) Biscuits MarketΒ |
Forecast period | 2024-2030 |
CAGR | 4.6% |
Growing Sector | Premium Biscuits Segment |
The Asia Pacific (APAC) Biscuits Market report thoroughly covers the market by types, category, distribution, and countries. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Asia Pacific (APAC) biscuits market is expected to experience a steady growth during the forecast. The increasing demand for convenient and on-the-go snacks, along with the rising disposable income in the region, are some of the major drivers contributing to this growth.
According to 6Wresearch, Asia Pacific (APAC) Biscuits Market size is expected to grow at a CAGR 4.6% during 2024-2030. The rising popularity of Western-style biscuits among consumers and the expanding tendency of snacking in between meals are driving up biscuit consumption in the Asia-Pacific region. Furthermore, there is a growing desire for healthier biscuit options created with natural or organic ingredients as a result of consumers' growing health consciousness.
Nevertheless, a few obstacles could prevent the APAC biscuit market from expanding, like volatile raw material prices and escalating rivalry from other snack options. The increase in health issues brought on by conventional biscuits' high sugar and fat content presents another significant obstacle. This has caused a shift in preferences toward healthier options, which could have an impact on conventional biscuit sales.
Some key players operating in the APAC biscuits market include Mondelez International, Nestle SA, Britannia Industries Ltd., ITC Limited, Kraft Foods Group Inc., and Parle Products Pvt. Ltd. These companies are focusing on product innovations and strategic partnerships to maintain their competitive edge in the market. Additionally, with the rise in demand for healthier options, these companies are also investing in research and development to introduce low-sugar and low-fat biscuits to cater to the changing consumer preferences.
The governments in the APAC region are also moving to encourage the expansion of the biscuit sector. In India, for example, the government reduced the Goods and Services Tax (GST) on a few types of biscuits, and as a result, consumption increased. Comparably, China's "Healthy China 2030" program seeks to encourage its people to eat healthily, which may increase the nation's sales of healthier biscuit options.
Over the course of the projected year, considerable expansion in the APAC biscuit market is anticipated. This expansion is anticipated to be influenced by elements like urbanization, shifting consumer lifestyles, and the growing use of e-commerce platforms for the purchase of food items. APAC countries are also seeing an increase in demand for premium biscuits created with natural and organic ingredients due to the premiumization trend.
According to Dhaval, Research Manager, 6Wresearch, Sweet biscuits are the segment that is witnessing the highest growth in demand in the APAC region. This can be attributed to their popularity as a quick and convenient snack option, along with the increasing availability of a variety of flavors and product innovations in this category. The rising trend of snacking between meals and the influence of Western-style biscuits have also contributed to the growth of this segment. Additionally, with consumers becoming more health-conscious, there is an increasing demand for healthier options within this category such as low-sugar or gluten-free sweet biscuits.
Premium biscuits are the segment that is witnessing a higher growth in demand compared to non-premium biscuits in the APAC region. This can be attributed to the rising trend of premiumization, where consumers are willing to pay more for high-quality and indulgent products. Premium biscuits often use natural or organic ingredients and offer unique flavors, making them popular among consumers looking for a premium snacking experience. Additionally, with the increasing disposable income in the region, there is an expanding market for premium products.
The online retail segment is witnessing the highest growth in demand among distribution channels in the APAC biscuits market. This can be attributed to the increasing popularity of e-commerce platforms for purchasing food products, along with the convenience and wide variety of options available online. The rise in smartphone and internet penetration has also contributed to the growth of this segment. Supermarkets & hypermarkets hold a significant share in the market due to their widespread presence and bulk buying capacity, making them convenient for consumers looking to stock up on biscuits. Convenience stores are also witnessing steady growth due to their accessibility and availability of single-serve snack packs.
China and India are currently dominating the biscuits market due to their large population size and increasing demand for convenient snacks. Japan and Australia also hold significant shares in the market due to their high per capita consumption of biscuits. However, there is potential for growth in emerging markets such as Thailand, Indonesia, and Malaysia, with increasing disposable income and changing consumer preferences. Companies must focus on understanding each country's unique market trends and cater to them accordingly to gain a competitive advantage. Overall, the APAC region offers a diverse and lucrative market for biscuit manufacturers with opportunities for expansion in both developed and developing economies.
The Asia Pacific (APAC) Biscuits Market report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1 Report Description |
2.2 Key Highlights of The Report |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3. Asia Pacific Biscuits Market Overview |
3.1 Asia Pacific Country Indicators |
3.2 Asia Pacific Biscuits Market Revenues 2020-2030F |
3.3 Asia Pacific Biscuits Market Revenue Share, By Biscuit Types, 2020-2030F |
3.4 Asia Pacific Biscuits Market Revenue Share, By Category, 2020-2030F |
3.5 Asia Pacific Biscuits Market Revenue Share, By Distribution, 2020-2030F |
3.6 Asia Pacific Biscuits Market Revenue Share, By Regions, 2020-2030F |
3.7 Asia Pacific Biscuits Market - Distribution Life Cycle |
3.8 Asia Pacific Biscuits Market - Porterβs Five Forces |
4. Asia Pacific Biscuits Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5. Asia Pacific Biscuits Market Trends |
6. Asia Pacific Biscuits Market Overview, By Biscuit Types |
6.1 Asia Pacific Biscuits Market Revenues, By Crackers & Savory Biscuits, 2020-2030F |
6.2 Asia Pacific Biscuits Market Revenues, By Sweet Biscuits, 2020-2030F |
6.3 Asia Pacific Biscuits Market Revenues, By Functional/ Energetic Biscuits, 2020-2030F |
7. Asia Pacific Biscuits Market Overview, By Category |
7.1 Asia Pacific Biscuits Market Revenues, By Premium Biscuits, 2020-2030F |
7.2 Asia Pacific Biscuits Market Revenues, By Non-Premium Biscuits, 2020-2030F |
8. Asia Pacific Biscuits Market Overview, By Distribution |
8.1 Asia Pacific Biscuits Market Revenues, By Supermarkets & Hypermarkets, 2020-2030F |
8.2 Asia Pacific Biscuits Market Revenues, By Convenience Stores, 2020-2030F |
8.3 Asia Pacific Biscuits Market Revenues, By Specialist Stores, 2020-2030F |
8.4 Asia Pacific Biscuits Market Revenues, By Online Retail, 2020-2030F |
8.3 Asia Pacific Biscuits Market Revenues, By Others, 2020-2030F |
9. India Biscuits Market Overview |
9.1 India Biscuits Market Revenues, 2020-2030F |
9.2 India Biscuits Market Revenues, By Biscuit Types, 2020-2030F |
9.3 India Biscuits Market Revenues, By Category, 2020-2030F |
9.4 India Biscuits Market Revenues, By Distribution, 2020-2030F |
10. China Biscuits Market Overview |
10.1 China Biscuits Market Revenues, 2020-2030F |
10.2 China Biscuits Market Revenues, By Biscuit Types, 2020-2030F |
10.3 China Biscuits Market Revenues, By Category, 2020-2030F |
10.4 China Biscuits Market Revenues, By Distribution, 2020-2030F |
11. Japan Biscuits Market Overview |
11.1 Japan Biscuits Market Revenues, 2020-2030F |
11.2 Japan Biscuits Market Revenues, By Biscuit Types, 2020-2030F |
11.3 Japan Biscuits Market Revenues, By Category, 2020-2030F |
11.4 Japan Biscuits Market Revenues, By Distribution, 2020-2030F |
12. Australia Biscuits Market Overview |
12.1 Australia Biscuits Market Revenues, 2020-2030F |
12.2 Australia Biscuits Market Revenues, By Biscuit Types, 2020-2030F |
12.3 Australia Biscuits Market Revenues, By Category, 2020-2030F |
12.4 Australia Biscuits Market Revenues, By Distribution, 2020-2030F |
13. Indonesia Biscuits Market Overview |
13.1 Indonesia Biscuits Market Revenues, 2020-2030F |
13.2 Indonesia Biscuits Market Revenues, By Biscuit Types, 2020-2030F |
13.3 Indonesia Biscuits Market Revenues, By Category, 2020-2030F |
13.4 Indonesia Biscuits Market Revenues, By Distribution, 2020-2030F |
14. Malaysia Biscuits Market Overview |
14.1 Malaysia Biscuits Market Revenues, 2020-2030F |
14.2 Malaysia Biscuits Market Revenues, By Biscuit Types, 2020-2030F |
14.3 Malaysia Biscuits Market Revenues, By Category, 2020-2030F |
14.4 Malaysia Biscuits Market Revenues, By Distribution, 2020-2030F |
15. Thailand Biscuits Market Overview |
15.1 Thailand Biscuits Market Revenues, 2020-2030F |
15.2 Thailand Biscuits Market Revenues, By Biscuit Types, 2020-2030F |
15.3 Thailand Biscuits Market Revenues, By Category, 2020-2030F |
15.4 Thailand Biscuits Market Revenues, By Distribution, 2020-2030F |
16. Rest of Asia Pacific Biscuits Market Overview |
16.1 Rest of Asia Pacific Biscuits Market Revenues, 2020-2030F |
17. Asia Pacific Biscuits Market - Key Performance Indicators |
18. Asia Pacific Biscuits Market - Opportunity Assessment |
18.1 Asia Pacific Biscuits Market Opportunity Assessment, By Biscuit Types, 2030F |
18.2 Asia Pacific Biscuits Market Opportunity Assessment, By Category, 2030F |
18.3 Asia Pacific Biscuits Market Opportunity Assessment, By Distribution, 2030F |
18.4 Asia Pacific Biscuits Market Opportunity Assessment, By Countries, 2030F |
19. Asia Pacific Biscuits Market Competitive Landscape |
19.1 Asia Pacific Biscuits Market Revenue Share, By Company |
19.1.1 India Biscuits Market Revenue Share, By Companies, 2023 |
19.1.2 China Biscuits Market Revenue Share, By Companies, 2023 |
19.1.3 Japan Biscuits Market Revenue Share, By Companies, 2023 |
19.1.4 Australia Biscuits Market Revenue Share, By Companies, 2023 |
19.1.5 Indonesia Biscuits Market Revenue Share, By Companies, 2023 |
19.1.6 Malaysia Biscuits Market Revenue Share, By Companies, 2023 |
19.1.7 Thailand Biscuits Market Revenue Share, By Companies, 2023 |
19.2 Asia Pacific Biscuits Market Competitive Benchmarking, By Operating & Technical Parameters |
20. Company Profiles |
21. Key Recommendations |
22. Disclaimer |