Market Forecast by Countries (China, India, Japan, Australia, Indonesia, Philippines, Thailand, Malaysia, Singapore, Rest of Asia), By Product Types (Deodorants, Perfumes), By Consumer Group (Men, Women, Unisex), By Distribution Channel (Online, Offline), By Price Segment (Premium, Mass) And Competitive Landscape
Product Code: ETC056758 | Publication Date: May 2021 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | Asia Pacific Perfumes & Deodorants Market |
Forecast Period | 2025-2031 |
Market Size | USD 30 Billion by 2031 |
CAGR | 12.6% |
Growing Sector | e-Commerce |
The Asia Pacific Perfumes & Deodorants market report thoroughly covers the market by product types, by consumer group, by distribution channel, by price segment and by countries. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Asia Pacific Perfumes & Deodorants Market is projected to reach approximately $ 30 billion by 2031, growing at a compound annual growth rate (CAGR) of around 12.6% from an estimated $ 20 billion in 2025. The e-Commerce sector holds the highest market share in the region.
The Asia Pacific (APAC) perfumes and deodorants market is growing owing to the growing preference for using fragrances and deodorants among consumers. The increasing awareness about the importance of personal hygiene, coupled with the increasing popularity of natural and organic products, is expected to drive this market. Additionally, the increasing awareness about personal hygiene and various skin diseases is one of the primary reasons for the growth of this market. Moreover, perfumes are anticipated to be the fastest-growing segment during the forecast period. The market's expansion is driven by increasing disposable incomes, rapid urbanization, and a growing preference for premium and luxury personal care products among consumers. Additionally, the rise of e-commerce platforms and innovative marketing strategies are further propelling market growth.
According to 6Wresearch, the Asia Pacific Perfumes & Deodorants market size is projected to grow at a CAGR of 12.6% during 2025-2031. The growth of the Asia Pacific perfumes and deodorants market is driven by increasing disposable incomes, rapid urbanization, and a rising preference for personal grooming and luxury fragrances among consumers. The region's expanding middle class, particularly in countries like China, India, and Indonesia, is fueling demand for premium and international fragrance brands. Additionally, the growing influence of social media, celebrity endorsements, and e-commerce platforms has enhanced brand visibility and accessibility, further boosting sales.
The shift toward natural and organic fragrances due to rising consumer awareness of health and sustainability is another significant driver. However, the market faces challenges such as counterfeit products, price sensitivity among consumers in emerging economies, and regulatory restrictions on certain fragrance ingredients. Additionally, high import duties on premium brands in some countries may limit market penetration, requiring companies to adopt localized manufacturing and pricing strategies to sustain growth.
Rising Demand for Premium and Luxury Fragrances – Increasing disposable income and brand consciousness are driving sales of high-end perfumes.
Growth of E-Commerce and Online Retail – Digital platforms and social media marketing are boosting accessibility and sales, especially among younger consumers.
Preference for Natural and Organic Scents – Consumers are shifting towards chemical-free, eco-friendly, and sustainable fragrance options.
Celebrity and Influencer Endorsements – Brand collaborations with influencers and celebrities are enhancing market visibility and consumer engagement.
Expansion of Unisex and Gender-Neutral Fragrances – Growing demand for inclusive and versatile scents catering to diverse consumer preferences.
Increased Popularity of Long-Lasting Deodorants – Demand for high-performance, sweat-resistant deodorants is rising, especially in tropical and humid climates.
Expansion of Premium and Luxury Fragrance Brands – Growing demand for high-end perfumes presents investment opportunities in brand expansion and product diversification.
Growth in E-Commerce and Direct-to-Consumer (DTC) Channels – Investing in digital platforms, influencer marketing, and online distribution can boost market penetration.
Development of Natural and Organic Fragrances – Rising consumer preference for chemical-free, sustainable products opens avenues for investment in eco-friendly perfumes.
Localized Manufacturing and Distribution – Setting up regional production units can help reduce import costs and improve accessibility in price-sensitive markets.
Innovation in Smart and AI-Powered Fragrances – Investments in AI-driven personalized scents and smart dispensers can offer a competitive edge in the market.
Expansion in Travel Retail and Duty-Free Outlets – Increasing international travel boosts opportunities in airport fragrance sales and exclusive travel editions.
The Asia Pacific perfumes and deodorants market is dominated by global players such as L’Oréal, Unilever, Procter & Gamble, Coty Inc., and Estée Lauder, which leverage their strong brand portfolios and extensive distribution networks. Regional companies like Shiseido (Japan), Kao Corporation (Japan), and Wipro Consumer Care (India) are also key players, offering locally preferred fragrances and deodorants tailored to consumer preferences.
Additionally, luxury brands like Chanel, Dior, and Gucci continue to expand their presence in the region, driven by increasing demand for premium and high-end fragrances. The rise of niche and homegrown fragrance brands, particularly in China, India, and South Korea, further adds to market diversity. Additionally, some of these players hold majority of the Asia Pacific Perfumes & Deodorants market share. Moreover, with the growing influence of e-commerce, many of these companies are investing in digital marketing, influencer collaborations, and sustainable product innovations to capture a larger share of the market.
Government regulations in the Asia Pacific perfumes and deodorants market vary by country but generally focus on product safety, ingredient restrictions, and environmental impact. Regulatory bodies such as China’s National Medical Products Administration (NMPA), India’s Bureau of Indian Standards (BIS), Japan’s Ministry of Health, Labour and Welfare (MHLW), and Australia’s Therapeutic Goods Administration (TGA) enforce strict guidelines on the use of chemicals, allergens, and preservatives in fragrances and deodorants.
Many countries align their regulations with international standards, such as those set by the International Fragrance Association (IFRA), ensuring product safety and consumer protection. Further, these initiatives have further boosted the Asia Pacific Perfumes & Deodorants market revenues. Moreover, rising environmental concerns have led to stricter policies on sustainable packaging, carbon emissions, and cruelty-free testing. Import duties and labeling requirements also vary across the region, influencing pricing and market entry strategies for global brands. Compliance with these evolving regulations is crucial for companies looking to expand their footprint in the Asia Pacific fragrance market.
The future of the Asia Pacific perfumes and deodorants market looks promising, driven by rising disposable incomes, increasing urbanization, and evolving consumer preferences toward premium, natural, and sustainable fragrances. The region is expected to witness significant growth in e-commerce-driven sales, AI-powered personalized scents, and eco-friendly packaging innovations. The demand for gender-neutral and long-lasting deodorants is also on the rise, reflecting changing lifestyle trends.
Countries like China, India, and Japan will continue to be key markets, with localized scents and cultural preferences influencing product development. Additionally, sustainability regulations and ethical consumerism will push brands to adopt cruelty-free, organic, and refillable fragrance options. With continued investments in R&D, digital marketing, and influencer collaborations, the market is set to expand, catering to both luxury and mass-market consumers across the region.
According to Ravi Bhandari, Research Head, 6Wresearch, China is a key driver of growth in the Asia Pacific perfumes and deodorants market, fueled by rising disposable incomes, increasing urbanization, and a growing preference for luxury and premium fragrances. The country’s expanding middle class and younger population are embracing global and domestic brands, with a strong demand for personalized, natural, and gender-neutral scents. The rapid growth of e-commerce platforms like Tmall, JD.com, and Douyin has further boosted accessibility, making it easier for international and niche brands to enter the market. Additionally, China’s focus on sustainability and regulatory compliance is pushing companies to develop eco-friendly, cruelty-free, and locally sourced products. With continuous investments in digital marketing, influencer collaborations, and smart fragrance technologies, China is expected to remain a high-growth market within the APAC region, shaping future trends in the fragrance industry.
The deodorants category in the Asia Pacific region is experiencing strong growth, driven by rising awareness of personal hygiene, increasing urbanization, and changing consumer lifestyles. Countries like India, China, and Southeast Asian nations are witnessing a surge in deodorant adoption, particularly among younger consumers and working professionals. The demand for long-lasting, sweat-resistant, and skin-friendly deodorants is increasing, especially in humid climates. Additionally, the shift toward natural, alcohol-free, and eco-friendly deodorants is gaining traction due to growing health and environmental concerns.
The expansion of e-commerce and direct-to-consumer (DTC) brands has further accelerated category growth, making deodorants more accessible to a wider audience. With innovations in fragrance technology, packaging sustainability, and gender-neutral formulations, the deodorants market in APAC is set for continuous expansion in the coming years.
The Asia Pacific Perfumes & Deodorants market report provides a detailed analysis of the following market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Asia Pacific Perfumes & Deodorants Market Overview |
3.1 Asia Pacific Regional Macro Economic Indicators |
3.2 Asia Pacific Perfumes & Deodorants Market Revenues & Volume, 2021 & 2031F |
3.3 Asia Pacific Perfumes & Deodorants Market - Industry Life Cycle |
3.4 Asia Pacific Perfumes & Deodorants Market - Porter's Five Forces |
3.5 Asia Pacific Perfumes & Deodorants Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 Asia Pacific Perfumes & Deodorants Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.7 Asia Pacific Perfumes & Deodorants Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Asia Pacific Perfumes & Deodorants Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.9 Asia Pacific Perfumes & Deodorants Market Revenues & Volume Share, By Price Segment, 2021 & 2031F |
4 Asia Pacific Perfumes & Deodorants Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Asia Pacific Perfumes & Deodorants Market Trends |
6 Asia Pacific Perfumes & Deodorants Market, 2021 - 2031 |
6.1 Asia Pacific Perfumes & Deodorants Market, Revenues & Volume, By Product Types, 2021 - 2031 |
6.2 Asia Pacific Perfumes & Deodorants Market, Revenues & Volume, By Consumer Group, 2021 - 2031 |
6.3 Asia Pacific Perfumes & Deodorants Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
6.4 Asia Pacific Perfumes & Deodorants Market, Revenues & Volume, By Price Segment, 2021 - 2031 |
7 China Perfumes & Deodorants Market, 2021 - 2031 |
7.1 China Perfumes & Deodorants Market, Revenues & Volume, By Product Types, 2021 - 2031 |
7.2 China Perfumes & Deodorants Market, Revenues & Volume, By Consumer Group, 2021 - 2031 |
7.3 China Perfumes & Deodorants Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
7.4 China Perfumes & Deodorants Market, Revenues & Volume, By Price Segment, 2021 - 2031 |
8 India Perfumes & Deodorants Market, 2021 - 2031 |
8.1 India Perfumes & Deodorants Market, Revenues & Volume, By Product Types, 2021 - 2031 |
8.2 India Perfumes & Deodorants Market, Revenues & Volume, By Consumer Group, 2021 - 2031 |
8.3 India Perfumes & Deodorants Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
8.4 India Perfumes & Deodorants Market, Revenues & Volume, By Price Segment, 2021 - 2031 |
9 Japan Perfumes & Deodorants Market, 2021 - 2031 |
9.1 Japan Perfumes & Deodorants Market, Revenues & Volume, By Product Types, 2021 - 2031 |
9.2 Japan Perfumes & Deodorants Market, Revenues & Volume, By Consumer Group, 2021 - 2031 |
9.3 Japan Perfumes & Deodorants Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
9.4 Japan Perfumes & Deodorants Market, Revenues & Volume, By Price Segment, 2021 - 2031 |
10 Australia Perfumes & Deodorants Market, 2021 - 2031 |
10.1 Australia Perfumes & Deodorants Market, Revenues & Volume, By Product Types, 2021 - 2031 |
10.2 Australia Perfumes & Deodorants Market, Revenues & Volume, By Consumer Group, 2021 - 2031 |
10.3 Australia Perfumes & Deodorants Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
10.4 Australia Perfumes & Deodorants Market, Revenues & Volume, By Price Segment, 2021 - 2031 |
11 Indonesia Perfumes & Deodorants Market, 2021 - 2031 |
11.1 Indonesia Perfumes & Deodorants Market, Revenues & Volume, By Product Types, 2021 - 2031 |
11.2 Indonesia Perfumes & Deodorants Market, Revenues & Volume, By Consumer Group, 2021 - 2031 |
11.3 Indonesia Perfumes & Deodorants Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
11.4 Indonesia Perfumes & Deodorants Market, Revenues & Volume, By Price Segment, 2021 - 2031 |
12 Philippines Perfumes & Deodorants Market, 2021 - 2031 |
12.1 Philippines Perfumes & Deodorants Market, Revenues & Volume, By Product Types, 2021 - 2031 |
12.2 Philippines Perfumes & Deodorants Market, Revenues & Volume, By Consumer Group, 2021 - 2031 |
12.3 Philippines Perfumes & Deodorants Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
12.4 Philippines Perfumes & Deodorants Market, Revenues & Volume, By Price Segment, 2021 - 2031 |
13 Thailand Perfumes & Deodorants Market, 2021 - 2031 |
13.1 Thailand Perfumes & Deodorants Market, Revenues & Volume, By Product Types, 2021 - 2031 |
13.2 Thailand Perfumes & Deodorants Market, Revenues & Volume, By Consumer Group, 2021 - 2031 |
13.3 Thailand Perfumes & Deodorants Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
13.4 Thailand Perfumes & Deodorants Market, Revenues & Volume, By Price Segment, 2021 - 2031 |
14 Malaysia Perfumes & Deodorants Market, 2021 - 2031 |
14.1 Malaysia Perfumes & Deodorants Market, Revenues & Volume, By Product Types, 2021 - 2031 |
14.2 Malaysia Perfumes & Deodorants Market, Revenues & Volume, By Consumer Group, 2021 - 2031 |
14.3 Malaysia Perfumes & Deodorants Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
14.4 Malaysia Perfumes & Deodorants Market, Revenues & Volume, By Price Segment, 2021 - 2031 |
15 Singapore Perfumes & Deodorants Market, 2021 - 2031 |
16 Rest of Asia Perfumes & Deodorants Market, 2021 - 2031 |
16.1 Rest of Asia Perfumes & Deodorants Market, Revenues & Volume, By Product Types, 2021 - 2031 |
16.2 Rest of Asia Perfumes & Deodorants Market, Revenues & Volume, By Consumer Group, 2021 - 2031 |
16.3 Rest of Asia Perfumes & Deodorants Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
16.4 Rest of Asia Perfumes & Deodorants Market, Revenues & Volume, By Price Segment, 2021 - 2031 |
17 Asia Pacific Perfumes & Deodorants Market Key Performance Indicators |
18 Asia Pacific Perfumes & Deodorants Market - Opportunity Assessment |
18.1 Asia Pacific Perfumes & Deodorants Market Opportunity Assessment, By Countries, 2021 & 2031F |
18.2 Asia Pacific Perfumes & Deodorants Market Opportunity Assessment, By Product Types, 2021 & 2031F |
18.3 Asia Pacific Perfumes & Deodorants Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
18.4 Asia Pacific Perfumes & Deodorants Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
18.5 Asia Pacific Perfumes & Deodorants Market Opportunity Assessment, By Price Segment, 2021 & 2031F |
19 Asia Pacific Perfumes & Deodorants Market - Competitive Landscape |
19.1 Asia Pacific Perfumes & Deodorants Market Revenue Share, By Companies, 2024 |
19.2 Asia Pacific Perfumes & Deodorants Market Competitive Benchmarking, By Operating and Technical Parameters |
20 Company Profiles |
21 Recommendations |
22 Disclaimer |