| Product Code: ETC6178829 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Australia deodorant market, the import trend showed a notable growth rate of 17.61% from 2023 to 2024, with a compound annual growth rate (CAGR) of 10.73% for the period 2020-2024. This import momentum can be attributed to shifting consumer preferences towards premium international brands, indicating a steady demand for imported deodorant products in the market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Deodorant Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Deodorant Market Revenues & Volume, 2022 & 2032F |
3.3 Australia Deodorant Market - Industry Life Cycle |
3.4 Australia Deodorant Market - Porter's Five Forces |
3.5 Australia Deodorant Market Revenues & Volume Share, By Product, 2022 & 2032F |
3.6 Australia Deodorant Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
3.7 Australia Deodorant Market Revenues & Volume Share, By Packaging Material, 2022 & 2032F |
3.8 Australia Deodorant Market Revenues & Volume Share, By End User, 2022 & 2032F |
4 Australia Deodorant Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming among Australian consumers |
4.2.2 Growing focus on active lifestyles and fitness, leading to higher demand for deodorants |
4.2.3 Innovation in product formulations, such as natural and organic ingredients, driving market growth |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers, hindering premium product adoption |
4.3.2 Concerns about the use of chemicals in deodorants impacting consumer purchase decisions |
4.3.3 Competition from alternative products like body sprays and perfumes affecting market share |
5 Australia Deodorant Market Trends |
6 Australia Deodorant Market, By Types |
6.1 Australia Deodorant Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Australia Deodorant Market Revenues & Volume, By Product, 2022-2032F |
6.1.3 Australia Deodorant Market Revenues & Volume, By Spray, 2022-2032F |
6.1.4 Australia Deodorant Market Revenues & Volume, By Creams, 2022-2032F |
6.1.5 Australia Deodorant Market Revenues & Volume, By Roll-On, 2022-2032F |
6.1.6 Australia Deodorant Market Revenues & Volume, By Others, 2022-2032F |
6.2 Australia Deodorant Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Australia Deodorant Market Revenues & Volume, By Supermarkets/Hypermarkets, 2022-2032F |
6.2.3 Australia Deodorant Market Revenues & Volume, By Convenience Stores, 2022-2032F |
6.2.4 Australia Deodorant Market Revenues & Volume, By Pharmacies, 2022-2032F |
6.2.5 Australia Deodorant Market Revenues & Volume, By Drug Stores, 2022-2032F |
6.2.6 Australia Deodorant Market Revenues & Volume, By Online Retail, 2022-2032F |
6.2.7 Australia Deodorant Market Revenues & Volume, By Others, 2022-2032F |
6.3 Australia Deodorant Market, By Packaging Material |
6.3.1 Overview and Analysis |
6.3.2 Australia Deodorant Market Revenues & Volume, By Metal, 2022-2032F |
6.3.3 Australia Deodorant Market Revenues & Volume, By Plastic, 2022-2032F |
6.3.4 Australia Deodorant Market Revenues & Volume, By Others, 2022-2032F |
6.4 Australia Deodorant Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Australia Deodorant Market Revenues & Volume, By Men, 2022-2032F |
6.4.3 Australia Deodorant Market Revenues & Volume, By Women, 2022-2032F |
6.4.4 Australia Deodorant Market Revenues & Volume, By Others, 2022-2032F |
7 Australia Deodorant Market Import-Export Trade Statistics |
7.1 Australia Deodorant Market Export to Major Countries |
7.2 Australia Deodorant Market Imports from Major Countries |
8 Australia Deodorant Market Key Performance Indicators |
8.1 Percentage of consumers opting for natural or organic deodorant variants |
8.2 Growth in sales of deodorants targeted towards specific demographics (e.g., gender-specific, age-specific) |
8.3 Number of new product launches and innovations in the deodorant market |
8.4 Customer satisfaction and loyalty metrics for leading deodorant brands |
9 Australia Deodorant Market - Opportunity Assessment |
9.1 Australia Deodorant Market Opportunity Assessment, By Product, 2022 & 2032F |
9.2 Australia Deodorant Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
9.3 Australia Deodorant Market Opportunity Assessment, By Packaging Material, 2022 & 2032F |
9.4 Australia Deodorant Market Opportunity Assessment, By End User, 2022 & 2032F |
10 Australia Deodorant Market - Competitive Landscape |
10.1 Australia Deodorant Market Revenue Share, By Companies, 2025 |
10.2 Australia Deodorant Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here