| Product Code: ETC12237374 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Australia`s import trend for the gift cards market experienced a decline, with a growth rate of -16.87% from 2023 to 2024 and a compound annual growth rate (CAGR) of -8.28% from 2020 to 2024. This negative momentum may be attributed to shifting consumer preferences or changes in trade policies impacting the market stability.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Gift Cards Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Gift Cards Market Revenues & Volume, 2022 & 2032F |
3.3 Australia Gift Cards Market - Industry Life Cycle |
3.4 Australia Gift Cards Market - Porter's Five Forces |
3.5 Australia Gift Cards Market Revenues & Volume Share, By Card Type, 2022 & 2032F |
3.6 Australia Gift Cards Market Revenues & Volume Share, By End user, 2022 & 2032F |
4 Australia Gift Cards Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer preference for gift cards as a convenient gifting option |
4.2.2 Growth in e-commerce and online shopping trends driving the demand for digital gift cards |
4.2.3 Rising popularity of gift cards as employee incentives and rewards |
4.3 Market Restraints |
4.3.1 Impact of economic downturns on consumer spending and gifting behavior |
4.3.2 Competition from alternative gifting options such as experiences and personalized gifts |
5 Australia Gift Cards Market Trends |
6 Australia Gift Cards Market, By Types |
6.1 Australia Gift Cards Market, By Card Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Gift Cards Market Revenues & Volume, By Card Type, 2022 - 2032F |
6.1.3 Australia Gift Cards Market Revenues & Volume, By Closed-loop Card, 2022 - 2032F |
6.1.4 Australia Gift Cards Market Revenues & Volume, By Open-loop Card, 2022 - 2032F |
6.2 Australia Gift Cards Market, By End user |
6.2.1 Overview and Analysis |
6.2.2 Australia Gift Cards Market Revenues & Volume, By Retail Establishment, 2022 - 2032F |
6.2.3 Australia Gift Cards Market Revenues & Volume, By Corporate Institutions, 2022 - 2032F |
7 Australia Gift Cards Market Import-Export Trade Statistics |
7.1 Australia Gift Cards Market Export to Major Countries |
7.2 Australia Gift Cards Market Imports from Major Countries |
8 Australia Gift Cards Market Key Performance Indicators |
8.1 Redemption rate of gift cards |
8.2 Average value of gift card purchases |
8.3 Customer satisfaction and repeat purchase rate with gift cards |
8.4 Frequency of gift card promotions and discounts |
8.5 Growth in the number of gift card partnerships and collaborations |
9 Australia Gift Cards Market - Opportunity Assessment |
9.1 Australia Gift Cards Market Opportunity Assessment, By Card Type, 2022 & 2032F |
9.2 Australia Gift Cards Market Opportunity Assessment, By End user, 2022 & 2032F |
10 Australia Gift Cards Market - Competitive Landscape |
10.1 Australia Gift Cards Market Revenue Share, By Companies, 2025 |
10.2 Australia Gift Cards Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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