Product Code: ETC6182068 | Publication Date: Sep 2024 | Updated Date: May 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The hair shampoo market in Australia is one of the most well-established segments in the personal care industry. Driven by consumer preferences for specialized shampoos (such as anti-dandruff, color-protecting, and organic shampoos), the market sees continuous growth. Innovations in formulations and the growing trend for eco-friendly, sustainable products are also shaping the market dynamics.
The Australian hair shampoo market is witnessing a shift towards natural and organic products, driven by growing consumer awareness of the ingredients used in personal care products. Consumers are increasingly opting for shampoos free from harmful chemicals such as sulfates, parabens, and silicones, pushing brands to innovate with plant-based and eco-friendly formulations. The market also sees a rising demand for specialized shampoos catering to various hair types and concerns, such as anti-dandruff, color-treated hair, and moisturizing shampoos, aligning with broader trends of personalized beauty.
Australias hair shampoo market is challenged by the increasing consumer demand for natural and chemical-free products, which pressures established brands to reformulate existing lines. Rising awareness about the environmental impact of sulfates, parabens, and microplastics in personal care products necessitates compliance with evolving regulations. Additionally, competition from niche and organic brands reduces market share for traditional manufacturers, while supply chain disruptions and inflation affect retail pricing.
The Australian personal care market is thriving, with consumer preferences shifting toward organic, sulfate-free, and dermatologically tested shampoos. Startups and established brands offering niche formulationssuch as anti-dandruff, anti-pollution, or vegan shampooscan capitalize on the expanding demand from health-conscious and environmentally aware consumers.
Regulations from the Therapeutic Goods Administration (TGA) and the Australian Competition and Consumer Commission (ACCC) ensure the safety, labeling, and advertising standards for personal care products like shampoos. There is increasing pressure from government bodies to reduce the use of harmful chemicals such as sulfates and parabens. Additionally, the government encourages cruelty-free and sustainable formulations, in line with public health and environmental policies.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Hair Shampoo Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Hair Shampoo Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Hair Shampoo Market - Industry Life Cycle |
3.4 Australia Hair Shampoo Market - Porter's Five Forces |
3.5 Australia Hair Shampoo Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Australia Hair Shampoo Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Australia Hair Shampoo Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Australia Hair Shampoo Market Trends |
6 Australia Hair Shampoo Market, By Types |
6.1 Australia Hair Shampoo Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Hair Shampoo Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Australia Hair Shampoo Market Revenues & Volume, By 2-in-1 Shampoos, 2021- 2031F |
6.1.4 Australia Hair Shampoo Market Revenues & Volume, By Anti-Dandruff Shampoos, 2021- 2031F |
6.1.5 Australia Hair Shampoo Market Revenues & Volume, By Kids Shampoos, 2021- 2031F |
6.1.6 Australia Hair Shampoo Market Revenues & Volume, By Medicated Shampoos, 2021- 2031F |
6.1.7 Australia Hair Shampoo Market Revenues & Volume, By Standard Shampoos, 2021- 2031F |
6.1.8 Australia Hair Shampoo Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Australia Hair Shampoo Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Australia Hair Shampoo Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.2.3 Australia Hair Shampoo Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.2.4 Australia Hair Shampoo Market Revenues & Volume, By Online Retail Stores, 2021- 2031F |
6.2.5 Australia Hair Shampoo Market Revenues & Volume, By Pharmacies/Drugstore, 2021- 2031F |
6.2.6 Australia Hair Shampoo Market Revenues & Volume, By Others, 2021- 2031F |
7 Australia Hair Shampoo Market Import-Export Trade Statistics |
7.1 Australia Hair Shampoo Market Export to Major Countries |
7.2 Australia Hair Shampoo Market Imports from Major Countries |
8 Australia Hair Shampoo Market Key Performance Indicators |
9 Australia Hair Shampoo Market - Opportunity Assessment |
9.1 Australia Hair Shampoo Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Australia Hair Shampoo Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Australia Hair Shampoo Market - Competitive Landscape |
10.1 Australia Hair Shampoo Market Revenue Share, By Companies, 2024 |
10.2 Australia Hair Shampoo Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |