Australia Massage Equipment Market Outlook | Analysis, Trends, Industry, Size, Revenue, Growth, COVID-19 IMPACT, Share, Forecast, Value & Companies

Market Forecast By Product (Chairs & Sofas, Back Massagers, Handheld, Neck & Shoulder, Others), By Application (Commercial, Home) And Competitive Landscape
Product Code: ETC366575 Publication Date: Aug 2022 Updated Date: Apr 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Shubham Padhi No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Australia Massage Equipment Market Size Growth Rate


The Australia Massage Equipment Market could see a tapering of growth rates over 2025 to 2029. Starting high at 6.65% in 2025, the market steadily declines to 5.27% by 2029.

Australia Massage Equipment Market Growth Rate

Australia Massage Equipment Market Overview

The massage equipment market in Australia provides a range of devices and accessories for massage therapy, relaxation, and wellness. These include massage chairs, handheld massagers, and massage tables used in spas, clinics, and home settings. Market dynamics are influenced by trends in health and wellness, consumer preferences for self-care products, and innovations in massage technology.

Drivers of the market

In Australia, the massage equipment market is experiencing growth propelled by factors such as the increasing awareness regarding the health benefits of massage therapy, the rising prevalence of stress-related disorders, and the growing demand for home wellness products. Massage equipment encompasses a variety of products such as massage chairs, handheld massagers, massage cushions, and massage tables used for relaxation, pain relief, and stress reduction. The expanding wellness industry, coupled with the trend of self-care and holistic health, drives market growth. Moreover, the development of innovative massage technologies and portable massage devices further stimulates market expansion.

Challenges of the market

Challenges in the massage equipment market include catering to diverse consumer preferences, addressing quality concerns, and navigating regulatory requirements. Manufacturers need to innovate to develop ergonomic, reliable, and technologically advanced massage equipment while ensuring compliance with safety and hygiene standards. Additionally, competition from alternative wellness solutions and online distribution channels adds complexity to market dynamics.

Government Policy of the market

The Australia government does not typically have specific policies targeting the massage equipment market. However, regulations related to product safety, electrical standards, and consumer protection may indirectly impact the market. Regulatory bodies such as the Therapeutic Goods Administration (TGA) ensure that massage equipment meets safety standards and that advertising claims are accurate and substantiated. Additionally, government initiatives to promote health and wellness may influence consumer demand for massage equipment and related services.

Key Highlights of the Report:

  • Australia Massage Equipment Market Outlook
  • Market Size of Australia Massage Equipment Market, 2024
  • Forecast of Australia Massage Equipment Market, 2031
  • Historical Data and Forecast of Australia Massage Equipment Revenues & Volume for the Period 2018 - 2031
  • Australia Massage Equipment Market Trend Evolution
  • Australia Massage Equipment Market Drivers and Challenges
  • Australia Massage Equipment Price Trends
  • Australia Massage Equipment Porter's Five Forces
  • Australia Massage Equipment Industry Life Cycle
  • Historical Data and Forecast of Australia Massage Equipment Market Revenues & Volume By Product for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Massage Equipment Market Revenues & Volume By Chairs & Sofas for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Massage Equipment Market Revenues & Volume By Back Massagers for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Massage Equipment Market Revenues & Volume By Handheld for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Massage Equipment Market Revenues & Volume By Neck & Shoulder for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Massage Equipment Market Revenues & Volume By Others for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Massage Equipment Market Revenues & Volume By Application for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Massage Equipment Market Revenues & Volume By Commercial for the Period 2018 - 2031
  • Historical Data and Forecast of Australia Massage Equipment Market Revenues & Volume By Home for the Period 2018 - 2031
  • Australia Massage Equipment Import Export Trade Statistics
  • Market Opportunity Assessment By Product
  • Market Opportunity Assessment By Application
  • Australia Massage Equipment Top Companies Market Share
  • Australia Massage Equipment Competitive Benchmarking By Technical and Operational Parameters
  • Australia Massage Equipment Company Profiles
  • Australia Massage Equipment Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Australia Massage Equipment Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Australia Massage Equipment Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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