Product Code: ETC6185054 | Publication Date: Sep 2024 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The mHealth market in Australia is rapidly growing as digital health becomes central to healthcare delivery. Mobile health apps, wearable devices, and telehealth solutions are being adopted widely, especially following the COVID-19 pandemic. Government policies under the Digital Health Strategy promote electronic health integration, remote monitoring, and patient self-management. This market benefits from strong investment in healthcare IT infrastructure and increasing consumer interest in proactive health management.
Australia`s mHealth market is rapidly advancing due to the widespread use of smartphones and wearable devices, along with government initiatives promoting telehealth. Consumer interest in fitness tracking, remote patient monitoring, and chronic disease management apps is fueling growth. Integration with electronic health records and AI-based diagnostics are setting the tone for innovation in the sector.
The Australian mHealth market faces significant challenges related to the integration of digital health solutions into the existing healthcare system. While mobile health applications and wearable devices hold great potential for improving health outcomes and reducing costs, there is a lack of standardization in terms of data privacy, security, and interoperability. This creates uncertainty for both consumers and healthcare providers regarding the use of these technologies. Furthermore, the market is also impacted by the relatively slow adoption of digital health solutions in certain demographics, particularly older Australians who may not be as comfortable with mobile health technologies. Additionally, regulatory issues, such as compliance with health data protection laws, create challenges for developers and service providers looking to enter or expand in the market.
The mHealth market in Australia is ripe for investment in telemedicine platforms, health apps, wearable technology, and remote monitoring tools. Venture capital can target scalable startups offering chronic disease management, mental health support, and AI-driven diagnostics. Integration with Australias public health infrastructure offers long-term value for digital health solutions.
Government policies are crucial in shaping the growth of the mHealth market in Australia. Policies that focus on the digital health ecosystem, including initiatives to promote telemedicine, electronic health records, and mobile health applications, directly support the mHealth sector. The Australian Digital Health Agency (ADHA) has played an important role in advancing digital health technologies and setting standards for eHealth solutions. However, regulatory challenges around data privacy, particularly regarding sensitive health information, remain a key concern. Government policies that emphasize data security and patient consent can impact the development and adoption of mHealth apps and devices. Additionally, healthcare reimbursement policies, such as those related to telehealth services, will influence how widely mHealth solutions are used in clinical practice. Government funding for digital health research and innovation can also drive market growth, though challenges in aligning public health strategies with technological advancements remain.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Mhealth Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Mhealth Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Mhealth Market - Industry Life Cycle |
3.4 Australia Mhealth Market - Porter's Five Forces |
3.5 Australia Mhealth Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Australia Mhealth Market Revenues & Volume Share, By End-user, 2021 & 2031F |
4 Australia Mhealth Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Australia Mhealth Market Trends |
6 Australia Mhealth Market, By Types |
6.1 Australia Mhealth Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Australia Mhealth Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Australia Mhealth Market Revenues & Volume, By Connected Medical Devices, 2021- 2031F |
6.1.4 Australia Mhealth Market Revenues & Volume, By Heart Rate Monitors, 2021- 2031F |
6.1.5 Australia Mhealth Market Revenues & Volume, By Activity Monitors, 2021- 2031F |
6.1.6 Australia Mhealth Market Revenues & Volume, By Electrocardiograph, 2021- 2031F |
6.1.7 Australia Mhealth Market Revenues & Volume, By Fetal Monitoring, 2021- 2031F |
6.1.8 Australia Mhealth Market Revenues & Volume, By Neuromonitoring, 2021- 2031F |
6.2 Australia Mhealth Market, By End-user |
6.2.1 Overview and Analysis |
6.2.2 Australia Mhealth Market Revenues & Volume, By B2B, 2021- 2031F |
6.2.3 Australia Mhealth Market Revenues & Volume, By Patients, 2021- 2031F |
6.2.4 Australia Mhealth Market Revenues & Volume, By Caregivers, 2021- 2031F |
6.2.5 Australia Mhealth Market Revenues & Volume, By B2C, 2021- 2031F |
6.2.6 Australia Mhealth Market Revenues & Volume, By Providers, 2021- 2031F |
6.2.7 Australia Mhealth Market Revenues & Volume, By Payers, 2021- 2031F |
6.2.8 Australia Mhealth Market Revenues & Volume, By Others, 2021- 2031F |
6.2.9 Australia Mhealth Market Revenues & Volume, By Others, 2021- 2031F |
7 Australia Mhealth Market Import-Export Trade Statistics |
7.1 Australia Mhealth Market Export to Major Countries |
7.2 Australia Mhealth Market Imports from Major Countries |
8 Australia Mhealth Market Key Performance Indicators |
9 Australia Mhealth Market - Opportunity Assessment |
9.1 Australia Mhealth Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Australia Mhealth Market Opportunity Assessment, By End-user, 2021 & 2031F |
10 Australia Mhealth Market - Competitive Landscape |
10.1 Australia Mhealth Market Revenue Share, By Companies, 2024 |
10.2 Australia Mhealth Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |