| Product Code: ETC6185090 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Australia`s micro mobility market, including e-scooters, e-bikes, and shared bicycles, is rapidly expanding, particularly in urban centers such as Sydney, Melbourne, and Brisbane. Increasing congestion, environmental awareness, and government trials supporting shared mobility solutions contribute to market growth. However, regulatory inconsistency across states and safety concerns continue to be key challenges for operators and users alike.
Micro mobility is experiencing a surge in Australias urban areas, driven by the demand for eco-friendly and efficient last-mile transport. Shared e-scooters and e-bikes are becoming common in major cities, supported by government pilot programs and private investments. Consumer preferences for convenience and sustainability are shaping this rapidly evolving landscape.
The micro mobility market in Australia, which includes e-scooters and shared bicycles, is challenged by regulatory uncertainties and infrastructure limitations. Many cities are still developing clear guidelines for the operation, safety, and insurance of micro mobility services. Public concerns around pedestrian safety and the improper parking of devices have led to stricter operational constraints in urban areas. Additionally, integration with existing public transportation systems remains poor, reducing the convenience and usability of micro mobility options. Seasonal fluctuations in usage also pose a risk to sustained profitability.
Micro mobility is a fast-emerging investment sector in Australia, with strong growth in shared e-scooter and e-bike services. Venture capital funding for operators, app-based platforms, and vehicle manufacturing or import businesses can yield high returns. Urban partnerships and local government collaborations for micro mobility integration in smart cities further enhance investment appeal.
The micro mobility market in Australia is heavily influenced by local government regulations regarding urban transport and safety. Policies around e-scooter and shared bicycle usage vary by city, with some areas implementing strict rules on where devices can be ridden, speed limits, and helmet requirements. The Australian government has been proactive in developing safety guidelines for micro mobility, but the lack of uniform regulations across states and territories can create confusion for both service providers and users. Cities like Sydney and Melbourne have introduced pilot programs and trials to assess the viability of micro mobility as part of their broader sustainable transport strategies. Despite these initiatives, infrastructure for micro mobility, such as dedicated lanes and parking spaces, is still underdeveloped in many regions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Micro Mobility Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Micro Mobility Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Micro Mobility Market - Industry Life Cycle |
3.4 Australia Micro Mobility Market - Porter's Five Forces |
3.5 Australia Micro Mobility Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Australia Micro Mobility Market Revenues & Volume Share, By Propulsion Type, 2021 & 2031F |
3.7 Australia Micro Mobility Market Revenues & Volume Share, By Sharing Type, 2021 & 2031F |
4 Australia Micro Mobility Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and congestion in major cities driving demand for alternative modes of transportation. |
4.2.2 Growing emphasis on sustainability and reducing carbon emissions leading to adoption of eco-friendly transportation options. |
4.2.3 Government support and policies promoting micro mobility solutions such as electric scooters and bikes. |
4.3 Market Restraints |
4.3.1 Safety concerns and lack of infrastructure for micro mobility vehicles leading to regulatory challenges. |
4.3.2 Competition from traditional transportation modes like cars and public transportation impacting market penetration. |
4.3.3 Weather conditions in certain regions of Australia affecting the usability of micro mobility solutions. |
5 Australia Micro Mobility Market Trends |
6 Australia Micro Mobility Market, By Types |
6.1 Australia Micro Mobility Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Micro Mobility Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Australia Micro Mobility Market Revenues & Volume, By Bicycles, 2021- 2031F |
6.1.4 Australia Micro Mobility Market Revenues & Volume, By E-Bike, 2021- 2031F |
6.1.5 Australia Micro Mobility Market Revenues & Volume, By E-kick Scooters, 2021- 2031F |
6.1.6 Australia Micro Mobility Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Australia Micro Mobility Market, By Propulsion Type |
6.2.1 Overview and Analysis |
6.2.2 Australia Micro Mobility Market Revenues & Volume, By Manual, 2021- 2031F |
6.2.3 Australia Micro Mobility Market Revenues & Volume, By Electrically-Powered, 2021- 2031F |
6.2.4 Australia Micro Mobility Market Revenues & Volume, By Hybrid, 2021- 2031F |
6.3 Australia Micro Mobility Market, By Sharing Type |
6.3.1 Overview and Analysis |
6.3.2 Australia Micro Mobility Market Revenues & Volume, By Docked, 2021- 2031F |
6.3.3 Australia Micro Mobility Market Revenues & Volume, By Dock-Less, 2021- 2031F |
7 Australia Micro Mobility Market Import-Export Trade Statistics |
7.1 Australia Micro Mobility Market Export to Major Countries |
7.2 Australia Micro Mobility Market Imports from Major Countries |
8 Australia Micro Mobility Market Key Performance Indicators |
8.1 Average trip distance per micro mobility vehicle. |
8.2 Percentage of households within a certain radius of micro mobility docking stations. |
8.3 Average number of daily active users of micro mobility services. |
8.4 Percentage of trips made using micro mobility compared to other transportation options. |
8.5 Average waiting time for micro mobility vehicle availability. |
9 Australia Micro Mobility Market - Opportunity Assessment |
9.1 Australia Micro Mobility Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Australia Micro Mobility Market Opportunity Assessment, By Propulsion Type, 2021 & 2031F |
9.3 Australia Micro Mobility Market Opportunity Assessment, By Sharing Type, 2021 & 2031F |
10 Australia Micro Mobility Market - Competitive Landscape |
10.1 Australia Micro Mobility Market Revenue Share, By Companies, 2024 |
10.2 Australia Micro Mobility Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |