Product Code: ETC4393176 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The mobile user authentication market in Australia is witnessing significant growth with the rise of biometric authentication, behavioral analytics, and AI-driven security measures. Businesses are moving toward frictionless authentication methods to enhance user experience while ensuring robust security. The demand for passwordless authentication and multi-factor authentication (MFA) solutions is driving market expansion.
The mobile user authentication market in Australia is driven by increasing demand for secure access to mobile applications and online services. Growing adoption of biometric authentication and two-factor authentication (2FA) is enhancing market demand. Enhanced focus on user convenience and data privacy is supporting market growth.
The mobile user authentication market in Australia faces challenges from user resistance to multi-factor authentication and compatibility issues with older mobile platforms. Rising threats of account takeover and data breaches further complicate market growth.
The Australia Mobile User Authentication Market offers promising investment potential due to increasing demand for secure login solutions. Investment opportunities include developing biometric-based authentication, improving real-time fraud detection, and expanding into financial services and government sectors.
The government promotes secure user authentication through the Digital Identity Framework and the Privacy Act 1988. Multi-factor authentication (MFA) is encouraged for government and financial services platforms. The myGovID system uses strong authentication measures such as biometric data and one-time passwords (OTP) to ensure secure user access. Financial institutions and other critical sectors are required to implement stringent user authentication methods to comply with the Australian Prudential Regulation Authority (APRA) guidelines.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Mobile User Authentication Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Mobile User Authentication Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Mobile User Authentication Market - Industry Life Cycle |
3.4 Australia Mobile User Authentication Market - Porter's Five Forces |
3.5 Australia Mobile User Authentication Market Revenues & Volume Share, By User Type, 2021 & 2031F |
3.6 Australia Mobile User Authentication Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 Australia Mobile User Authentication Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of mobile devices in Australia |
4.2.2 Rising concerns about data security and privacy |
4.2.3 Government regulations mandating strong authentication measures |
4.3 Market Restraints |
4.3.1 Lack of awareness about the importance of mobile user authentication |
4.3.2 Implementation challenges for businesses in integrating authentication solutions |
4.3.3 Cost constraints for small and medium-sized enterprises |
5 Australia Mobile User Authentication Market Trends |
6 Australia Mobile User Authentication Market, By Types |
6.1 Australia Mobile User Authentication Market, By User Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Mobile User Authentication Market Revenues & Volume, By User Type, 2021-2031F |
6.1.3 Australia Mobile User Authentication Market Revenues & Volume, By Small Medium Enterprises (SME's), 2021-2031F |
6.1.4 Australia Mobile User Authentication Market Revenues & Volume, By Enterprises, 2021-2031F |
6.2 Australia Mobile User Authentication Market, By Vertical |
6.2.1 Overview and Analysis |
6.2.2 Australia Mobile User Authentication Market Revenues & Volume, By Academia and education, 2021-2031F |
6.2.3 Australia Mobile User Authentication Market Revenues & Volume, By Banking, Financial Services, and Insurance (BFSI), 2021-2031F |
6.2.4 Australia Mobile User Authentication Market Revenues & Volume, By Consumer goods and retail, 2021-2031F |
6.2.5 Australia Mobile User Authentication Market Revenues & Volume, By Energy and power, 2021-2031F |
6.2.6 Australia Mobile User Authentication Market Revenues & Volume, By Government and defense, 2021-2031F |
6.2.7 Australia Mobile User Authentication Market Revenues & Volume, By Life sciences and healthcare, 2021-2031F |
6.2.8 Australia Mobile User Authentication Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.2.9 Australia Mobile User Authentication Market Revenues & Volume, By Manufacturing, 2021-2031F |
7 Australia Mobile User Authentication Market Import-Export Trade Statistics |
7.1 Australia Mobile User Authentication Market Export to Major Countries |
7.2 Australia Mobile User Authentication Market Imports from Major Countries |
8 Australia Mobile User Authentication Market Key Performance Indicators |
8.1 Mobile app usage frequency |
8.2 Number of reported security breaches or incidents |
8.3 Percentage of businesses implementing multi-factor authentication |
8.4 User satisfaction with mobile authentication experience |
8.5 Adoption rate of biometric authentication technologies |
9 Australia Mobile User Authentication Market - Opportunity Assessment |
9.1 Australia Mobile User Authentication Market Opportunity Assessment, By User Type, 2021 & 2031F |
9.2 Australia Mobile User Authentication Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 Australia Mobile User Authentication Market - Competitive Landscape |
10.1 Australia Mobile User Authentication Market Revenue Share, By Companies, 2024 |
10.2 Australia Mobile User Authentication Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |