Product Code: ETC6185905 | Publication Date: Sep 2024 | Updated Date: May 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Australia`s narrowband IoT (NB-IoT) market is expanding rapidly, with telecommunications providers rolling out nationwide NB-IoT infrastructure to support low-power, wide-area (LPWA) connectivity. The technology is pivotal in enabling smart agriculture, environmental monitoring, and smart city applications. The market benefits from active government involvement in promoting digital innovation and funding pilot projects in public infrastructure. Telstra, Optus, and other key operators play a central role in commercializing NB-IoT solutions.
Australia`s NB-IoT market is seeing strong growth with rising adoption in smart metering, asset tracking, and environmental monitoring. The rollout of 5G is accelerating the deployment of NB-IoT networks by major operators like Telstra and Optus. Energy utilities and municipal governments are increasingly adopting NB-IoT for smart city initiatives, driving long-term demand for low-power, wide-area connectivity solutions.
The NB-IoT market in Australia grapples with interoperability issues, as device manufacturers and telecom operators struggle to ensure smooth integration with existing LTE and 5G infrastructure. The lack of standardized global protocols for NB-IoT complicates deployment strategies. Moreover, there is a limited ecosystem of NB-IoT-enabled devices in the country, which restricts end-user adoption. Economic barriers, including the high initial cost of infrastructure rollout and uncertainties in ROI for low-power wide-area networks, further challenge the market`s growth.
NB-IoT is gaining traction in smart agriculture, energy monitoring, and infrastructure management across Australia. There are ample opportunities to invest in connectivity infrastructure, sensor development, IoT platforms, and integration services. Collaborations with telecom providers and municipalities to deploy NB-IoT in smart cities also present scalable ventures.
Australia`s government facilitates the growth of the NB-IoT market by encouraging smart city and industrial IoT applications through innovation grants and pilot projects. Regulatory bodies such as the Australian Communications and Media Authority (ACMA) manage spectrum allocation crucial for NB-IoT deployment. Additionally, the Digital Economy Strategy promotes partnerships between private sector IoT solution providers and government infrastructure planners to support scalable NB-IoT solutions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Narrowband IoT (NB-IoT) Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Narrowband IoT (NB-IoT) Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Narrowband IoT (NB-IoT) Market - Industry Life Cycle |
3.4 Australia Narrowband IoT (NB-IoT) Market - Porter's Five Forces |
3.5 Australia Narrowband IoT (NB-IoT) Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.6 Australia Narrowband IoT (NB-IoT) Market Revenues & Volume Share, By End use, 2021 & 2031F |
4 Australia Narrowband IoT (NB-IoT) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Australia Narrowband IoT (NB-IoT) Market Trends |
6 Australia Narrowband IoT (NB-IoT) Market, By Types |
6.1 Australia Narrowband IoT (NB-IoT) Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 Australia Narrowband IoT (NB-IoT) Market Revenues & Volume, By Application, 2021- 2031F |
6.1.3 Australia Narrowband IoT (NB-IoT) Market Revenues & Volume, By Smart Metering, 2021- 2031F |
6.1.4 Australia Narrowband IoT (NB-IoT) Market Revenues & Volume, By Asset Tracking, 2021- 2031F |
6.1.5 Australia Narrowband IoT (NB-IoT) Market Revenues & Volume, By Alarms & Event Detectors, 2021- 2031F |
6.1.6 Australia Narrowband IoT (NB-IoT) Market Revenues & Volume, By Smart Parking, 2021- 2031F |
6.1.7 Australia Narrowband IoT (NB-IoT) Market Revenues & Volume, By Smart Bins, 2021- 2031F |
6.1.8 Australia Narrowband IoT (NB-IoT) Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Australia Narrowband IoT (NB-IoT) Market, By End use |
6.2.1 Overview and Analysis |
6.2.2 Australia Narrowband IoT (NB-IoT) Market Revenues & Volume, By Healtcare, 2021- 2031F |
6.2.3 Australia Narrowband IoT (NB-IoT) Market Revenues & Volume, By Retail, 2021- 2031F |
6.2.4 Australia Narrowband IoT (NB-IoT) Market Revenues & Volume, By Energy & Utilities, 2021- 2031F |
6.2.5 Australia Narrowband IoT (NB-IoT) Market Revenues & Volume, By transportation & logistics, 2021- 2031F |
6.2.6 Australia Narrowband IoT (NB-IoT) Market Revenues & Volume, By Agriculture, 2021- 2031F |
6.2.7 Australia Narrowband IoT (NB-IoT) Market Revenues & Volume, By Smart Citites, 2021- 2031F |
7 Australia Narrowband IoT (NB-IoT) Market Import-Export Trade Statistics |
7.1 Australia Narrowband IoT (NB-IoT) Market Export to Major Countries |
7.2 Australia Narrowband IoT (NB-IoT) Market Imports from Major Countries |
8 Australia Narrowband IoT (NB-IoT) Market Key Performance Indicators |
9 Australia Narrowband IoT (NB-IoT) Market - Opportunity Assessment |
9.1 Australia Narrowband IoT (NB-IoT) Market Opportunity Assessment, By Application, 2021 & 2031F |
9.2 Australia Narrowband IoT (NB-IoT) Market Opportunity Assessment, By End use, 2021 & 2031F |
10 Australia Narrowband IoT (NB-IoT) Market - Competitive Landscape |
10.1 Australia Narrowband IoT (NB-IoT) Market Revenue Share, By Companies, 2024 |
10.2 Australia Narrowband IoT (NB-IoT) Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |