| Product Code: ETC6187261 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Australia outdoor apparel wholesale market, the import trend showed a growth rate of 5.93% from 2023 to 2024, with a compound annual growth rate (CAGR) of 5.72% for the period 2020-2024. This positive import momentum could be attributed to an increasing demand for high-quality outdoor apparel, potentially driven by a shift towards more sustainable and functional clothing options in the market.
The Outdoor Apparel Wholesale market in Australia caters to businesses that supply outdoor clothing, including hiking, camping, and sportswear, to retailers. The demand for durable, functional, and weather-resistant apparel is strong, driven by Australias active outdoor lifestyle. The market is influenced by trends in sustainability, with eco-friendly materials and ethical production practices gaining popularity. Additionally, Australia outdoor enthusiasts, such as hikers and surfers, continue to drive demand for high-performance clothing designed to withstand the countrys diverse climates.
The outdoor apparel wholesale market in Australia is growing due to the rising interest in outdoor recreational activities like hiking, camping, and cycling. Consumers are looking for high-performance apparel that can withstand challenging outdoor environments while also offering comfort and style. As more people participate in outdoor activities, there is a growing demand for specialized clothing, including weather-resistant jackets, thermal wear, and eco-friendly options. Additionally, sustainability is playing a larger role in product development, with many consumers preferring brands that use recycled materials and sustainable production practices. The market is also benefiting from the rise of e-commerce, allowing outdoor apparel brands to reach a wider audience.
The Australia Outdoor Apparel Wholesale market experiences challenges due to the increasing demand for sustainable and ethically produced products, requiring manufacturers to adjust their supply chains. Fluctuating exchange rates and tariffs on imported raw materials also affect pricing and margins. The competitive landscape is another challenge, with numerous domestic and international players vying for market share. Seasonal demand variations and the unpredictability of outdoor activities in certain regions can also create inventory management issues.
Australia`s Outdoor Apparel Wholesale market is influenced by the countrys focus on sustainability and environmental responsibility. Investment policies in this sector emphasize the promotion of eco-friendly and ethically produced apparel. There are incentives for companies that adopt sustainable manufacturing practices and use eco-friendly materials in their product lines. The government also supports the growth of small and medium enterprises (SMEs) in the fashion and apparel sector through funding and grant programs aimed at promoting innovation. The market benefits from Australias active lifestyle culture, and policies encourage investments in innovative outdoor apparel designs and technologies.
The Australia government has implemented various policies that affect the outdoor apparel wholesale market, particularly around environmental sustainability and fair trade. The government encourages businesses in this sector to adopt sustainable practices, such as using eco-friendly materials and reducing carbon footprints. The Australia Competition and Consumer Commission (ACCC) ensures that the outdoor apparel market adheres to fair trade and consumer protection laws, requiring that products are accurately labeled regarding their material contents and manufacturing processes. The government also promotes Australia-made products, offering incentives to companies that produce locally sourced apparel.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Outdoor Apparel Wholesale Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Outdoor Apparel Wholesale Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Outdoor Apparel Wholesale Market - Industry Life Cycle |
3.4 Australia Outdoor Apparel Wholesale Market - Porter's Five Forces |
3.5 Australia Outdoor Apparel Wholesale Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Australia Outdoor Apparel Wholesale Market Revenues & Volume Share, By Material, 2021 & 2031F |
4 Australia Outdoor Apparel Wholesale Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for outdoor activities and adventures in Australia |
4.2.2 Growing awareness about health and fitness leading to more people engaging in outdoor sports |
4.2.3 Rise in popularity of athleisure wear driving demand for outdoor apparel |
4.3 Market Restraints |
4.3.1 Seasonal fluctuations impacting sales of outdoor apparel |
4.3.2 High competition in the market leading to pricing pressures |
4.3.3 Disruption in the supply chain due to global events affecting inventory levels |
5 Australia Outdoor Apparel Wholesale Market Trends |
6 Australia Outdoor Apparel Wholesale Market, By Types |
6.1 Australia Outdoor Apparel Wholesale Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Outdoor Apparel Wholesale Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Australia Outdoor Apparel Wholesale Market Revenues & Volume, By Top Wear, 2021- 2031F |
6.1.4 Australia Outdoor Apparel Wholesale Market Revenues & Volume, By Bottom Wear, 2021- 2031F |
6.1.5 Australia Outdoor Apparel Wholesale Market Revenues & Volume, By Coveralls, 2021- 2031F |
6.1.6 Australia Outdoor Apparel Wholesale Market Revenues & Volume, By Socks, 2021- 2031F |
6.1.7 Australia Outdoor Apparel Wholesale Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Australia Outdoor Apparel Wholesale Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 Australia Outdoor Apparel Wholesale Market Revenues & Volume, By Natural, 2021- 2031F |
6.2.3 Australia Outdoor Apparel Wholesale Market Revenues & Volume, By Synthetic, 2021- 2031F |
7 Australia Outdoor Apparel Wholesale Market Import-Export Trade Statistics |
7.1 Australia Outdoor Apparel Wholesale Market Export to Major Countries |
7.2 Australia Outdoor Apparel Wholesale Market Imports from Major Countries |
8 Australia Outdoor Apparel Wholesale Market Key Performance Indicators |
8.1 Customer engagement metrics such as website traffic, social media interactions, and email open rates |
8.2 Product innovation and development metrics like number of new product launches and customer feedback on new designs |
8.3 Sustainability metrics such as percentage of eco-friendly materials used in production and carbon footprint reduction initiatives |
9 Australia Outdoor Apparel Wholesale Market - Opportunity Assessment |
9.1 Australia Outdoor Apparel Wholesale Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Australia Outdoor Apparel Wholesale Market Opportunity Assessment, By Material, 2021 & 2031F |
10 Australia Outdoor Apparel Wholesale Market - Competitive Landscape |
10.1 Australia Outdoor Apparel Wholesale Market Revenue Share, By Companies, 2024 |
10.2 Australia Outdoor Apparel Wholesale Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |