| Product Code: ETC6187443 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Australia`s import trend for the packaged atta market experienced a growth rate of 1.76% from 2023 to 2024, with a compound annual growth rate (CAGR) of -5.95% from 2020 to 2024. The negative CAGR indicates a declining trend in imports, possibly influenced by shifts in consumer preferences towards alternative products or changes in trade policies impacting the market.
The packaged atta market in Australia is growing as more consumers look for convenient, ready-to-use flour options for making traditional Indian and other ethnic cuisines. Packaged atta, a type of whole wheat flour, is widely used for making flatbreads like chapati and naan. The increasing multicultural population and the popularity of home-cooked meals are driving demand for packaged atta. Moreover, the rise of health-conscious consumers seeking high-fiber, whole grain products is further propelling the market. Manufacturers are offering a variety of atta options, including organic and gluten-free versions, to cater to diverse consumer preferences.
The Packaged Atta Market in Australia is growing as more consumers seek convenience and quality in their food choices. Packaged atta, a staple ingredient for making various types of bread, is gaining popularity due to its ready-to-use nature and consistent quality. The market is driven by an increasing demand for ethnic foods, particularly in multicultural communities. Additionally, the rise of health-conscious consumers is contributing to the demand for whole wheat and organic varieties of packaged atta. This trend is further supported by innovations in packaging technology that enhance product freshness and shelf life.
The packaged atta market in Australia faces several challenges, including competition from both local and international brands offering similar products. The market is highly price-sensitive, and consumers are often looking for better value for money. Additionally, rising raw material prices, such as wheat, can affect the profitability of packaged atta producers. The growing trend of health-conscious eating also poses a challenge, as consumers increasingly seek alternative flours or gluten-free options, leading to a shift in demand away from traditional atta.
The packaged atta (flour) market in Australia is influenced by both domestic agricultural policies and consumer demand for convenience foods. Investment policies in this sector are supported through incentives for local food production, such as the Agricultural Competitiveness White Paper, which encourages innovation in the food supply chain. Additionally, the Australia governments commitment to food security and the growing demand for organic and health-focused products fosters investments in packaged foods, including packaged atta.
The packaged Atta (flour) market in Australia is shaped by government regulations that ensure food safety, quality, and labeling standards. The Food Standards Australia New Zealand (FSANZ) is the body responsible for developing food safety and labeling standards, which all packaged food products, including Atta, must comply with. These regulations ensure that packaged Atta is free from contaminants and correctly labeled with nutritional information. Moreover, the government has policies in place to support the local production of staple foods, including wheat, which indirectly influences the availability and pricing of packaged Atta in the market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Packaged Atta Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Packaged Atta Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Packaged Atta Market - Industry Life Cycle |
3.4 Australia Packaged Atta Market - Porter's Five Forces |
3.5 Australia Packaged Atta Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Australia Packaged Atta Market Revenues & Volume Share, By Pack Type, 2021 & 2031F |
3.7 Australia Packaged Atta Market Revenues & Volume Share, By Pack Size, 2021 & 2031F |
3.8 Australia Packaged Atta Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Australia Packaged Atta Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of whole wheat flour |
4.2.2 Growing popularity of traditional Indian cuisine in Australia |
4.2.3 Rising demand for convenience and ready-to-cook products in the market |
4.3 Market Restraints |
4.3.1 High competition from local and international atta manufacturers |
4.3.2 Fluctuating prices of raw materials like wheat |
4.3.3 Changing consumer preferences towards gluten-free or low-carb diets |
5 Australia Packaged Atta Market Trends |
6 Australia Packaged Atta Market, By Types |
6.1 Australia Packaged Atta Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Packaged Atta Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Australia Packaged Atta Market Revenues & Volume, By Whole Wheat, 2021- 2031F |
6.1.4 Australia Packaged Atta Market Revenues & Volume, By Multigrain, 2021- 2031F |
6.2 Australia Packaged Atta Market, By Pack Type |
6.2.1 Overview and Analysis |
6.2.2 Australia Packaged Atta Market Revenues & Volume, By Pouches, 2021- 2031F |
6.2.3 Australia Packaged Atta Market Revenues & Volume, By Woven Bags, 2021- 2031F |
6.3 Australia Packaged Atta Market, By Pack Size |
6.3.1 Overview and Analysis |
6.3.2 Australia Packaged Atta Market Revenues & Volume, By 10 Kg, 2021- 2031F |
6.3.3 Australia Packaged Atta Market Revenues & Volume, By 5 Kg, 2021- 2031F |
6.3.4 Australia Packaged Atta Market Revenues & Volume, By 1 Kg, 2021- 2031F |
6.3.5 Australia Packaged Atta Market Revenues & Volume, By Others, 2021- 2031F |
6.4 Australia Packaged Atta Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Australia Packaged Atta Market Revenues & Volume, By General Trade, 2021- 2031F |
6.4.3 Australia Packaged Atta Market Revenues & Volume, By Modern Trade, 2021- 2031F |
6.4.4 Australia Packaged Atta Market Revenues & Volume, By Online, 2021- 2031F |
6.4.5 Australia Packaged Atta Market Revenues & Volume, By E-Commerce, 2021- 2031F |
7 Australia Packaged Atta Market Import-Export Trade Statistics |
7.1 Australia Packaged Atta Market Export to Major Countries |
7.2 Australia Packaged Atta Market Imports from Major Countries |
8 Australia Packaged Atta Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for packaged atta brands |
8.2 Number of new product launches in the packaged atta segment |
8.3 Growth in the number of distribution channels for packaged atta products |
8.4 Percentage increase in household expenditure on packaged atta products |
8.5 Adoption rate of innovative packaging solutions in the market |
9 Australia Packaged Atta Market - Opportunity Assessment |
9.1 Australia Packaged Atta Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Australia Packaged Atta Market Opportunity Assessment, By Pack Type, 2021 & 2031F |
9.3 Australia Packaged Atta Market Opportunity Assessment, By Pack Size, 2021 & 2031F |
9.4 Australia Packaged Atta Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Australia Packaged Atta Market - Competitive Landscape |
10.1 Australia Packaged Atta Market Revenue Share, By Companies, 2024 |
10.2 Australia Packaged Atta Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |