| Product Code: ETC6188514 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Australia plastic wrap market, the import trend showed a significant growth rate of 14.74% from 2023 to 2024, with a compound annual growth rate (CAGR) of 14.65% for the period 2020-2024. This uptrend can be attributed to a surge in demand for packaging materials, likely driven by increased consumer spending and a shift towards more sustainable packaging solutions in the market.

The plastic wrap market in Australia remains essential to food packaging and household usage. Cling films and shrink wraps help in preserving freshness and extending shelf life. However, regulatory and consumer pressures around single-use plastics are fostering innovation in biodegradable and plant-based film options, affecting traditional market players.
The plastic wrap market remains strong in the foodservice and household sectors due to the need for preserving freshness and hygiene. However, environmental concerns are prompting a shift towards compostable and recyclable alternatives. Thin-gauge and high-clarity wraps are becoming more popular.
With rising anti-plastic sentiment and state-level bans on single-use plastics, the plastic wrap market is shrinking. Consumers and businesses are turning to beeswax wraps and compostable films, reducing market demand. Moreover, retailers face increasing pressure to offer biodegradable or recycled-content wrap options.
The plastic wrap market in Australia remains significant due to widespread use in food preservation and industrial packaging. Innovations in cling film that are compostable, biodegradable, or reusable offer attractive investment opportunities as environmental regulations tighten. Manufacturing units focused on producing food-safe, stretchable, and recyclable wraps can cater to both consumer and commercial demand.
Government-led efforts to reduce plastic waste, particularly through the National Plastics Plan, have placed significant pressure on the plastic wrap market. Policies advocate for compostable and recyclable alternatives in food packaging, with regulatory frameworks setting limits on the use of soft plastics. Retailers and producers must now comply with labeling requirements and recycling content mandates, which the government enforces through watchdog agencies like the ACCC and APCO.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Plastic Wrap Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Plastic Wrap Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Plastic Wrap Market - Industry Life Cycle |
3.4 Australia Plastic Wrap Market - Porter's Five Forces |
3.5 Australia Plastic Wrap Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Australia Plastic Wrap Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.7 Australia Plastic Wrap Market Revenues & Volume Share, By Feature, 2021 & 2031F |
3.8 Australia Plastic Wrap Market Revenues & Volume Share, By Processing Type, 2021 & 2031F |
3.9 Australia Plastic Wrap Market Revenues & Volume Share, By Transparency, 2021 & 2031F |
3.10 Australia Plastic Wrap Market Revenues & Volume Share, By End-User, 2021 & 2031F |
3.11 Australia Plastic Wrap Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Australia Plastic Wrap Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for convenience food and packaged goods |
4.2.2 Growing awareness about food safety and hygiene |
4.2.3 Technological advancements in plastic wrap manufacturing |
4.3 Market Restraints |
4.3.1 Environmental concerns related to plastic waste and sustainability |
4.3.2 Shift towards eco-friendly alternatives such as beeswax wraps and silicone food covers |
5 Australia Plastic Wrap Market Trends |
6 Australia Plastic Wrap Market, By Types |
6.1 Australia Plastic Wrap Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Plastic Wrap Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Australia Plastic Wrap Market Revenues & Volume, By Stretch Films, 2021- 2031F |
6.1.4 Australia Plastic Wrap Market Revenues & Volume, By Shrink Films, 2021- 2031F |
6.1.5 Australia Plastic Wrap Market Revenues & Volume, By Metallized Films, 2021- 2031F |
6.1.6 Australia Plastic Wrap Market Revenues & Volume, By Twist Film, 2021- 2031F |
6.1.7 Australia Plastic Wrap Market Revenues & Volume, By Release Film, 2021- 2031F |
6.1.8 Australia Plastic Wrap Market Revenues & Volume, By Twist Rope, 2021- 2031F |
6.2 Australia Plastic Wrap Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 Australia Plastic Wrap Market Revenues & Volume, By Polypropylene (PP), 2021- 2031F |
6.2.3 Australia Plastic Wrap Market Revenues & Volume, By Polyethylene (PE), 2021- 2031F |
6.2.4 Australia Plastic Wrap Market Revenues & Volume, By Polyvinyl Chloride (PVC), 2021- 2031F |
6.2.5 Australia Plastic Wrap Market Revenues & Volume, By Polyethylene Terephthalate (PET), 2021- 2031F |
6.2.6 Australia Plastic Wrap Market Revenues & Volume, By Ethylene Vinyl Alcohol Copolymer (EVOH), 2021- 2031F |
6.2.7 Australia Plastic Wrap Market Revenues & Volume, By Ethylene-Vinyl Acetate (EVA), 2021- 2031F |
6.2.8 Australia Plastic Wrap Market Revenues & Volume, By Others, 2021- 2031F |
6.2.9 Australia Plastic Wrap Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Australia Plastic Wrap Market, By Feature |
6.3.1 Overview and Analysis |
6.3.2 Australia Plastic Wrap Market Revenues & Volume, By Moisture Proof, 2021- 2031F |
6.3.3 Australia Plastic Wrap Market Revenues & Volume, By Water Soluble, 2021- 2031F |
6.4 Australia Plastic Wrap Market, By Processing Type |
6.4.1 Overview and Analysis |
6.4.2 Australia Plastic Wrap Market Revenues & Volume, By Casting, 2021- 2031F |
6.4.3 Australia Plastic Wrap Market Revenues & Volume, By Multiple Extrusion, 2021- 2031F |
6.4.4 Australia Plastic Wrap Market Revenues & Volume, By Blow Molding, 2021- 2031F |
6.4.5 Australia Plastic Wrap Market Revenues & Volume, By Injection Molding, 2021- 2031F |
6.5 Australia Plastic Wrap Market, By Transparency |
6.5.1 Overview and Analysis |
6.5.2 Australia Plastic Wrap Market Revenues & Volume, By Transparent, 2021- 2031F |
6.5.3 Australia Plastic Wrap Market Revenues & Volume, By Translucent, 2021- 2031F |
6.5.4 Australia Plastic Wrap Market Revenues & Volume, By Opaque, 2021- 2031F |
6.6 Australia Plastic Wrap Market, By End-User |
6.6.1 Overview and Analysis |
6.6.2 Australia Plastic Wrap Market Revenues & Volume, By Food and Beverages, 2021- 2031F |
6.6.3 Australia Plastic Wrap Market Revenues & Volume, By Pharmaceuticals, 2021- 2031F |
6.6.4 Australia Plastic Wrap Market Revenues & Volume, By Personal Care and Cosmetics, 2021- 2031F |
6.6.5 Australia Plastic Wrap Market Revenues & Volume, By Chemical, 2021- 2031F |
6.6.6 Australia Plastic Wrap Market Revenues & Volume, By Others, 2021- 2031F |
6.7 Australia Plastic Wrap Market, By Distribution Channel |
6.7.1 Overview and Analysis |
6.7.2 Australia Plastic Wrap Market Revenues & Volume, By E-commerce, 2021- 2031F |
6.7.3 Australia Plastic Wrap Market Revenues & Volume, By Convenience Store, 2021- 2031F |
6.7.4 Australia Plastic Wrap Market Revenues & Volume, By Supermarket/Hypermarket, 2021- 2031F |
6.7.5 Australia Plastic Wrap Market Revenues & Volume, By Supermarket/Hypermarket, 2021- 2031F |
6.7.6 Australia Plastic Wrap Market Revenues & Volume, By Others, 2021- 2031F |
7 Australia Plastic Wrap Market Import-Export Trade Statistics |
7.1 Australia Plastic Wrap Market Export to Major Countries |
7.2 Australia Plastic Wrap Market Imports from Major Countries |
8 Australia Plastic Wrap Market Key Performance Indicators |
8.1 Percentage of plastic wrap made from recyclable materials |
8.2 Adoption rate of biodegradable or compostable plastic wrap alternatives |
8.3 Investment in research and development for sustainable packaging solutions |
9 Australia Plastic Wrap Market - Opportunity Assessment |
9.1 Australia Plastic Wrap Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Australia Plastic Wrap Market Opportunity Assessment, By Material, 2021 & 2031F |
9.3 Australia Plastic Wrap Market Opportunity Assessment, By Feature, 2021 & 2031F |
9.4 Australia Plastic Wrap Market Opportunity Assessment, By Processing Type, 2021 & 2031F |
9.5 Australia Plastic Wrap Market Opportunity Assessment, By Transparency, 2021 & 2031F |
9.6 Australia Plastic Wrap Market Opportunity Assessment, By End-User, 2021 & 2031F |
9.7 Australia Plastic Wrap Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Australia Plastic Wrap Market - Competitive Landscape |
10.1 Australia Plastic Wrap Market Revenue Share, By Companies, 2024 |
10.2 Australia Plastic Wrap Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here