Market Forecast By Segments (Broiler, Eggs), By End Uses (Food Service, Household), By Distribution Channels (Traditional Retail Stores, Business To Business, Modern Retail Stores) And Competitive Landscape
Product Code: ETC384215 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Report Name | Australia Poultry Market |
Forecast Period | 2025-2031 |
CAGR | 3.7% |
Growing Sector | Food and Beverage |
The Australia Poultry Market report thoroughly covers the market by segment, by end user and by distribution channel. The Australia Poultry Market report provides an unbiased and detailed analysis of the ongoing Australia Poultry Market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Australia Poultry Market has accomplished major success and is projected to attain more in the coming years. The Australian Poultry Market holds significant importance within the nation's agricultural sector, featuring a broad range of offerings such as chicken meat and eggs. Growth in this sector is driven by factors like heightened consumer preference for protein-rich foods, advancements in poultry farming technologies, and a growing emphasis on food safety and excellence. Key market participants like Baiada Poultry, Ingham's, and Turi Foods play crucial roles. Additionally, market dynamics showcase a noticeable trend towards organic and free-range poultry items, influenced by health and environmental considerations.
According to 6Wresearch, the Australia Poultry Market size is expected to grow at a significant CAGR of 3.7% during the forecast period 2025-2031. One of the primary factors driving growth in the Australia Poultry Market is the rising consumer preference for protein-rich diets. This shift is driven by several factors, including increasing awareness of the health advantages associated with protein consumption, changing dietary trends, and a general focus on well-being and nutrition. Poultry items like chicken meat and eggs are valued for their high-quality protein content, making them popular among individuals seeking to maintain a well-rounded diet. Furthermore, the adaptability of poultry products and their inclusion in various culinary traditions contribute to their widespread acceptance.
The convenience they offer, with easy and quick preparation methods for poultry-based meals, also enhances their appeal, particularly in busy lifestyles. Moreover, advancements in poultry farming techniques have led to increased efficiency, enhanced quality, and greater sustainability in production practices. Overall, the combination of health awareness, culinary adaptability, convenience, and technological progress is driving the demand for poultry products and significantly influencing the Australia Poultry Market. However, a significant obstacle in the Australia Poultry Market is the persistent worry about disease outbreaks like avian influenza, which have the potential to disrupt supply chains and diminish consumer trust. Another challenge is the requirement to uphold environmental friendly methods in poultry farming, encompassing waste handling and the preservation of resources. Furthermore, the market's instability in feed costs and the competition from substitute protein sources create hurdles for poultry producers. Balancing these aspects while satisfying consumer needs and adhering to regulatory requirements presents substantial difficulties within the sector.
Some of the leading players in the Australia Poultry Market include Baiada Poultry, which is known for its diverse range of poultry products and strong market presence. Ingham's is another major player, offering a wide variety of chicken and turkey products with a focus on quality and innovation. Turi Foods is also prominent, specialiaing in chicken products and catering to both domestic and international markets. These companies dominate the market through their extensive distribution networks, product diversification, adherence to quality standards, and continuous efforts in research and development to meet evolving consumer preferences.
Government regulations play a crucial role in the Australia Poultry Market to ensure food safety, animal welfare, and environmental sustainability. The Australian government, through agencies like the Department of Agriculture, Water and the Environment, sets standards for poultry farming practices, including hygiene, biosecurity measures, and humane treatment of animals. Regulations also govern the use of antibiotics and other additives in poultry feed to ensure consumer safety and minimise antimicrobial resistance. Additionally, environmental regulations address issues such as waste management, water usage, and pollution control to mitigate the impact of poultry farming on the environment. Compliance with these regulations is mandatory for poultry producers, and regular inspections are conducted to ensure adherence to standards. Overall, government regulations aim to maintain a balance between industry growth, public health, animal welfare, and environmental protection in the Australia Poultry Market.
The Australia Poultry Market has been experiencing significant growth over the past few years. The future of the Australia poultry market looks promising with several key trends and insights emerging. One significant trend is the increasing demand for organic and free-range poultry products due to growing health and sustainability concerns among consumers. This shift is expected to drive market growth in the premium poultry segment. Additionally, technological advancements in poultry farming, such as automation, data analytics, and AI-driven management systems, are improving efficiency, productivity, and animal welfare standards. The rise of e-commerce and online grocery platforms is also anticipated to boost the distribution and accessibility of poultry products. Overall, the Australia poultry market is expected for steady growth, driven by consumer preferences, technological innovations, and market expansion strategies by industry players.
According to Ravi Bhandari, Head of Research, 6Wresearch, the broiler segment stands out for its significant contribution to both the domestic consumption and export markets. Driven by an increasing population and a growing preference for protein-rich diets, the demand for broiler meat is anticipated to continue its upward growth. On the other hand, the egg segment, irreplaceable to households and the food service industry, is expected for steady growth. Innovations in farming practices and enhanced nutrition are set to improve egg production efficiency, thereby meeting the rising consumer demand for eggs as a flexible and economical protein source.
On the basis of end uses, the Food Service segment encompasses a diverse range of establishments, including restaurants, cafes, and catering services, that prepare and serve poultry products to consumers. This segment has traditionally dominated the Australia poultry market due to the high demand for chicken dishes, which are a staple in many Australian menus. On the other hand, the Household segment involves the consumption of poultry products within the home environment. This segment has seen a significant uptick in growth, particularly in response to global events such as the COVID-19 pandemic, which has led to more people cooking at home. The increasing trend towards healthier eating habits and the flexibility of poultry as a cooking ingredient are factors that support the potential growth of this segment in the industry.
On the basis of distribution channels, the Modern Retail Stores are anticipated to dominate the Australia poultry market. This segment benefits from the streamlined supply chains and a lot of marketing opportunities afforded by modern retail environments. Not only do these stores offer consumers convenience and a wide range of products, but they also have the infrastructure to support cold chain requirements, crucial for maintaining the quality of poultry products. On the other hand, the Business To Business (B2B) segment is expected to witness significant growth within the industry. The increasing demand from food service businesses, including restaurants, hotels, and catering services, drives this growth.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Poultry Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Poultry Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Poultry Market - Industry Life Cycle |
3.4 Australia Poultry Market - Porter's Five Forces |
3.5 Australia Poultry Market Revenues & Volume Share, By Segments, 2021 & 2031F |
3.6 Australia Poultry Market Revenues & Volume Share, By End Uses, 2021 & 2031F |
3.7 Australia Poultry Market Revenues & Volume Share, By Distribution Channels, 2021 & 2031F |
4 Australia Poultry Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of poultry products |
4.2.2 Growth in demand for high-protein diets and convenience foods |
4.2.3 Technological advancements in poultry farming leading to increased productivity |
4.3 Market Restraints |
4.3.1 Stringent government regulations related to poultry farming practices |
4.3.2 Fluctuating prices of feed and raw materials |
4.3.3 Competition from alternative protein sources such as plant-based meat substitutes |
5 Australia Poultry Market Trends |
6 Australia Poultry Market Segmentations |
6.1 Australia Poultry Market, By Segments |
6.1.1 Overview and Analysis |
6.1.2 Australia Poultry Market Revenues & Volume, By Broiler, 2021-2031F |
6.1.3 Australia Poultry Market Revenues & Volume, By Eggs, 2021-2031F |
6.2 Australia Poultry Market, By End Uses |
6.2.1 Overview and Analysis |
6.2.2 Australia Poultry Market Revenues & Volume, By Food Service, 2021-2031F |
6.2.3 Australia Poultry Market Revenues & Volume, By Household, 2021-2031F |
6.3 Australia Poultry Market, By Distribution Channels |
6.3.1 Overview and Analysis |
6.3.2 Australia Poultry Market Revenues & Volume, By Traditional Retail Stores, 2021-2031F |
6.3.3 Australia Poultry Market Revenues & Volume, By Business To Business, 2021-2031F |
6.3.4 Australia Poultry Market Revenues & Volume, By Modern Retail Stores, 2021-2031F |
7 Australia Poultry Market Import-Export Trade Statistics |
7.1 Australia Poultry Market Export to Major Countries |
7.2 Australia Poultry Market Imports from Major Countries |
8 Australia Poultry Market Key Performance Indicators |
8.1 Average selling price of poultry products |
8.2 Consumer demand for organic or free-range poultry products |
8.3 Adoption rate of technology in poultry farming operations |
8.4 Number of new product launches in the poultry market |
8.5 Consumer satisfaction levels with poultry product quality and safety |
9 Australia Poultry Market - Opportunity Assessment |
9.1 Australia Poultry Market Opportunity Assessment, By Segments, 2021 & 2031F |
9.2 Australia Poultry Market Opportunity Assessment, By End Uses, 2021 & 2031F |
9.3 Australia Poultry Market Opportunity Assessment, By Distribution Channels, 2021 & 2031F |
10 Australia Poultry Market - Competitive Landscape |
10.1 Australia Poultry Market Revenue Share, By Companies, 2024 |
10.2 Australia Poultry Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |