Market Forecast By Meat Type (Poultry, Beef, Pork, Others), By Product Type (Frozen, Chilled, Canned), By Application (Commercial, Residential), By Distribution Channel (HoReCa, Supermarkets/Hypermarkets, Convenience Stores, Independent Retailers, Others) And Competitive Landscape
Product Code: ETC384335 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Australia Processed Meat Market report thoroughly covers the market by Meat type, by product type, by application and by distribution channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Australia Processed Meat Market is dynamic and evolving and is projected to attain steady growth in the coming years driven by increasing demand for convenience foods, rising disposable income, and changing consumer preferences towards ready-to-eat meals. The market is also going through certain challenges that can hamper its growth to a certain extent in the near future.
According to 6Wresearch, the Australia Processed Meat Market size is expected to grow at a significant CAGR of 5.20% during 2025-2031. This growth is propelled by increasing demand for convenience foods, rising disposable income, and changing consumer preferences towards ready-to-eat meals. Processed Meat being a convenient and ready-to-eat food option has gained significant market share in Australia. Also, the rise in food service establishments such as restaurants, cafes, and fast-food chains has contributed to the growth of this market. These establishments often use processed Meat in their menu items, leading to a higher demand for the product. Additionally, the increasing popularity of online food delivery services has also contributed to the growth of the processed Meat market in Australia.
The growing awareness of the importance of protein-rich diets and the popularity of high-protein diets among fitness enthusiasts and health-conscious consumers contribute to the demand for processed meats. The growing demand for processed Meat can also be attributed to the busy lifestyles in Australia, with busy lifestyles and a working population processed Meat offers a quick and easy solution for meal preparation. These factors will influence the Australian Processed Meat Market Growth.
Some of the challenges include high competition, price sensitivity and changing consumer preferences. The processed Meat market in Australia faces high competition from raw meat and plant based alternatives. This competition can impact the demand and hamper the market growth. Moreover, increasing production costs, including raw material costs and energy expenses, can lead to upward pressure on prices, potentially impacting demand, especially among budget-conscious consumers. Shifting consumer preferences towards healthier, natural, and plant-based alternatives pose a challenge to the processed meat market.
Some of the key players operating in the Australia Processed Meat market include JBS Australia Pty Limited, Inghams Group Limited and Primo Smallgoods Holdings Pty Ltd. These companies dominate the market due to their strong presence and extensive distribution networks across the country. Currently, JBS Australia holds the largest share in the Processed Meat market in Australia.
Government regulations play a significant role in the Australia Processed Meat Market. FSANZ sets standards for food safety, labelling, additives, and contaminants, which apply to processed meat products sold in the Australian market. The regulations ensure that processed meat products meet hygiene and safety standards throughout the production, processing, and distribution process. Meat Standards Australia is a voluntary grading and labelling system for beef and sheepmeat in Australia, which aims to improve the eating quality and consistency of meat products. Additionally, Australian Competition and Consumer Commission (ACCC) enforces competition and consumer laws to ensure fair trading practices and protect consumers from misleading or deceptive conduct.
Several factors will shape the future of the market.The demand for Processed Meat products is expected to rise as consumers look for convenient ready to eat food options.Additionally, The growing popularity of plant-based diets and flexitarian lifestyles is expected to drive demand for plant-based alternatives to traditional processed meats. Producers may innovate with plant-based ingredients to develop meat-free alternatives that mimic the taste, texture and appearance of conventional processed meats, appealing to environmentally conscious consumers and those seeking meat-free options.
According to Dhaval, Research Manager, 6Wresearch, Poultry holds the dominant share in the processed meat market in Australia. The high consumption of chicken and other poultry products is due to their affordability and lower fat content compared to other types of meat.
On the basis of the Product Type, the canned meat segment is expected to witness significant growth during the forecast period. This can be attributed to the increasing demand for canned meat products due to their longer shelf life and convenience of consumption.
On the basis of the Application, the commercial segment is expected to drive market growth in the future due to the increasing demand for processed meat products from restaurants, fast-food chains, and other foodservice establishments.
On the basis of the Distribution Channel, the supermarkets/hypermarkets segment holds the largest market share in the distribution channel category. This can be attributed to the wide availability of processed meat products in these stores and the convenience of one-stop shopping for consumers.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Processed Meat Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Processed Meat Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Processed Meat Market - Industry Life Cycle |
3.4 Australia Processed Meat Market - Porter's Five Forces |
3.5 Australia Processed Meat Market Revenues & Volume Share, By Meat Type, 2021 & 2031F |
3.6 Australia Processed Meat Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 Australia Processed Meat Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Australia Processed Meat Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Australia Processed Meat Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Changing consumer dietary preferences towards convenience and ready-to-eat food options. |
4.2.2 Growing demand for processed meat products due to busy lifestyles and increasing urbanization. |
4.2.3 Technological advancements in processing techniques leading to improved product quality and shelf life. |
4.3 Market Restraints |
4.3.1 Health concerns related to processed meat consumption leading to a shift towards healthier alternatives. |
4.3.2 Fluctuating raw material prices affecting production costs and ultimately product pricing. |
4.3.3 Stringent regulations and guidelines regarding food safety and labeling impacting the industry. |
5 Australia Processed Meat Market Trends |
6 Australia Processed Meat Market Segmentations |
6.1 Australia Processed Meat Market, By Meat Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Processed Meat Market Revenues & Volume, By Poultry, 2021-2031F |
6.1.3 Australia Processed Meat Market Revenues & Volume, By Beef, 2021-2031F |
6.1.4 Australia Processed Meat Market Revenues & Volume, By Pork, 2021-2031F |
6.1.5 Australia Processed Meat Market Revenues & Volume, By Others, 2021-2031F |
6.2 Australia Processed Meat Market, By Product Type |
6.2.1 Overview and Analysis |
6.2.2 Australia Processed Meat Market Revenues & Volume, By Frozen, 2021-2031F |
6.2.3 Australia Processed Meat Market Revenues & Volume, By Chilled, 2021-2031F |
6.2.4 Australia Processed Meat Market Revenues & Volume, By Canned, 2021-2031F |
6.3 Australia Processed Meat Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Australia Processed Meat Market Revenues & Volume, By Commercial, 2021-2031F |
6.3.3 Australia Processed Meat Market Revenues & Volume, By Residential, 2021-2031F |
6.4 Australia Processed Meat Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Australia Processed Meat Market Revenues & Volume, By HoReCa, 2021-2031F |
6.4.3 Australia Processed Meat Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.4.4 Australia Processed Meat Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.4.5 Australia Processed Meat Market Revenues & Volume, By Independent Retailers, 2021-2031F |
6.4.6 Australia Processed Meat Market Revenues & Volume, By Others, 2021-2031F |
7 Australia Processed Meat Market Import-Export Trade Statistics |
7.1 Australia Processed Meat Market Export to Major Countries |
7.2 Australia Processed Meat Market Imports from Major Countries |
8 Australia Processed Meat Market Key Performance Indicators |
8.1 Consumer spending on processed meat products. |
8.2 Adoption rate of new processing technologies within the industry. |
8.3 Consumer awareness and perception of processed meat products. |
8.4 Market penetration of innovative processed meat products. |
8.5 Sustainability practices adopted by processed meat manufacturers. |
9 Australia Processed Meat Market - Opportunity Assessment |
9.1 Australia Processed Meat Market Opportunity Assessment, By Meat Type, 2021 & 2031F |
9.2 Australia Processed Meat Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.3 Australia Processed Meat Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Australia Processed Meat Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Australia Processed Meat Market - Competitive Landscape |
10.1 Australia Processed Meat Market Revenue Share, By Companies, 2024 |
10.2 Australia Processed Meat Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |