| Product Code: ETC6190412 | Publication Date: Sep 2024 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Australia`s import trend for rowing machines showed a growth rate of 21.93% compared to the previous year. However, the compound annual growth rate (CAGR) for 2020-2024 was -3.03%, indicating a decline over the period. This shift may be attributed to changing consumer preferences, evolving trade policies, or market recovery efforts.

In Australia, the rowing machines market benefits from rising health consciousness and home fitness trends. Gyms, rehabilitation centers, and individuals are adopting rowing machines for their low-impact, full-body workout capabilities. Technological features like performance tracking and connected fitness integration are in demand.
The Australian Rowing Machines Market is witnessing strong growth fueled by rising health consciousness and the popularity of home fitness equipment. Technological improvements such as digital monitors, adjustable resistance settings, and compact designs appeal to consumers. The integration of connectivity features for virtual training and fitness tracking is another trend. Commercial gyms and rehabilitation centers also contribute to demand, making rowing machines a versatile fitness option.
Challenges for rowing machines include market saturation in the home fitness segment, intensified by strong competition from other cardio equipment. Consumer preferences shift rapidly with fitness trends, requiring continuous product innovation. Moreover, high import costs and tariffs may affect pricing competitiveness.
The Australia rowing machines market is expanding due to rising fitness awareness and the popularity of home gyms. Investment opportunities include developing smart rowing machines equipped with interactive displays, virtual coaching, and connectivity features. Additionally, partnerships with fitness centers and sports organizations for specialized training equipment can boost market penetration and innovation in user experience.
Government policies focused on public health and fitness, including investments in gyms, rehabilitation centers, and home fitness, support the rowing machine market. Tax benefits and grants for fitness-related small businesses and local community programs further encourage procurement of fitness equipment. Guidelines by national sports bodies promote rowing machines as part of athletic training routines.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Rowing Machines Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Rowing Machines Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Rowing Machines Market - Industry Life Cycle |
3.4 Australia Rowing Machines Market - Porter's Five Forces |
3.5 Australia Rowing Machines Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Australia Rowing Machines Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the importance of fitness and health among Australians |
4.2.2 Rising trend of home gyms and personal fitness equipment |
4.2.3 Growing interest in low-impact, full-body workout options like rowing machines |
4.3 Market Restraints |
4.3.1 High initial cost of rowing machines compared to other fitness equipment |
4.3.2 Limited space availability in urban areas for large exercise equipment |
4.3.3 Competition from alternative forms of exercise such as cycling, running, or gym memberships |
5 Australia Rowing Machines Market Trends |
6 Australia Rowing Machines Market, By Types |
6.1 Australia Rowing Machines Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Rowing Machines Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Australia Rowing Machines Market Revenues & Volume, By Air, 2021- 2031F |
6.1.4 Australia Rowing Machines Market Revenues & Volume, By Water, 2021- 2031F |
6.1.5 Australia Rowing Machines Market Revenues & Volume, By Magnetic, 2021- 2031F |
6.1.6 Australia Rowing Machines Market Revenues & Volume, By Hydraulic, 2021- 2031F |
7 Australia Rowing Machines Market Import-Export Trade Statistics |
7.1 Australia Rowing Machines Market Export to Major Countries |
7.2 Australia Rowing Machines Market Imports from Major Countries |
8 Australia Rowing Machines Market Key Performance Indicators |
8.1 Average time spent on rowing machines per user per session |
8.2 Number of new entrants in the rowing machine market in Australia |
8.3 Frequency of maintenance and servicing of rowing machines in fitness centers |
9 Australia Rowing Machines Market - Opportunity Assessment |
9.1 Australia Rowing Machines Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Australia Rowing Machines Market - Competitive Landscape |
10.1 Australia Rowing Machines Market Revenue Share, By Companies, 2024 |
10.2 Australia Rowing Machines Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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