Product Code: ETC10306814 | Publication Date: Apr 2025 | Updated Date: Jun 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Australia sparkling wine market has experienced steady growth in recent years, driven by increasing consumer preference for premium and sparkling wine varieties. Major players in the market include well-established brands such as Yellowglen, Chandon, and Jacob`s Creek. The market is characterized by a diverse range of products, including traditional method sparkling wines, prosecco, and sparkling reds. Australian sparkling wines are renowned for their high quality and distinct flavors, with regions like Tasmania and the Yarra Valley gaining recognition for producing premium sparkling wines. The market is also influenced by changing consumer preferences towards lighter and fruitier sparkling wines, as well as a growing interest in sustainability and organic production methods. Overall, the Australia sparkling wine market presents opportunities for continued growth and innovation.
The Australian sparkling wine market is experiencing a surge in popularity driven by a growing consumer preference for premium and boutique offerings. Prosecco continues to be a favorite among consumers for its approachable taste profile and affordability. However, there is also a rising interest in traditional method sparkling wines, such as Australian sparkling Shiraz and Blanc de Blancs, reflecting a shift towards more diverse and high-quality options. The market is witnessing increased demand for sparkling wines with lower sugar content and organic or biodynamic certifications, catering to health-conscious and environmentally conscious consumers. Producers are innovating with unique blends, limited-edition releases, and packaging designs to stand out in a competitive market landscape and capture the attention of discerning wine drinkers. Overall, the Australian sparkling wine market is dynamic and evolving to meet changing consumer preferences and demands.
The Australia sparkling wine market faces challenges such as intense competition from both domestic and international producers, price sensitivity among consumers, and fluctuating consumer preferences and trends. Additionally, there is growing competition from alternative alcoholic beverages, such as craft beer and cider, which are gaining popularity among Australian consumers. The market also faces challenges related to distribution and logistics, especially in reaching remote and regional areas within the country. Furthermore, the impact of global economic conditions, exchange rates, and changing regulations on exports can also pose challenges for Australian sparkling wine producers looking to expand into international markets. Overall, navigating these challenges requires producers to innovate, differentiate their products, and adapt to changing market dynamics to sustain growth in the competitive Australian sparkling wine market.
The Australia sparkling wine market presents attractive investment opportunities due to the increasing global demand for high-quality sparkling wines. Australian sparkling wines have been gaining recognition for their unique flavor profiles and consistent quality, positioning them as strong contenders in the international market. With a growing trend towards premiumization and consumers seeking more diverse sparkling wine options beyond traditional Champagne, Australian producers have the opportunity to capitalize on this trend. Additionally, the country`s diverse terroir and innovative winemaking techniques offer a competitive advantage in producing a wide range of sparkling wine styles to cater to different consumer preferences. Investing in the Australia sparkling wine market provides the potential for long-term growth and profitability as the industry continues to expand and establish itself as a key player in the global sparkling wine market.
The Australian government does not have specific policies targeting the sparkling wine market; however, the industry is subject to general regulations governing the production, labeling, and marketing of alcoholic beverages. The Australian Grape and Wine Authority Act 2013 regulates the wine sector, ensuring product integrity and quality standards. The Wine Australia Corporation Act 1980 supports research and development within the industry to enhance competitiveness and sustainability. Additionally, the Australian Taxation Office imposes taxes on alcohol sales, including sparkling wine, to generate revenue and discourage excessive consumption. Overall, the government`s focus on industry regulation, quality control, and taxation indirectly influences the Australian sparkling wine market, aligning with broader objectives of promoting responsible alcohol consumption and supporting the wine sector`s growth and reputation.
The future outlook for the Australian sparkling wine market appears to be positive, with growing consumer interest in premium and boutique sparkling wines driving market growth. Factors such as increasing disposable income, changing consumer preferences towards higher quality wines, and a trend towards sparkling wines as a versatile beverage choice for various occasions are likely to contribute to the market expansion. Additionally, the rising popularity of Australian sparkling wines in international markets presents opportunities for further growth and export expansion. Producers focusing on innovative winemaking techniques, sustainable practices, and unique flavor profiles are expected to capture a larger market share and drive the overall growth of the Australian sparkling wine market in the coming years.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Sparkling Wine Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Sparkling Wine Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Sparkling Wine Market - Industry Life Cycle |
3.4 Australia Sparkling Wine Market - Porter's Five Forces |
3.5 Australia Sparkling Wine Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Australia Sparkling Wine Market Revenues & Volume Share, By Wine Category, 2021 & 2031F |
3.7 Australia Sparkling Wine Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
3.8 Australia Sparkling Wine Market Revenues & Volume Share, By End Use, 2021 & 2031F |
3.9 Australia Sparkling Wine Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Australia Sparkling Wine Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Australia Sparkling Wine Market Trends |
6 Australia Sparkling Wine Market, By Types |
6.1 Australia Sparkling Wine Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Sparkling Wine Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Australia Sparkling Wine Market Revenues & Volume, By Champagne, 2021 - 2031F |
6.1.4 Australia Sparkling Wine Market Revenues & Volume, By Prosecco, 2021 - 2031F |
6.1.5 Australia Sparkling Wine Market Revenues & Volume, By Cava, 2021 - 2031F |
6.1.6 Australia Sparkling Wine Market Revenues & Volume, By Sparkling Rose, 2021 - 2031F |
6.1.7 Australia Sparkling Wine Market Revenues & Volume, By Spumante, 2021 - 2031F |
6.2 Australia Sparkling Wine Market, By Wine Category |
6.2.1 Overview and Analysis |
6.2.2 Australia Sparkling Wine Market Revenues & Volume, By Red, 2021 - 2031F |
6.2.3 Australia Sparkling Wine Market Revenues & Volume, By White, 2021 - 2031F |
6.2.4 Australia Sparkling Wine Market Revenues & Volume, By Rose, 2021 - 2031F |
6.2.5 Australia Sparkling Wine Market Revenues & Volume, By Sparkling Red, 2021 - 2031F |
6.3 Australia Sparkling Wine Market, By Packaging |
6.3.1 Overview and Analysis |
6.3.2 Australia Sparkling Wine Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.3.3 Australia Sparkling Wine Market Revenues & Volume, By Cans, 2021 - 2031F |
6.3.4 Australia Sparkling Wine Market Revenues & Volume, By Glass Bottles, 2021 - 2031F |
6.3.5 Australia Sparkling Wine Market Revenues & Volume, By Tetra Paks, 2021 - 2031F |
6.3.6 Australia Sparkling Wine Market Revenues & Volume, By PET Bottles, 2021 - 2031F |
6.4 Australia Sparkling Wine Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 Australia Sparkling Wine Market Revenues & Volume, By Celebrations, 2021 - 2031F |
6.4.3 Australia Sparkling Wine Market Revenues & Volume, By Parties, 2021 - 2031F |
6.4.4 Australia Sparkling Wine Market Revenues & Volume, By Weddings, 2021 - 2031F |
6.4.5 Australia Sparkling Wine Market Revenues & Volume, By Corporate Events, 2021 - 2031F |
6.4.6 Australia Sparkling Wine Market Revenues & Volume, By Casual Dining, 2021 - 2031F |
6.5 Australia Sparkling Wine Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Australia Sparkling Wine Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.5.3 Australia Sparkling Wine Market Revenues & Volume, By Online Stores, 2021 - 2031F |
6.5.4 Australia Sparkling Wine Market Revenues & Volume, By Retailers, 2021 - 2031F |
6.5.5 Australia Sparkling Wine Market Revenues & Volume, By Restaurants, 2021 - 2031F |
6.5.6 Australia Sparkling Wine Market Revenues & Volume, By Wholesale, 2021 - 2031F |
7 Australia Sparkling Wine Market Import-Export Trade Statistics |
7.1 Australia Sparkling Wine Market Export to Major Countries |
7.2 Australia Sparkling Wine Market Imports from Major Countries |
8 Australia Sparkling Wine Market Key Performance Indicators |
9 Australia Sparkling Wine Market - Opportunity Assessment |
9.1 Australia Sparkling Wine Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Australia Sparkling Wine Market Opportunity Assessment, By Wine Category, 2021 & 2031F |
9.3 Australia Sparkling Wine Market Opportunity Assessment, By Packaging, 2021 & 2031F |
9.4 Australia Sparkling Wine Market Opportunity Assessment, By End Use, 2021 & 2031F |
9.5 Australia Sparkling Wine Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Australia Sparkling Wine Market - Competitive Landscape |
10.1 Australia Sparkling Wine Market Revenue Share, By Companies, 2024 |
10.2 Australia Sparkling Wine Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |