| Product Code: ETC014395 | Publication Date: Oct 2020 | Updated Date: Jan 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In the Australia sports apparel market, the import trend showed a growth rate of 5.02% from 2023 to 2024, with a compound annual growth rate (CAGR) of 17.92% from 2020 to 2024. This robust import momentum can be attributed to the increasing demand for international sports brands and the market`s stability despite global trade challenges.

The sports apparel market in Australia is witnessing robust growth, driven by factors such as increasing health consciousness, rising participation in sports and fitness activities, and growing fashion trends favoring athleisure wear. Consumers are increasingly demanding sportswear that offers comfort, performance, and style, thereby driving innovation and product diversification in the market. Key players are focusing on sustainable manufacturing practices and the use of eco-friendly materials to meet the growing demand for environmentally conscious products. Furthermore, collaborations with athletes and celebrities for brand endorsements and product promotion are playing a crucial role in market expansion.
The Australia sports apparel market is driven by factors such as the growing trend of athleisure wear, increasing health and fitness consciousness, and the rising popularity of sports-inspired fashion. Sports apparel includes a wide range of clothing items designed for various sports activities, fitness workouts, and casual wear. With the rise of fitness culture and the emphasis on active lifestyles, there has been a surge in demand for performance-oriented sports apparel that offers comfort, functionality, and style. The market is characterized by the presence of established sportswear brands, as well as emerging players offering innovative designs, sustainable materials, and personalized customization options to cater to diverse consumer preferences.
The sports apparel market in Australia faces challenges such as changing fashion trends, which necessitate continuous product innovation and marketing efforts. Moreover, economic fluctuations and consumer preferences for athleisure wear over traditional sports apparel present challenges for market players. Additionally, sustainability concerns regarding the environmental impact of textile production require industry-wide efforts towards adopting eco-friendly practices.
The Australia government may implement policies to promote domestic manufacturing and fair trade practices within the sports apparel market. Regulations could include standards for labor conditions, environmental sustainability, and product labeling. Supportive measures may also target small businesses and local industry development.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Sports Apparel Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Sports Apparel Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Sports Apparel Market - Industry Life Cycle |
3.4 Australia Sports Apparel Market - Porter's Five Forces |
3.5 Australia Sports Apparel Market Revenues & Volume Share, By End-users, 2021 & 2031F |
3.6 Australia Sports Apparel Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Australia Sports Apparel Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing health and fitness consciousness among Australians |
4.2.2 Increasing participation in sports and recreational activities |
4.2.3 Rise in athleisure trend, blurring lines between sportswear and casual wear |
4.3 Market Restraints |
4.3.1 High competition from global sports apparel brands |
4.3.2 Economic uncertainty impacting consumer spending on non-essential items |
5 Australia Sports Apparel Market Trends |
6 Australia Sports Apparel Market, By Types |
6.1 Australia Sports Apparel Market, By End-users |
6.1.1 Overview and Analysis |
6.1.2 Australia Sports Apparel Market Revenues & Volume, By End-users, 2021-2031F |
6.1.3 Australia Sports Apparel Market Revenues & Volume, By Children, 2021-2031F |
6.1.4 Australia Sports Apparel Market Revenues & Volume, By Men, 2021-2031F |
6.1.5 Australia Sports Apparel Market Revenues & Volume, By Women, 2021-2031F |
6.2 Australia Sports Apparel Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Australia Sports Apparel Market Revenues & Volume, By E-commerce, 2021-2031F |
6.2.3 Australia Sports Apparel Market Revenues & Volume, By Supermarket/Hypermarket, 2021-2031F |
6.2.4 Australia Sports Apparel Market Revenues & Volume, By Brand Outlets, 2021-2031F |
6.2.5 Australia Sports Apparel Market Revenues & Volume, By Discount Stores, 2021-2031F |
7 Australia Sports Apparel Market Import-Export Trade Statistics |
7.1 Australia Sports Apparel Market Export to Major Countries |
7.2 Australia Sports Apparel Market Imports from Major Countries |
8 Australia Sports Apparel Market Key Performance Indicators |
8.1 Percentage increase in online sales of sports apparel in Australia |
8.2 Growth in the number of sports events and tournaments in the country |
8.3 Adoption rate of sustainable and eco-friendly materials in sports apparel manufacturing |
9 Australia Sports Apparel Market - Opportunity Assessment |
9.1 Australia Sports Apparel Market Opportunity Assessment, By End-users, 2021 & 2031F |
9.2 Australia Sports Apparel Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Australia Sports Apparel Market - Competitive Landscape |
10.1 Australia Sports Apparel Market Revenue Share, By Companies, 2024 |
10.2 Australia Sports Apparel Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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