| Product Code: ETC214067 | Publication Date: May 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
Australia`s import trend in the swimwear and beachwear market showed a notable growth rate of 10.2% from 2023 to 2024, with a compound annual growth rate (CAGR) of 10.67% for the period of 2020-2024. This uptrend can be attributed to the increasing demand for high-quality, fashionable swimwear products, reflecting a shift in consumer preferences towards more premium offerings in the market.
The Australia swimwear and beachwear market enjoy a robust demand owing to the country`s extensive coastline and beach-centric lifestyle. With a thriving fashion industry, Australia consumers are inclined towards trendy designs and high-quality materials in swimwear. Additionally, the growing popularity of water sports and recreational activities further fuels the demand for innovative swimwear products.
The Australia swimwear and beachwear market is primarily driven by factors such as changing fashion trends, increasing consumer awareness regarding health and fitness, and the growing popularity of beach tourism. With Australias embracing an active lifestyle, there is a rising demand for swimwear that not only offers style but also functionality and durability. Furthermore, the influence of social media and celebrity endorsements plays a significant role in shaping consumer preferences in this market segment. Additionally, the rise of online retail platforms has made it easier for consumers to access a wide range of swimwear options, thereby driving market growth.
Despite the increasing popularity of beach culture and outdoor activities in Australia, the swimwear and beachwear market faces challenges in terms of sustainability and ethical sourcing of materials. Consumers are becoming more conscious of the environmental impact of fashion, leading to demands for eco-friendly swimwear options, which poses challenges for traditional manufacturers.
The Australia government has implemented policies to ensure the safety and quality standards of swimwear and beachwear products. These policies often involve regulations related to fabric composition, labeling requirements, and sun protection measures to safeguard consumers` health and promote responsible manufacturing practices.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Swimwear and Beachwear Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Swimwear and Beachwear Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Swimwear and Beachwear Market - Industry Life Cycle |
3.4 Australia Swimwear and Beachwear Market - Porter's Five Forces |
3.5 Australia Swimwear and Beachwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Australia Swimwear and Beachwear Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Australia Swimwear and Beachwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing popularity of beach holidays and leisure activities in Australia |
4.2.2 Growing awareness about sun protection leading to higher demand for UV-protective swimwear |
4.2.3 Rising disposable income and consumer spending on fashion and lifestyle products |
4.3 Market Restraints |
4.3.1 Seasonal nature of the swimwear market leading to fluctuating demand |
4.3.2 Intense competition among domestic and international swimwear brands |
4.3.3 Uncertainty in economic conditions affecting consumer purchasing power |
5 Australia Swimwear and Beachwear Market Trends |
6 Australia Swimwear and Beachwear Market, By Types |
6.1 Australia Swimwear and Beachwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Australia Swimwear and Beachwear Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Australia Swimwear and Beachwear Market Revenues & Volume, By One-Piece Type, 2021-2031F |
6.1.4 Australia Swimwear and Beachwear Market Revenues & Volume, By Split Type, 2021-2031F |
6.2 Australia Swimwear and Beachwear Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Australia Swimwear and Beachwear Market Revenues & Volume, By Men, 2021-2031F |
6.2.3 Australia Swimwear and Beachwear Market Revenues & Volume, By Women, 2021-2031F |
7 Australia Swimwear and Beachwear Market Import-Export Trade Statistics |
7.1 Australia Swimwear and Beachwear Market Export to Major Countries |
7.2 Australia Swimwear and Beachwear Market Imports from Major Countries |
8 Australia Swimwear and Beachwear Market Key Performance Indicators |
8.1 Average selling price of swimwear and beachwear products |
8.2 Number of online searches for swimwear and beachwear trends |
8.3 Percentage of repeat customers for swimwear brands |
8.4 Social media engagement and influencer collaborations for swimwear brands |
8.5 Growth in the number of beach events and festivals in Australia |
9 Australia Swimwear and Beachwear Market - Opportunity Assessment |
9.1 Australia Swimwear and Beachwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Australia Swimwear and Beachwear Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Australia Swimwear and Beachwear Market - Competitive Landscape |
10.1 Australia Swimwear and Beachwear Market Revenue Share, By Companies, 2024 |
10.2 Australia Swimwear and Beachwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |