Australia Television Market (2025-2031) | Share, Analysis, Revenue, Outlook, Value, Growth, Trends, Industry, Size, Forecast & Companies

Australia Television Market Highlights

Topics Covered in the Australia Television Market Report

The Australia Television market report thoroughly covers the market by resolution and by type. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Australia Television Market Size & Analysis

In 2025, the Australia Television market is valued at approximately $ 4.7 billion, with a projected compound annual growth rate (CAGR) of 5.2% over the next five years. Additionally, by 2031, the market is expected to reach around $ 6.3 billion. The electronics sector holds significant position in the overall market.

Australia Television Market Synopsis

The Australia television market is experiencing steady growth, driven by increasing demand for high-definition (HD) and smart TVs, as well as the rise of streaming platforms. Consumers are increasingly preferring larger screen sizes, 4K and OLED technologies, along with internet-connected TVs offering access to online content. The market is also seeing growth in the sales of smart TVs, fueled by the adoption of platforms like Netflix, Disney+, and local services such as Stan and Foxtel. As Australian households continue to embrace advanced technologies, the market is expected to grow further, with key players focusing on innovation and enhancing consumer experiences through features like voice assistants, improved image quality, and integration with home automation systems.

According to 6Wresearch, Australia Television market size is projected to grow at a CAGR of 5.2% during 2025-2031. The growth of the Australia television market is primarily driven by increasing consumer demand for advanced technologies such as smart TVs, 4K resolution, OLED displays, and integration with streaming platforms. The shift from traditional cable TV to internet-based content services, including Netflix, Disney+, and local providers like Stan and Foxtel, is fueling the adoption of internet-connected televisions. Additionally, growing interest in home entertainment experiences, including larger screen sizes and improved image quality, is further propelling market growth.

However, the market also faces challenges, such as the saturation of the TV replacement cycle, with many consumers holding onto their televisions longer due to high-quality existing models. Furthermore, the intense price competition between local and international brands can impact profit margins for manufacturers. Additionally, economic factors, such as inflation and changing consumer spending patterns, could slow down discretionary spending on premium TV models.

Australia Television Market Trends

• Shift to Smart TVs - Growing adoption of internet-connected TVs for seamless integration with streaming platforms like Netflix, Disney+, and YouTube.
• Rising Demand for Larger Screens - Increased preference for TVs with screen sizes 55 inches and above, driven by enhanced home viewing experiences.
• Advancements in Display Technology - Strong consumer interest in 4K, 8K, OLED, and QLED technologies for superior picture quality and vibrant visuals.
• Integration of AI and Voice Control - Enhanced functionality through AI-powered features like picture optimization and compatibility with voice assistants such as Alexa and Google Assistant.
• Focus on Energy Efficiency - Manufacturers prioritizing energy-efficient models in response to consumer demand for eco-friendly products.
• Local Streaming Growth - Expansion of Australian-specific streaming platforms, such as Stan and Foxtel, boosting the adoption of smart televisions.

Investment Opportunities in the Australia Television Market

• Smart TV Expansion - Investment in the production and distribution of smart TVs to cater to the growing demand for internet-connected devices.
• 4K and 8K Display Technology - Opportunities in manufacturing and marketing advanced resolution TVs as consumer preferences shift toward superior visual quality.
• OLED and QLED Development - Focus on premium display technologies to capture the high-end market segment.
• Streaming Integration Partnerships - Collaborations with streaming service providers for exclusive apps or pre-installed platforms to enhance product appeal.
• Localized Manufacturing and Assembly - Establishing local production units to reduce costs and meet region-specific consumer needs.
• Retail and E-commerce Growth - Expanding distribution networks through online platforms and retail outlets to tap into diverse customer bases.

Key Players in the Australia Television Market

Key companies in the Australia television market include global giants such as Samsung Electronics, LG Electronics, and Sony Corporation, which dominate with their innovative offerings in smart TVs, 4K, OLED, and QLED technologies. Hisense and TCL are gaining traction in the mid-range segment, offering feature-rich televisions at competitive prices. Panasonic and Philips also maintain a presence, catering to niche markets with unique features and energy-efficient models. Additionally, local players and retailers like Kogan and JB Hi-Fi are leveraging private-label brands and exclusive deals to capture budget-conscious consumers.

Additionally, some of these players hold majority of the Australia Television market share. Moreover, these companies are focusing on advanced technology integration, partnerships with streaming services, and localized marketing strategies to strengthen their foothold in the Australian market.

Government Regulations in the Australia Television Market

Government regulations in the Australian television market primarily focus on energy efficiency, product safety, and consumer protection. The Energy Rating Label Program, governed by the Greenhouse and Energy Minimum Standards (GEMS) Act 2012, mandates that televisions meet minimum energy performance standards (MEPS) and display energy efficiency labels. This aims to reduce electricity consumption and carbon emissions. Additionally, the Australian Communications and Media Authority (ACMA) enforces compliance with electromagnetic compatibility (EMC) standards to prevent interference with other devices. Further, these initiatives have further boosted the Australia Television market revenues. Furthermore, consumer protection laws, such as those under the Australian Consumer Law (ACL), ensure warranties, refunds, and clear product information for buyers. These regulations promote sustainable practices, market fairness, and safety in the television sector.

Future Insights of the Australia Television Market

The future of the Australia television market is poised for growth, driven by the increasing penetration of smart TVs and advancements in display technologies such as 8K resolution, OLED, and QLED screens. The integration of artificial intelligence, voice control, and IoT capabilities will continue to redefine home entertainment, with TVs becoming central hubs for smart homes. The growing popularity of streaming services, coupled with consumer demand for larger screen sizes and immersive experiences, will further propel the market. Sustainability trends, including energy-efficient models and eco-friendly manufacturing practices, are expected to gain prominence. As competition intensifies, companies are likely to focus on localized production, innovative features, and competitive pricing to capture evolving consumer preferences.

OLED TVs Category to Dominate the Market - By Resolution

According to Ravi Bhandari, Research Head, 6Wresearch, the OLED TV category in Australia is experiencing robust growth, driven by increasing consumer demand for premium viewing experiences. With superior image quality, deep contrast, and vibrant colors, OLED technology is becoming a preferred choice for high-end buyers. The growing availability of larger screen sizes and falling production costs are making OLED TVs more accessible. Additionally, innovations such as flexible and ultra-thin designs, along with enhanced gaming features like high refresh rates and low latency, are further boosting their appeal. As consumers shift towards advanced home entertainment solutions, the OLED TV market is expected to expand at a strong CAGR, capturing a significant share of the premium segment in the coming years.

3D TVs to Dominate the Market – By Type

The growth of 3D TVs in Australia has slowed significantly in recent years, as consumer interest shifted toward other advanced technologies like 4K, OLED, and smart TVs. While 3D TVs initially attracted attention for offering immersive viewing experiences, the need for specialized glasses, limited 3D content, and higher costs hindered widespread adoption. With the advent of alternative technologies that provide superior image quality and convenience, demand for 3D TVs has largely declined. However, niche markets, including gaming enthusiasts and cinema-focused users, still show some interest. Future growth in this category will depend on advancements like glasses-free 3D technology and the development of richer 3D content libraries.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year - 2024.
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Australia Television Market Overview
• Australia Television Market Outlook
• Market Size of Australia Television Market, 2024
• Forecast of Australia Television Market, 2031
• Historical Data and Forecast of Australia Television Revenues & Volume for the Period 2021-2031
• Australia Television Market - Trend Evolution
• Australia Television Market - Drivers and Challenges
• Australia Television Market - Price Trends
• Australia Television Market - Porter's Five Forces
• Australia Television Industry Life Cycle
• Historical Data and Forecast of Australia Television Market Revenues & Volume, By Resolution for the Period 2021-2031
• Historical Data and Forecast of Australia Television Market Revenues & Volume, By LCD TVs for the Period 2021-2031
• Historical Data and Forecast of Australia Television Market Revenues & Volume, By OLED TVs for the Period 2021-2031
• Historical Data and Forecast of Australia Television Market Revenues & Volume, By Types for the Period 2021-2031
• Historical Data and Forecast of Australia Television Market Revenues & Volume, By 2D TVs for the Period 2021-2031
• Historical Data and Forecast of Australia Television Market Revenues & Volume, By 3D TVs for the Period 2021-2031
• Australia Television Market - Import Export Trade Statistics
• Market Opportunity Assessment, By Resolution
• Market Opportunity Assessment, By Types
• Australia Television Market - Top Companies Market Share
• Australia Television Market - Competitive Benchmarking, By Technical and Operational Parameters
• Australia Television Market - Company Profiles
• Australia Television Market - Key Strategic Recommendations

Markets Covered

The Australia Television market report provides a detailed analysis of the following market segments -

By Resolution

• LCD TVs
• OLED TVs

By Type

• 2D TVs
• 3D TVs