Product Code: ETC4409676 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The video on demand (VOD) market in Australia is thriving, driven by the growing consumer preference for on-demand streaming services over traditional linear television. With the proliferation of subscription-based VOD platforms and the availability of high-quality content across diverse genres, consumers are increasingly embracing VOD services for their convenience, flexibility, and extensive content libraries, reshaping the entertainment landscape in Australia.
The video on demand (VOD) market in Australia is driven by factors such as the growing consumer preference for on-demand streaming services over traditional linear TV, the proliferation of high-speed internet and mobile connectivity, and the availability of diverse content libraries from global and local providers. VOD platforms offer convenience, flexibility, and a wide range of content choices, catering to changing viewing habits and preferences
Challenges in the video on demand market include competition from streaming platforms, ensuring a robust infrastructure to handle high volumes of streaming traffic, and addressing concerns regarding content piracy and digital rights management.
Regulatory frameworks in Australia govern the operation of video on demand (VOD) platforms, ensuring consumer protection, content diversity, and market competition. Government policies address issues such as content classification, age restrictions, and digital rights management to foster a vibrant VOD ecosystem that meets the needs of diverse audiences while upholding industry standards and legal requirements.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Video on Demand (VoD) Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Video on Demand (VoD) Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Video on Demand (VoD) Market - Industry Life Cycle |
3.4 Australia Video on Demand (VoD) Market - Porter's Five Forces |
3.5 Australia Video on Demand (VoD) Market Revenues & Volume Share, By Solution , 2021 & 2031F |
3.6 Australia Video on Demand (VoD) Market Revenues & Volume Share, By Monetization Model , 2021 & 2031F |
3.7 Australia Video on Demand (VoD) Market Revenues & Volume Share, By Industry Vertical Media, 2021 & 2031F |
4 Australia Video on Demand (VoD) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and access to high-speed internet services in Australia |
4.2.2 Growing demand for on-demand video content due to changing consumer preferences and behaviors |
4.2.3 Expansion of content offerings by VOD platforms to include original and exclusive content |
4.3 Market Restraints |
4.3.1 Competition from traditional TV broadcasters and cable/satellite providers |
4.3.2 Challenges related to content licensing and distribution agreements |
4.3.3 Concerns over data privacy and security impacting consumer trust in VOD platforms |
5 Australia Video on Demand (VoD) Market Trends |
6 Australia Video on Demand (VoD) Market, By Types |
6.1 Australia Video on Demand (VoD) Market, By Solution |
6.1.1 Overview and Analysis |
6.1.2 Australia Video on Demand (VoD) Market Revenues & Volume, By Solution , 2021-2031F |
6.1.3 Australia Video on Demand (VoD) Market Revenues & Volume, By Component, 2021-2031F |
6.1.4 Australia Video on Demand (VoD) Market Revenues & Volume, By Pay-TV, 2021-2031F |
6.1.5 Australia Video on Demand (VoD) Market Revenues & Volume, By IPTV, 2021-2031F |
6.1.6 Australia Video on Demand (VoD) Market Revenues & Volume, By Over-the-Top (OTT) Services, 2021-2031F |
6.1.7 Australia Video on Demand (VoD) Market Revenues & Volume, By Services, 2021-2031F |
6.2 Australia Video on Demand (VoD) Market, By Monetization Model |
6.2.1 Overview and Analysis |
6.2.2 Australia Video on Demand (VoD) Market Revenues & Volume, By Subscription-based, 2021-2031F |
6.2.3 Australia Video on Demand (VoD) Market Revenues & Volume, By Advertising-based, 2021-2031F |
6.2.4 Australia Video on Demand (VoD) Market Revenues & Volume, By Transaction-based, 2021-2031F |
6.2.5 Australia Video on Demand (VoD) Market Revenues & Volume, By Others, 2021-2031F |
6.3 Australia Video on Demand (VoD) Market, By Industry Vertical Media |
6.3.1 Overview and Analysis |
6.3.2 Australia Video on Demand (VoD) Market Revenues & Volume, By Media, Entertainment, and Gaming, 2021-2031F |
6.3.3 Australia Video on Demand (VoD) Market Revenues & Volume, By Travel and Hospitality, 2021-2031F |
6.3.4 Australia Video on Demand (VoD) Market Revenues & Volume, By Education, 2021-2031F |
6.3.5 Australia Video on Demand (VoD) Market Revenues & Volume, By Others, 2021-2031F |
7 Australia Video on Demand (VoD) Market Import-Export Trade Statistics |
7.1 Australia Video on Demand (VoD) Market Export to Major Countries |
7.2 Australia Video on Demand (VoD) Market Imports from Major Countries |
8 Australia Video on Demand (VoD) Market Key Performance Indicators |
8.1 Average viewing time per user on VOD platforms |
8.2 Subscriber retention rate for VOD services |
8.3 Percentage growth in the number of unique titles available on VOD platforms |
8.4 Average revenue per user (ARPU) for VOD services |
8.5 Customer satisfaction scores for VOD platforms |
9 Australia Video on Demand (VoD) Market - Opportunity Assessment |
9.1 Australia Video on Demand (VoD) Market Opportunity Assessment, By Solution , 2021 & 2031F |
9.2 Australia Video on Demand (VoD) Market Opportunity Assessment, By Monetization Model , 2021 & 2031F |
9.3 Australia Video on Demand (VoD) Market Opportunity Assessment, By Industry Vertical Media, 2021 & 2031F |
10 Australia Video on Demand (VoD) Market - Competitive Landscape |
10.1 Australia Video on Demand (VoD) Market Revenue Share, By Companies, 2024 |
10.2 Australia Video on Demand (VoD) Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |