Australia Video on Demand (VoD) Market (2025-2031) Outlook | Value, Size, Industry, Forecast, Growth, Revenue, Share, Companies, Analysis & Trends

Market Forecast By Solution (Component, Pay-TV, IPTV, Over-the-Top (OTT) Services, Services), By Monetization Model (Subscription-based, Advertising-based, Transaction-based, Others), By Industry Vertical Media (Media, Entertainment, and Gaming, Travel and Hospitality, Education, Others) And Competitive Landscape
Product Code: ETC4409676 Publication Date: Jul 2023 Updated Date: Aug 2025 Product Type: Report
Publisher: 6Wresearch Author: Shubham Padhi No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Australia Video On Demand Vod Market Overview

The video on demand (VOD) market in Australia is thriving, driven by the growing consumer preference for on-demand streaming services over traditional linear television. With the proliferation of subscription-based VOD platforms and the availability of high-quality content across diverse genres, consumers are increasingly embracing VOD services for their convenience, flexibility, and extensive content libraries, reshaping the entertainment landscape in Australia.

Drivers of the market

The video on demand (VOD) market in Australia is driven by factors such as the growing consumer preference for on-demand streaming services over traditional linear TV, the proliferation of high-speed internet and mobile connectivity, and the availability of diverse content libraries from global and local providers. VOD platforms offer convenience, flexibility, and a wide range of content choices, catering to changing viewing habits and preferences

Challenges of the market

Challenges in the video on demand market include competition from streaming platforms, ensuring a robust infrastructure to handle high volumes of streaming traffic, and addressing concerns regarding content piracy and digital rights management.

Government Policy of the market

Regulatory frameworks in Australia govern the operation of video on demand (VOD) platforms, ensuring consumer protection, content diversity, and market competition. Government policies address issues such as content classification, age restrictions, and digital rights management to foster a vibrant VOD ecosystem that meets the needs of diverse audiences while upholding industry standards and legal requirements.

Key Highlights of the Report:

  • Australia Video on Demand (VoD) Market Outlook
  • Market Size of Australia Video on Demand (VoD) Market, 2024
  • Forecast of Australia Video on Demand (VoD) Market, 2031
  • Historical Data and Forecast of Australia Video on Demand (VoD) Revenues & Volume for the Period 2021-2031
  • Australia Video on Demand (VoD) Market Trend Evolution
  • Australia Video on Demand (VoD) Market Drivers and Challenges
  • Australia Video on Demand (VoD) Price Trends
  • Australia Video on Demand (VoD) Porter's Five Forces
  • Australia Video on Demand (VoD) Industry Life Cycle
  • Historical Data and Forecast of Australia Video on Demand (VoD) Market Revenues & Volume By Solution for the Period 2021-2031
  • Historical Data and Forecast of Australia Video on Demand (VoD) Market Revenues & Volume By Component for the Period 2021-2031
  • Historical Data and Forecast of Australia Video on Demand (VoD) Market Revenues & Volume By Pay-TV for the Period 2021-2031
  • Historical Data and Forecast of Australia Video on Demand (VoD) Market Revenues & Volume By IPTV for the Period 2021-2031
  • Historical Data and Forecast of Australia Video on Demand (VoD) Market Revenues & Volume By Over-the-Top (OTT) Services for the Period 2021-2031
  • Historical Data and Forecast of Australia Video on Demand (VoD) Market Revenues & Volume By Services for the Period 2021-2031
  • Historical Data and Forecast of Australia Video on Demand (VoD) Market Revenues & Volume By Monetization Model for the Period 2021-2031
  • Historical Data and Forecast of Australia Video on Demand (VoD) Market Revenues & Volume By Subscription-based for the Period 2021-2031
  • Historical Data and Forecast of Australia Video on Demand (VoD) Market Revenues & Volume By Advertising-based for the Period 2021-2031
  • Historical Data and Forecast of Australia Video on Demand (VoD) Market Revenues & Volume By Transaction-based for the Period 2021-2031
  • Historical Data and Forecast of Australia Video on Demand (VoD) Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Australia Video on Demand (VoD) Market Revenues & Volume By Industry Vertical Media for the Period 2021-2031
  • Historical Data and Forecast of Australia Video on Demand (VoD) Market Revenues & Volume By Media, Entertainment, and Gaming for the Period 2021-2031
  • Historical Data and Forecast of Australia Video on Demand (VoD) Market Revenues & Volume By Travel and Hospitality for the Period 2021-2031
  • Historical Data and Forecast of Australia Video on Demand (VoD) Market Revenues & Volume By Education for the Period 2021-2031
  • Historical Data and Forecast of Australia Video on Demand (VoD) Market Revenues & Volume By Others for the Period 2021-2031
  • Australia Video on Demand (VoD) Import Export Trade Statistics
  • Market Opportunity Assessment By Solution
  • Market Opportunity Assessment By Monetization Model
  • Market Opportunity Assessment By Industry Vertical Media
  • Australia Video on Demand (VoD) Top Companies Market Share
  • Australia Video on Demand (VoD) Competitive Benchmarking By Technical and Operational Parameters
  • Australia Video on Demand (VoD) Company Profiles
  • Australia Video on Demand (VoD) Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Australia Video on Demand (VoD) Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Australia Video on Demand (VoD) Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Australia Video on Demand (VoD) Market Overview

3.1 Australia Country Macro Economic Indicators

3.2 Australia Video on Demand (VoD) Market Revenues & Volume, 2021 & 2031F

3.3 Australia Video on Demand (VoD) Market - Industry Life Cycle

3.4 Australia Video on Demand (VoD) Market - Porter's Five Forces

3.5 Australia Video on Demand (VoD) Market Revenues & Volume Share, By Solution , 2021 & 2031F

3.6 Australia Video on Demand (VoD) Market Revenues & Volume Share, By Monetization Model , 2021 & 2031F

3.7 Australia Video on Demand (VoD) Market Revenues & Volume Share, By Industry Vertical Media, 2021 & 2031F

4 Australia Video on Demand (VoD) Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing internet penetration and access to high-speed internet services in Australia

4.2.2 Growing demand for on-demand video content due to changing consumer preferences and behaviors

4.2.3 Expansion of content offerings by VOD platforms to include original and exclusive content

4.3 Market Restraints

4.3.1 Competition from traditional TV broadcasters and cable/satellite providers

4.3.2 Challenges related to content licensing and distribution agreements

4.3.3 Concerns over data privacy and security impacting consumer trust in VOD platforms

5 Australia Video on Demand (VoD) Market Trends

6 Australia Video on Demand (VoD) Market, By Types

6.1 Australia Video on Demand (VoD) Market, By Solution

6.1.1 Overview and Analysis

6.1.2 Australia Video on Demand (VoD) Market Revenues & Volume, By Solution , 2021-2031F

6.1.3 Australia Video on Demand (VoD) Market Revenues & Volume, By Component, 2021-2031F

6.1.4 Australia Video on Demand (VoD) Market Revenues & Volume, By Pay-TV, 2021-2031F

6.1.5 Australia Video on Demand (VoD) Market Revenues & Volume, By IPTV, 2021-2031F

6.1.6 Australia Video on Demand (VoD) Market Revenues & Volume, By Over-the-Top (OTT) Services, 2021-2031F

6.1.7 Australia Video on Demand (VoD) Market Revenues & Volume, By Services, 2021-2031F

6.2 Australia Video on Demand (VoD) Market, By Monetization Model

6.2.1 Overview and Analysis

6.2.2 Australia Video on Demand (VoD) Market Revenues & Volume, By Subscription-based, 2021-2031F

6.2.3 Australia Video on Demand (VoD) Market Revenues & Volume, By Advertising-based, 2021-2031F

6.2.4 Australia Video on Demand (VoD) Market Revenues & Volume, By Transaction-based, 2021-2031F

6.2.5 Australia Video on Demand (VoD) Market Revenues & Volume, By Others, 2021-2031F

6.3 Australia Video on Demand (VoD) Market, By Industry Vertical Media

6.3.1 Overview and Analysis

6.3.2 Australia Video on Demand (VoD) Market Revenues & Volume, By Media, Entertainment, and Gaming, 2021-2031F

6.3.3 Australia Video on Demand (VoD) Market Revenues & Volume, By Travel and Hospitality, 2021-2031F

6.3.4 Australia Video on Demand (VoD) Market Revenues & Volume, By Education, 2021-2031F

6.3.5 Australia Video on Demand (VoD) Market Revenues & Volume, By Others, 2021-2031F

7 Australia Video on Demand (VoD) Market Import-Export Trade Statistics

7.1 Australia Video on Demand (VoD) Market Export to Major Countries

7.2 Australia Video on Demand (VoD) Market Imports from Major Countries

8 Australia Video on Demand (VoD) Market Key Performance Indicators

8.1 Average viewing time per user on VOD platforms

8.2 Subscriber retention rate for VOD services

8.3 Percentage growth in the number of unique titles available on VOD platforms

8.4 Average revenue per user (ARPU) for VOD services

8.5 Customer satisfaction scores for VOD platforms

9 Australia Video on Demand (VoD) Market - Opportunity Assessment

9.1 Australia Video on Demand (VoD) Market Opportunity Assessment, By Solution , 2021 & 2031F

9.2 Australia Video on Demand (VoD) Market Opportunity Assessment, By Monetization Model , 2021 & 2031F

9.3 Australia Video on Demand (VoD) Market Opportunity Assessment, By Industry Vertical Media, 2021 & 2031F

10 Australia Video on Demand (VoD) Market - Competitive Landscape

10.1 Australia Video on Demand (VoD) Market Revenue Share, By Companies, 2024

10.2 Australia Video on Demand (VoD) Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Pricing
  • Single User License
    $ 1,995
  • Department License
    $ 2,400
  • Site License
    $ 3,120
  • Global License
    $ 3,795
6Wresearch Support

Any Query

Call: +91-11-4302-4305
Email us: sales@6wresearch.com
Any Query? Click Here

Related Reports

Industry Events and Analyst Meet

Our Clients

Airtel
Canon
Contec
HoneyWell
Kriloskar
Pwc Logo
Samsung
Tata Teleservices

Whitepaper

Read All