| Product Code: ETC351635 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Australia Vitamin B12 Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 0.00% in 2027, following an initial rate of 0.00%, before easing to 0.00% at the end of the period.

Australia vitamin B12 market is experiencing continuous growth attributed to the increasing adoption of B12 supplements and fortified food products among health-conscious consumers. The growing prevalence of vitamin B12 deficiency and the rising aging population are driving market demand for B12-fortified foods and dietary supplements in the country.
The Australia vitamin B12 market is witnessing growth fueled by increasing adoption of vegan and vegetarian diets, rising awareness about vitamin B12 deficiency, and growing demand for fortified foods and dietary supplements. Vitamin B12, also known as cobalamin, plays a vital role in red blood cell production, neurological function, and DNA synthesis. As consumers seek to maintain optimal health and address nutritional deficiencies, there is a growing demand for vitamin B12 supplements and fortified foods, driving market expansion.
The Australia vitamin B12 market encounters challenges concerning bioavailability, fortification, and consumer awareness. Ensuring adequate bioavailability of vitamin B12 supplements and fortified foods poses challenges due to variations in absorption rates and individual differences in metabolism. Moreover, addressing the growing demand for vitamin B12 fortification in plant-based and vegan products presents challenges in finding effective and sustainable sources of the vitamin. Additionally, raising consumer awareness about the importance of vitamin B12 for overall health and addressing misconceptions or misinformation about sources and benefits pose challenges for market stakeholders in the Australia vitamin B12 market.
In Australia, the vitamin B12 market is subject to regulations aimed at ensuring the safety and efficacy of dietary supplements and fortified foods containing this essential nutrient. The TGA oversees the registration and labeling of vitamin B12 products, setting maximum permitted levels and quality standards. Government health promotion campaigns and dietary guidelines advocate for adequate intake of vitamin B12 to prevent deficiencies and support overall health and well-being.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Vitamin B12 Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Vitamin B12 Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Vitamin B12 Market - Industry Life Cycle |
3.4 Australia Vitamin B12 Market - Porter's Five Forces |
3.5 Australia Vitamin B12 Market Revenues & Volume Share, By Dosage Form, 2021 & 2031F |
3.6 Australia Vitamin B12 Market Revenues & Volume Share, By Route of Administration, 2021 & 2031F |
3.7 Australia Vitamin B12 Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Australia Vitamin B12 Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the importance of vitamin B12 for overall health and well-being |
4.2.2 Growing adoption of vegan and vegetarian diets leading to higher demand for vitamin B12 supplements |
4.2.3 Rising prevalence of vitamin B12 deficiency due to factors such as poor dietary habits and certain health conditions |
4.3 Market Restraints |
4.3.1 Stringent regulatory requirements for supplement manufacturing and labeling |
4.3.2 Competition from other vitamin supplements impacting market growth |
4.3.3 Price fluctuations of raw materials affecting manufacturing costs |
5 Australia Vitamin B12 Market Trends |
6 Australia Vitamin B12 Market, By Types |
6.1 Australia Vitamin B12 Market, By Dosage Form |
6.1.1 Overview and Analysis |
6.1.2 Australia Vitamin B12 Market Revenues & Volume, By Dosage Form, 2021-2031F |
6.1.3 Australia Vitamin B12 Market Revenues & Volume, By Syrups, 2021-2031F |
6.1.4 Australia Vitamin B12 Market Revenues & Volume, By Injection, 2021-2031F |
6.1.5 Australia Vitamin B12 Market Revenues & Volume, By Tablets, 2021-2031F |
6.1.6 Australia Vitamin B12 Market Revenues & Volume, By Powder, 2021-2031F |
6.1.7 Australia Vitamin B12 Market Revenues & Volume, By Nasal Spray, 2021-2031F |
6.2 Australia Vitamin B12 Market, By Route of Administration |
6.2.1 Overview and Analysis |
6.2.2 Australia Vitamin B12 Market Revenues & Volume, By Oral, 2021-2031F |
6.2.3 Australia Vitamin B12 Market Revenues & Volume, By Intravenous, 2021-2031F |
6.2.4 Australia Vitamin B12 Market Revenues & Volume, By Subcutaneous, 2021-2031F |
6.2.5 Australia Vitamin B12 Market Revenues & Volume, By Nasal, 2021-2031F |
6.3 Australia Vitamin B12 Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Australia Vitamin B12 Market Revenues & Volume, By Hospital Pharmacy, 2021-2031F |
6.3.3 Australia Vitamin B12 Market Revenues & Volume, By Retail Pharmacy, 2021-2031F |
6.3.4 Australia Vitamin B12 Market Revenues & Volume, By Online Pharmacy, 2021-2031F |
7 Australia Vitamin B12 Market Import-Export Trade Statistics |
7.1 Australia Vitamin B12 Market Export to Major Countries |
7.2 Australia Vitamin B12 Market Imports from Major Countries |
8 Australia Vitamin B12 Market Key Performance Indicators |
8.1 Consumer awareness levels about the benefits of vitamin B12 |
8.2 Number of new product launches and innovations in the vitamin B12 market |
8.3 Growth in the number of vegan and vegetarian populations in Australia |
8.4 Research and development investments in new formulations and delivery methods for vitamin B12 supplements. |
9 Australia Vitamin B12 Market - Opportunity Assessment |
9.1 Australia Vitamin B12 Market Opportunity Assessment, By Dosage Form, 2021 & 2031F |
9.2 Australia Vitamin B12 Market Opportunity Assessment, By Route of Administration, 2021 & 2031F |
9.3 Australia Vitamin B12 Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Australia Vitamin B12 Market - Competitive Landscape |
10.1 Australia Vitamin B12 Market Revenue Share, By Companies, 2024 |
10.2 Australia Vitamin B12 Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |