| Product Code: ETC4505736 | Publication Date: Jul 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
In the Australia yoga and exercise mats market, the import trend experienced a decline from 2023 to 2024, with a growth rate of -0.97%. The compound annual growth rate (CAGR) for imports over the period 2020-2024 stood at -2.84%. This downward trajectory could be attributed to shifting consumer preferences or changes in trade policies impacting imports.
The yoga and exercise mats market in Australia witnesses steady growth, propelled by the rising awareness regarding physical fitness and holistic well-being. With the growing popularity of yoga, pilates, and other fitness regimes, the demand for high-quality mats designed for comfort, durability, and performance escalates. Market players focus on product innovation, introducing eco-friendly and sustainable mat options to cater to environmentally conscious consumers.
The Australia yoga and exercise mats market is driven by the growing health and fitness consciousness among consumers. With an increasing number of individuals adopting yoga, Pilates, and other fitness routines, there is a rising demand for high-quality mats that provide comfort, support, and durability. Furthermore, the expanding trend of home workouts, especially during the COVID-19 pandemic, has fueled the sales of yoga and exercise mats across the country.
The Australia yoga and exercise mats market faces challenges related to product differentiation and sustainability. With a plethora of options available in the market, standing out among competitors can be difficult. Moreover, rising consumer demand for eco-friendly and sustainable materials poses challenges for manufacturers still reliant on traditional materials like PVC. Meeting stringent quality and safety standards while offering competitive pricing further adds to the challenges in this market.
Consumer safety regulations govern the materials used in yoga and exercise mats, with oversight from agencies like the Australia Competition and Consumer Commission (ACCC) to ensure compliance with product safety standards.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Yoga and Exercise Mats Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Yoga and Exercise Mats Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Yoga and Exercise Mats Market - Industry Life Cycle |
3.4 Australia Yoga and Exercise Mats Market - Porter's Five Forces |
3.5 Australia Yoga and Exercise Mats Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Australia Yoga and Exercise Mats Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Australia Yoga and Exercise Mats Market Revenues & Volume Share, By End-Use, 2021 & 2031F |
4 Australia Yoga and Exercise Mats Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about health and fitness leading to a growing demand for yoga and exercise mats. |
4.2.2 Rising adoption of yoga and other fitness activities as part of a healthy lifestyle. |
4.2.3 Growing focus on mental well-being and stress management driving the popularity of yoga practices in Australia. |
4.3 Market Restraints |
4.3.1 Intense competition among market players leading to price wars and margin pressures. |
4.3.2 Fluctuating raw material prices affecting production costs and pricing strategies. |
4.3.3 Challenges in maintaining product quality and meeting evolving consumer preferences. |
5 Australia Yoga and Exercise Mats Market Trends |
6 Australia Yoga and Exercise Mats Market, By Types |
6.1 Australia Yoga and Exercise Mats Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Australia Yoga and Exercise Mats Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Australia Yoga and Exercise Mats Market Revenues & Volume, By PVC, 2021-2031F |
6.1.4 Australia Yoga and Exercise Mats Market Revenues & Volume, By Sticky, 2021-2031F |
6.1.5 Australia Yoga and Exercise Mats Market Revenues & Volume, By Natural Rubber, 2021-2031F |
6.1.6 Australia Yoga and Exercise Mats Market Revenues & Volume, By Plastic Elastomer, 2021-2031F |
6.1.7 Australia Yoga and Exercise Mats Market Revenues & Volume, By Cotton & Hemp, 2021-2031F |
6.1.8 Australia Yoga and Exercise Mats Market Revenues & Volume, By Others, 2021-2031F |
6.2 Australia Yoga and Exercise Mats Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Australia Yoga and Exercise Mats Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021-2031F |
6.2.3 Australia Yoga and Exercise Mats Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.4 Australia Yoga and Exercise Mats Market Revenues & Volume, By Online Channels, 2021-2031F |
6.2.5 Australia Yoga and Exercise Mats Market Revenues & Volume, By Others, 2021-2031F |
6.3 Australia Yoga and Exercise Mats Market, By End-Use |
6.3.1 Overview and Analysis |
6.3.2 Australia Yoga and Exercise Mats Market Revenues & Volume, By Health & Fitness Clubs, 2021-2031F |
6.3.3 Australia Yoga and Exercise Mats Market Revenues & Volume, By Households, 2021-2031F |
6.3.4 Australia Yoga and Exercise Mats Market Revenues & Volume, By Schools & Corporates, 2021-2031F |
6.3.5 Australia Yoga and Exercise Mats Market Revenues & Volume, By Public Seminars & Events, 2021-2031F |
7 Australia Yoga and Exercise Mats Market Import-Export Trade Statistics |
7.1 Australia Yoga and Exercise Mats Market Export to Major Countries |
7.2 Australia Yoga and Exercise Mats Market Imports from Major Countries |
8 Australia Yoga and Exercise Mats Market Key Performance Indicators |
8.1 Customer retention rate indicating the loyalty of consumers to specific brands or products. |
8.2 Average order value reflecting the average amount spent by customers on yoga and exercise mats. |
8.3 Website traffic and online engagement metrics to assess the effectiveness of digital marketing strategies. |
9 Australia Yoga and Exercise Mats Market - Opportunity Assessment |
9.1 Australia Yoga and Exercise Mats Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Australia Yoga and Exercise Mats Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Australia Yoga and Exercise Mats Market Opportunity Assessment, By End-Use, 2021 & 2031F |
10 Australia Yoga and Exercise Mats Market - Competitive Landscape |
10.1 Australia Yoga and Exercise Mats Market Revenue Share, By Companies, 2024 |
10.2 Australia Yoga and Exercise Mats Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |