| Product Code: ETC4774300 | Publication Date: Nov 2023 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Austria`s import trend for alcoholic beverages showed a growth rate of 0.27%, with a compound annual growth rate (CAGR) of 8.31% from 2020 to 2024. This steady growth can be attributed to a consistent demand for a variety of alcoholic beverages in the Austrian market, indicating market stability despite external factors.

By 2027, the Alcoholic Beverage market in Austria is anticipated to reach a growth rate of 4.59%, as part of an increasingly competitive Europe region, where Germany remains at the forefront, supported by United Kingdom, France, Italy and Russia, driving innovations and market adoption across sectors.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Austria Alcoholic Beverage Market Overview |
3.1 Austria Country Macro Economic Indicators |
3.2 Austria Alcoholic Beverage Market Revenues & Volume, 2022 & 2032F |
3.3 Austria Alcoholic Beverage Market - Industry Life Cycle |
3.4 Austria Alcoholic Beverage Market - Porter's Five Forces |
3.5 Austria Alcoholic Beverage Market Revenues & Volume Share, By Category, 2022 & 2032F |
3.6 Austria Alcoholic Beverage Market Revenues & Volume Share, By Alcoholic content, 2022 & 2032F |
3.7 Austria Alcoholic Beverage Market Revenues & Volume Share, By Flavour, 2022 & 2032F |
3.8 Austria Alcoholic Beverage Market Revenues & Volume Share, By Packaging Type, 2022 & 2032F |
3.9 Austria Alcoholic Beverage Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Austria Alcoholic Beverage Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Austria |
4.2.2 Growing popularity of craft and premium alcoholic beverages |
4.2.3 Rising tourism in Austria, leading to higher demand for alcoholic beverages |
4.3 Market Restraints |
4.3.1 Stringent regulations on alcohol advertising and promotion |
4.3.2 Health and wellness trends leading to a shift towards non-alcoholic beverages |
4.3.3 Impact of economic downturns on consumer spending on alcoholic beverages |
5 Austria Alcoholic Beverage Market Trends |
6 Austria Alcoholic Beverage Market Segmentations |
6.1 Austria Alcoholic Beverage Market, By Category |
6.1.1 Overview and Analysis |
6.1.2 Austria Alcoholic Beverage Market Revenues & Volume, By Beer, 2022-2032F |
6.1.3 Austria Alcoholic Beverage Market Revenues & Volume, By Wine, 2022-2032F |
6.1.4 Austria Alcoholic Beverage Market Revenues & Volume, By Spirits, 2022-2032F |
6.2 Austria Alcoholic Beverage Market, By Alcoholic content |
6.2.1 Overview and Analysis |
6.2.2 Austria Alcoholic Beverage Market Revenues & Volume, By High, 2022-2032F |
6.2.3 Austria Alcoholic Beverage Market Revenues & Volume, By Medium, 2022-2032F |
6.2.4 Austria Alcoholic Beverage Market Revenues & Volume, By Low, 2022-2032F |
6.3 Austria Alcoholic Beverage Market, By Flavour |
6.3.1 Overview and Analysis |
6.3.2 Austria Alcoholic Beverage Market Revenues & Volume, By Unflavoured, 2022-2032F |
6.3.3 Austria Alcoholic Beverage Market Revenues & Volume, By Flavoured, 2022-2032F |
6.4 Austria Alcoholic Beverage Market, By Packaging Type |
6.4.1 Overview and Analysis |
6.4.2 Austria Alcoholic Beverage Market Revenues & Volume, By Glass Bottles, 2022-2032F |
6.4.3 Austria Alcoholic Beverage Market Revenues & Volume, By Tins, 2022-2032F |
6.4.4 Austria Alcoholic Beverage Market Revenues & Volume, By Plastic Bottles, 2022-2032F |
6.4.5 Austria Alcoholic Beverage Market Revenues & Volume, By Others, 2022-2032F |
6.5 Austria Alcoholic Beverage Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Austria Alcoholic Beverage Market Revenues & Volume, By Supermarkets and Hypermarkets, 2022-2032F |
6.5.3 Austria Alcoholic Beverage Market Revenues & Volume, By On-Trade, 2022-2032F |
6.5.4 Austria Alcoholic Beverage Market Revenues & Volume, By Specialist Retailers, 2022-2032F |
6.5.5 Austria Alcoholic Beverage Market Revenues & Volume, By Online, 2022-2032F |
6.5.6 Austria Alcoholic Beverage Market Revenues & Volume, By Convenience Stores, 2022-2032F |
6.5.7 Austria Alcoholic Beverage Market Revenues & Volume, By Others, 2022-2032F |
7 Austria Alcoholic Beverage Market Import-Export Trade Statistics |
7.1 Austria Alcoholic Beverage Market Export to Major Countries |
7.2 Austria Alcoholic Beverage Market Imports from Major Countries |
8 Austria Alcoholic Beverage Market Key Performance Indicators |
8.1 Tourism arrivals and expenditures in Austria |
8.2 Consumer preferences and sales trends for craft and premium alcoholic beverages |
8.3 Frequency of alcohol-related policy changes and regulatory updates |
8.4 Market penetration and growth of non-alcoholic alternatives in the beverage sector |
8.5 Consumer sentiment and spending patterns on alcoholic beverages |
9 Austria Alcoholic Beverage Market - Opportunity Assessment |
9.1 Austria Alcoholic Beverage Market Opportunity Assessment, By Category, 2022 & 2032F |
9.2 Austria Alcoholic Beverage Market Opportunity Assessment, By Alcoholic content, 2022 & 2032F |
9.3 Austria Alcoholic Beverage Market Opportunity Assessment, By Flavour, 2022 & 2032F |
9.4 Austria Alcoholic Beverage Market Opportunity Assessment, By Packaging Type, 2022 & 2032F |
9.5 Austria Alcoholic Beverage Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Austria Alcoholic Beverage Market - Competitive Landscape |
10.1 Austria Alcoholic Beverage Market Revenue Share, By Companies, 2025 |
10.2 Austria Alcoholic Beverage Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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