Africa Alcoholic Beverage Market (2020-2026) | Size, Share, Trends, Growth, Revenue, Analysis, Value, Forecast, Outlook & COVID-19 IMPACT

Africa Alcoholic Beverage market report thoroughly covers the market by Types, end-users, Packaging, and key countries including Nigeria, Kenya, South Africa, and the Rest of Africa region The Africa Alcoholic Beverage market outlook report provides an unbiased and detailed analysis of the ongoing Africa Alcoholic Beverage market trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Latest 2023 Development of the Africa Alcoholic Beverage Market

Africa Alcoholic Beverage Market has been accomplishing tremendous growth over the years. There are some of the latest developments in the market which include the expansion of local breweries which meets the growing demand for locally brewed alcoholic beverages. Additionally, the changing consumer preferences compel many companies to introduce new product categories such as low-alcohol beverages, craft beers, and flavoured spirits. With growing demand from international markets, alcoholic beverage companies in Africa are increasing their exports to other countries as well. The craft beer market in Africa is growing, with many local and international brewers setting up production facilities in the region.

Moreover, to reach a wider consumer base, many alcoholic beverage companies in Africa are developing their distribution networks and expanding their retail presence. Further, the investment in marketing and branding activities to differentiate companies from their competitors is another major development in the market that supports its overall growth. To appeal to consumers who are increasingly conscious of the environment, some alcoholic beverage companies in Africa are focusing on sustainability and eco-friendliness in their production and distribution processes. The growing tourism industry in Africa is leading to an increase in the demand for alcoholic beverages, particularly in resorts and restaurants. 

Africa Alcoholic Beverage Market Synopsis

Africa Alcoholic Beverage Market is anticipated to gain momentum in the global alcoholic beverages market on the back of the premiumization of the beverage industry, which is expected to find prosperity in the coming years. The Africa Alcoholic Beverage market is expected to register a decline in demand during 2020, due to the global pandemic COVID-19, which has led to a complete lockdown during the first half of 2020, resulting in an economic slowdown and a halt in retail sales of alcohol. However, the market is expected to regain momentum by the first half of 2021, as the disease outbreak registers a slowdown.

According to 6Wresearch, the Africa Alcoholic Beverage Market size is anticipated to register growth during 2020-2026. Growing disposable income coupled with improvement in lifestyle is driving the development of the market. Increasing acceptance of occasional drinking is also accelerating the Africa Alcohol Beverage Market Share. Increasing urbanization coupled with the introduction of various flavors and changes in taste and preferences triggers the potential growth of the industry. Increasing innovation by the manufacturers and the introduction of premium products are adding to the development of the market. 

The rising number of hypermarkets and supermarkets in the region, growing preferences for branded alcoholic drinks, and thriving foreign investments in the hospitality sector are further, some of the driving factors which are expected to act as catalysts for the Africa alcoholic beverages market growth during the projected period 2020-26F. Additionally, a spur in the construction of restaurants and bars in countries such as South Africa and Kenya would instigate market growth for alcoholic beverages in the coming years.

Africa Alcoholic Beverage market is expected to witness growth during the forecast period 2020-26F owing to the growing number of prosperous young adults gaining interest in alcohol consumption coupled with the premiumization of beer, wine, and other light alcohol-based beverages in the developed and developing countries across the region. Africa, evolving as a great contributor to the consumption of alcohol in terms of per capita alcohol consumption is witnessing potential demand for alcoholic beverages coupled with a wide range of beverages offered by domestic manufacturers in the developed countries across the region. Moreover, a spur in economic activities across the region along with development in the retail market is expected to trigger the market growth for the alcoholic beverage market in Africa in the near future.

Africa Alcoholic Beverage market is anticipated to register sound growth projections during the forecast period 2020-26F on the back of rising employment coupled with increasing participation of the youth in alcohol consumption. Africa has huge potential for growth in the overall Africa alcoholic beverage market owing to the fast rate of urbanization in the country coupled with population growth and an increase in leisure time and quality dining spending amongst the Africans. Moreover, according to the World Bank, Africa has the second-largest consumer spending on alcohol in the overall African region which makes Africa alcoholic beverage market, a lucrative market for investment. 

Market Analysis by Country

South Africa alcoholic beverage market is anticipated to register the highest growth rate in the overall Africa alcoholic beverages market owing to a spur in the tourism sector coupled with a shift in the domestic production of premium alcoholic beverages in the country in the coming years. Further, escalating disposable incomes along with an increasing number of women drinkers, rising urbanization, adaptation of modern lifestyles, and changing demographics would further benefit the growth of the alcoholic beverage market in South Africa in the coming years.

Market Analysis by Types

On the basis of types, beer is expected to register the highest growth in the overall Africa alcoholic beverage market in the coming years owing to affordable beer prices in the country coupled with mid-priced beer brands gaining dominance. Further, on the basis of distribution channels, maximum sales revenue in the Africa alcoholic beverage market is anticipated to be registered from restaurants, bars, and pubs backed by increased drinking activities witnessed amongst the Africans at restaurants and bars and is expected to benefit the growth of the overall Africa alcoholic beverage market during the projected period. 

Key Highlights of the Report:

• Africa Alcoholic Beverage Market Overview
• Africa Alcoholic Beverage Market Outlook
• Africa Alcoholic Beverage Market Forecast
• Historical Data of Africa Alcoholic Beverage Market Revenues & Volume for the Period 2016-2019
• Africa Alcoholic Beverage Market Size and Africa Alcoholic Beverage Market Forecast of Revenues & Volume, Until 2026
• Historical Data of Africa Alcoholic Beverage Market Revenues & Volume, By Types, for the Period 2016-2019
• Market Size & Forecast of Africa Alcoholic Beverage Market Revenues & Volume, By Types, Until 2026
• Historical Data of Africa Alcoholic Beverage Market Revenues & Volume, By Packaging, for the Period 2016-2019
• Market Size & Forecast of Africa Alcoholic Beverage Market Revenues & Volume, By Packaging, Until 2026
• Historical Data of Africa Alcoholic Beverage Market Revenues & Volume, By Distribution Channels, for the Period 2016-2019
• Market Size & Forecast of Africa Alcoholic Beverage Market Revenues & Volume, By Distribution Channels, Until 2026
• Historical Data of Nigeria Alcoholic Beverage Market Revenues & Volume, for the Period 2016-2019
• Market Size & Forecast of Nigeria Alcoholic Beverage Market Revenues & Volume, Until 2026
• Historical Data of Kenya Alcoholic Beverage Market Revenues & Volume, for the Period 2016-2019
• Market Size & Forecast of Kenya Alcoholic Beverage Market Revenues & Volume, Until 2026
• Historical Data of South Africa Alcoholic Beverage Market Revenues & Volume, for the Period 2016-2019
• Market Size & Forecast of South Africa Alcoholic Beverage Market Revenues & Volume, Until 2026
• Historical Data of rest of Africa Alcoholic Beverage Market Revenues & Volume, for the Period 2016-2019
• Market Size & Forecast of rest of Africa Alcoholic Beverage Market Revenues & Volume, Until 2026
• Market Drivers and Restraints
• Africa Alcoholic Beverage Market Price Trends
• Africa Alcoholic Beverage Market Trends and Industry Life Cycle
• Porter’s Five Force Analysis
• Market Opportunity Assessment
• Africa Alcoholic Beverage Market Share, By Players
• Africa Alcoholic Beverage Market Share, By Regions
• Africa Alcoholic Beverage Market Overview on Competitive Benchmarking
• Company Profiles
• Key Strategic Recommendations

Markets Covered

The Africa Alcoholic Beverage Market report provides a detailed analysis of the following market segments:

By Types:

• Beer
• Spirit
• Wine

By Packaging:

• Plastic Bottles
• Glass Bottles
• Cans 

By Distribution Channels:

• Hypermarkets/Supermarkets
• Online Retail Stores
• Specialty Stores
• Restaurants/Bars 

By Countries:

• Nigeria
• Kenya
• South Africa
• Rest of Africa

Africa Alcoholic Beverage Market: FAQs