Kenya Alcoholic Beverage Market (2020-2026) | Size, Share, Trends, Growth, Revenue, Analysis, Forecast, industry, Outlook & COVID-19 IMPACT

Latest Development in the Kenya Alcoholic Beverage Market 2023

Kenya Alcoholic Beverage Market has observed various developments over the years. For instance, the growing demand for premium and speciality drinks is the major development of the market. The growing middle-class population in Kenya is driving the demand for premium and speciality alcoholic beverages. The growing demand for premium beverages makes the market competitive along with new players entering the market. Also, the companies are heavily investing in improving their distribution networks and marketing strategies to reach a wide customer base. Moreover, there is a growing trend towards healthier alcoholic beverages, such as low-alcohol and alcohol-free options, driven by health concerns and changing consumer preferences.

Companies are focusing on sustainability in their operations, such as reducing waste and using eco-friendly packaging, to appeal to environmentally conscious consumers. Apart from this, the major companies are intensifying their production capacity to meet the growing demand for alcoholic beverages in Kenya which in turn drives the Alcoholic Beverage Industry in Kenya. Moreover, companies are investing in the development of new and innovative products to remain competitive and cater to changing consumer preferences. Diversification of product portfolio: Companies are diversifying their product portfolio to include non-alcoholic beverages and healthy options to appeal to a wider range of customers.

Kenya Alcoholic Beverage Market Synopsis

Kenya Alcoholic Beverage market is expected to witness growth during the forecast period 2020-26F owing to the growing number of prosperous young adults gaining interest in alcohol consumption coupled with the premiumization of beer, wine, and other light alcohol-based beverages in the country. However, the spread of the COVID-19 virus is leading to declining in the alcoholic beverage industry in the country in the first few months of 2020 on the back of a complete lockdown in the country along with a ban on the sales of alcoholic beverages which would restrain the market growth of Kenya Alcoholic Beverage market during the year 2020.

According to 6Wresearch, Kenya Alcoholic Beverage Market is anticipated to witness growth during the forecast period 2020-26F. On the basis of distribution channels, online retailing is anticipated to dominate the overall Kenya alcoholic beverage market on the back of the proliferation of online retailers coupled with increased investment in the e-commerce industry. Also, rising efforts of the East-African breweries along with Kenya’s online retailers to boost their sales volume are anticipated to spur the sales of alcoholic beverages in Kenya in the coming years.

On the basis of types, spirits are expected to register the highest growth rate in the overall Kenya alcoholic beverage market in the coming years owing to increased consumer spending by the natives of the country on leisure and entertainment, along with the rising popularity of quality dining at bars, pubs, and restaurants. Moreover, factors such as rapid urbanization in the country coupled with an increase in the middle-class population and emerging tastes and preferences of women as well as a youth for wine, rum, and vodka are anticipated to proliferate the market growth of Kenya alcoholic beverage market during the forecast period.

The Kenya Alcoholic Beverage report thoroughly covers the market by Types, Packaging, and Distribution Channels. Kenya Alcoholic Beverage outlook report provides an unbiased and detailed analysis of the ongoing Kenya Alcoholic Beverage trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies accordingly to the current and future market dynamics.

Kenya Alcoholic Beverage market is expected to witness growth during the forecast period 2020-26F owing to the growing number of prosperous young adults gaining interest in alcohol consumption coupled with the premiumization of beer, wine, and other light alcohol-based beverages in the country. On the basis of types, spirits are expected to register the highest growth rate in the overall Kenya alcoholic beverage market in the coming years owing to increased consumer spending by the natives of the country on leisure and entertainment which includes most of the time spending on quality dining at bars, pubs, and restaurants. Moreover, rapid urbanization in the country coupled with an increase in the middle-class population spending along with emerging tastes and preferences of women as well as youth towards wine, rum, and vodka are anticipated to proliferate the market growth of Kenya alcoholic beverage market during the forecast period.

Kenya Alcoholic Beverage Market is anticipated to register growth during the projected period 2020-26F on the back of rising consumer preference and sales of premium alcoholic drinks. Moreover, increasing discretionary spending on alcohol in developed countries across the region is expected to propel the alcoholic beverage market in APAC in the coming years. Also, the rising prevalence of the novel coronavirus is anticipated to be another major growth factor to drive the significant revenue growth of the Kenya alcoholic beverage market in the coming years as a result of an increased need for hand sanitisers and the government of the developed and developing economies across the region is instigating the makers of the alcoholic beverages to beef up the production lines as alcohol is an active ingredient used for the preparation of sanitisers to alleviate the entering of the virus into the human system and is anticipated to assist the Kenya alcoholic beverage market gain huge growth potential in the coming timeframe.

COVID-19 impact on Kenya Alcoholic Beverage Market

The COVID-19 pandemic has had a significant impact on the Alcoholic Beverage Market in Kenya. The closure of bars, restaurants, and other social gathering places has reduced the demand for alcoholic beverages. Moreover, the pandemic has caused disruptions in the supply chain, leading to shortages of raw materials, and other inputs required for alcohol production. The reduced demand and supply chain disruptions have led to a decrease in alcohol production. Further, many consumers are now purchasing alcoholic beverages online. This has led to an increase in online sales, which may continue to grow even after the pandemic. Overall, the COVID-19 pandemic has had a negative impact on the alcoholic beverage market in Kenya. 

Key Highlights of the Report:

• Kenya Alcoholic Beverage Market Overview
• Kenya Alcoholic Beverage Market Outlook
• Kenya Alcoholic Beverage Market Forecast
• Kenya Alcoholic Beverage Market Size and Kenya Alcoholic Beverage Market Forecast until 2025
• Kenya Alcoholic Beverage Market Share, By Types
• Kenya Alcoholic Beverage Market Share, By Packaging
• Kenya Alcoholic Beverage Market Share, By Distribution Channels
• Kenya Alcoholic Beverage Market Share, By Region
• Historical Data of Kenya Alcoholic Beverage Market Revenues and Volume for the period, 2015-2018
• Market size and Forecast of Kenya Alcoholic Beverage Market Revenues and Volume until 2025
• Historical Data of Kenya Alcoholic Beverage Market Revenues and Volume, By Types, for the Period 2015-2018
• Market size and Forecast of Kenya Alcoholic Beverage Market Revenues and Volume, By Types, until 2025
• Historical Data of Kenya Alcoholic Beverage Market Revenues and Volume, By Packaging, for the Period 2015-2018
• Market size and Forecast of Kenya Alcoholic Beverage Market Revenues and Volume, By Packaging, until 2025
• Historical Data of Kenya Alcoholic Beverage Market Revenues and Volume, By Distribution Channels, for the Period 2015-2018
• Market size and Forecast of Kenya Alcoholic Beverage Market Revenues and Volume, By Distribution Channels, until 2025
• Historical Data of Kenya Alcoholic Beverage Market Revenues and Volume, By Region, for the Period 2015-2018
• Market size and Forecast of Kenya Alcoholic Beverage Market Revenues and Volume, By Region, until 2025
• Kenya Alcoholic Beverage Market Drivers and Restraints
• Kenya Alcoholic Beverage Market Trends and Industry Life Cycle
• Porter’s Five Force Analysis
• Kenya Alcoholic Beverage Market Opportunity Assessment
• Kenya Alcoholic Beverage Market Revenue Share, By Company
• Kenya Alcoholic Beverage Market Overview on Competitive Benchmarking
• Company Profiles
• Key Strategic Recommendations

Kenya Alcoholic Beverage Market Report Covered:

The Kenya Alcoholic Beverage Market report provides a detailed analysis of the following market segments:

By Types:

• Beer
• Spirit
• Wine

By Packaging:

• Plastic Bottles
• Glass Bottles
• Cans

By Distribution Channels:

• Hypermarkets/Supermarkets
• Online Retail Stores
• Specialty Stores
• Restaurants/Bars

Kenya Alcoholic Beverage Market: FAQs