Kenya Alcoholic Beverage Market (2020-2026)

Market Forecast By Types (Beer, Spirit, Wine), By Packaging (Plastic Bottles, Glass Bottles, Cans), By Distribution Channels (Hypermarkets/Supermarkets, Online Retail Stores, Specialty Stores, Restaurants/Bars) and competitive landscape

Product Code: ETC002418 Publication Date: Apr 2020 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Kenya Alcoholic Beverage market is expected to witness growth during the forecast period 2020-26F owing to the growing number of prosperous young adults gaining interest in alcohol consumption coupled with the premiumization of beer, wine, and other light alcohol-based beverages in the country. However, the spread of the COVID-19 virus is leading to declining of the alcoholic beverage industry in the country in the first few months of 2020 on the back of complete lockdown in the country along with a ban on the sales of alcoholic beverages which would restrain the market growth of Kenya Alcoholic Beverage market during the year 2020.

According to 6Wresearch, Kenya Alcoholic Beverage Market is anticipated to witness growth during the forecast period 2020-26F. On the basis of distribution channels, online retailing is anticipated to dominate the overall Kenya alcoholic beverage market on the back of the proliferation of online retailers coupled with increased investment in the e-commerce industry. Also, rising efforts of the East-African breweries along with Kenya’s online retailers to boost their sales volume is anticipated to spur the sales of alcoholic beverages in Kenya in the coming years.

On the basis of types, spirits are expected to register the highest growth rate in the overall Kenya alcoholic beverage market in the coming years owing to increased consumer spending by the natives of the country on leisure and entertainment, along with the rising popularity of quality dining at bars, pubs, and restaurants. Moreover, factors such as rapid urbanization in the country coupled with an increase in the middle-class population and emerging tastes and preferences of women as well as a youth for wine, rum, and vodka are anticipated to proliferate the market growth of Kenya alcoholic beverage market during the forecast period.

The Kenya Alcoholic Beverage report thoroughly covers the market by Types, Packaging, and Distribution Channels. Kenya Alcoholic Beverage outlook report provides an unbiased and detailed analysis of the on-going Kenya Alcoholic Beverage trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies accordingly to the current and future market dynamics.

Kenya Alcoholic Beverage market is expected to witness growth during the forecast period 2020-26F owing to the growing number of prosperous young adults gaining interest in alcohol consumption coupled with the premiumization of beer, wine, and other light alcohol-based beverages in the country. On the basis of types, spirits are expected to register the highest growth rate in the overall Kenya alcoholic beverage market in the coming years owing to increased consumer spending by the natives of the country on leisure and entertainment which includes most of the time spending on quality dining at bars, pubs, and restaurants. Moreover, rapid urbanization in the country coupled with an increase in the middle-class population spending along with emerging tastes and preferences of women as well as youth towards wine, rum, and vodka are anticipated to proliferate the market growth of Kenya alcoholic beverage market during the forecast period.

Kenya Alcoholic Beverage Market is anticipated to register growth during the projected period 2020-26F on the back of rising consumer preference and sales of premium alcoholic drinks. Moreover, increasing discretionary spending over alcohol in the developed countries across the region is expected to propel the alcoholic beverage market in APAC in the coming years. Also, the rising prevalence of the novel coronavirus is anticipated to be another major growth factor to drive the significant revenue growth of the Kenya alcoholic beverage market in the coming years as a result of an increased need for hand sanitizers and the government of the developed and developing economies across the region is instigating the makers of the alcoholic beverages to beef up the production lines as alcohol is an active ingredient used for the preparation of sanitizers to alleviate the entering of the virus into the human system and is anticipated to assist the Kenya alcoholic beverage market gain huge growth potential in the coming timeframe. 

Key Highlights of the Report:

  • Kenya Alcoholic Beverage Market Overview
  • Kenya Alcoholic Beverage Market Outlook
  • Kenya Alcoholic Beverage Market Forecast
  • Kenya Alcoholic Beverage Market Size and Kenya Alcoholic Beverage Market Forecast until 2025
  • Kenya Alcoholic Beverage Market Share, By Types
  • Kenya Alcoholic Beverage Market Share, By Packaging
  • Kenya Alcoholic Beverage Market Share, By Distribution Channels
  • Kenya Alcoholic Beverage Market Share, By Region
  • Historical Data of Kenya Alcoholic Beverage Market Revenues and Volume for the period, 2015-2018
  • Market size and Forecast of Kenya Alcoholic Beverage Market Revenues and Volume until 2025
  • Historical Data of Kenya Alcoholic Beverage Market Revenues and Volume, By Types, for the Period 2015-2018
  • Market size and Forecast of Kenya Alcoholic Beverage Market Revenues and Volume, By Types, until 2025
  • Historical Data of Kenya Alcoholic Beverage Market Revenues and Volume, By Packaging, for the Period 2015-2018
  • Market size and Forecast of Kenya Alcoholic Beverage Market Revenues and Volume, By Packaging, until 2025
  • Historical Data of Kenya Alcoholic Beverage Market Revenues and Volume, By Distribution Channels, for the Period 2015-2018
  • Market size and Forecast of Kenya Alcoholic Beverage Market Revenues and Volume, By Distribution Channels, until 2025
  • Historical Data of Kenya Alcoholic Beverage Market Revenues and Volume, By Region, for the Period 2015-2018
  • Market size and Forecast of Kenya Alcoholic Beverage Market Revenues and Volume, By Region, until 2025
  • Kenya Alcoholic Beverage Market Drivers and Restraints
  • Kenya Alcoholic Beverage Market Trends and Industry Life Cycle
  • Porter’s Five Force Analysis
  • Kenya Alcoholic Beverage Market Opportunity Assessment
  • Kenya Alcoholic Beverage Market Revenue Share, By Company
  • Kenya Alcoholic Beverage Market Overview on Competitive Benchmarking
  • Company Profiles
  • Key Strategic Recommendations

Kenya Alcoholic Beverage Market Report Covered:

The Kenya Alcoholic Beverage Market report provides a detailed analysis of the following market segments:

  • By Types:
    • Beer
    • Spirit
    • Wine

  • By Packaging:
    • Plastic Bottles
    • Glass Bottles
    • Cans 

  • By Distribution Channels:
    • Hypermarkets/Supermarkets
    • Online Retail Stores
    • Specialty Stores
    • Restaurants/Bars 

1. Executive Summary

2. Introduction

2.1. Report Description

2.2. Key Highlights of The Report

2.3. Market Scope & Segmentation

2.4. Research Methodology

2.5. Assumptions

3. Kenya Alcoholic Beverage Market Overview

3.1. Kenya Alcoholic Beverage Market Revenues, 2016-2026F

3.2. Kenya Alcoholic Beverage Market Revenue Share, By Types, 2019 & 2026F

3.3. Kenya Alcoholic Beverage Market Revenue Share, By Packaging, 2019 & 2026F

3.4. Kenya Alcoholic Beverage Market Revenue Share, By Distribution Channels, 2019 & 2026F

3.5. Kenya Alcoholic Beverage Market Revenue Share, By Countries, 2019 & 2026F

3.6. Kenya Alcoholic Beverage Market Industry Life Cycle

3.7. Kenya Alcoholic Beverage Market- Porter’s Five Forces

4. Kenya Alcoholic Beverage Market Dynamics

4.1. Impact Analysis

4.2. Market Drivers

4.3. Market Restraints

5. Kenya Alcoholic Beverage Market Trends

6. Kenya Alcoholic Beverage Market Overview, By Types

6.1. Kenya Alcoholic Beverage Market Revenues, By Beer, 2016-2026F

6.2. Kenya Alcoholic Beverage Market Revenues, By Spirits, 2016-2026F

6.3. Kenya Alcoholic Beverage Market Revenues, By Wine, 2016-2026F

7. Kenya Alcoholic Beverage Market Overview, By Packaging

7.1. Kenya Alcoholic Beverage Market Revenues, By Tins, 2016-2026F

7.2. Kenya Alcoholic Beverage Market Revenues, By Glass Bottles, 2016-2026F

7.3. Kenya Alcoholic Beverage Market Revenues, By Plastic Bottles, 2016-2026F

8. Kenya Alcoholic Beverage Market Overview, By Distribution Channels

8.1. Kenya Alcoholic Beverage Market Revenues, By Online Retailers, 2016-2026F

8.2. Kenya Alcoholic Beverage Market Revenues, By Specialty Stores, 2016-2026F

8.3. Kenya Alcoholic Beverage Market Revenues, By Hypermarkets/Supermarkets, 2016-2026F

8.4. Kenya Alcoholic Beverage Market Revenues, By Restaurants/Bars, 2016-2026F

9. Kenya Alcoholic Beverage Market Overview, By Region

9.1. Kenya Alcoholic Beverage Market Revenues, By Region, 2016-2026F

9.2. Kenya Alcoholic Beverage Market Volume, By Region, 2016-2026F

10. Kenya Alcoholic Beverage Market Key Performance Indicators

11. Kenya Alcoholic Beverage Market Opportunity Assessment

11.1. Kenya Alcoholic Beverage Market, Opportunity Assessment, By Equipment, 2025F

11.2. Kenya Alcoholic Beverage Market, Opportunity Assessment, By Region, 2025F

12. Kenya Alcoholic Beverage Market Competitive Landscape

12.1. Kenya Alcoholic Beverage Market Competitive Benchmarking, By Equipment

12.2. Kenya Alcoholic Beverage Market Revenue Share, By Company, 2019

13. Company Profiles

14. Key Strategic Recommendations

15. Disclaimer

Europe Alcoholic Beverage Market (2020-2026): Market Forecast By Types (Beer, Spirit, Wine), By Packaging (Plastic Bottles, Glass Bottles, Cans), By Distribution Channels (Hypermarkets/Supermarkets, Online Retail Stores, Specialty Stores, Restaurants/Bars), By Countries (Spain, Italy, France, Germany, UK & Rest of Europe) and competitive landscape

Latin America Alcoholic Beverage Market (2020-2026): Market Forecast By Types (Beer, Spirit, Wine), By Packaging (Plastic Bottles, Glass Bottles, Cans), By Distribution Channels (Hypermarkets/Supermarkets, Online Retail Stores, Specialty Stores, Restaurants/Bars), By Countries (Mexico, Brazil, Chile, Argentina & Rest of Latin America) and competitive landscape

Africa Alcoholic Beverage Market (2020-2026): Market Forecast By Types (Beer, Spirit, Wine), By Packaging (Plastic Bottles, Glass Bottles, Cans), By Distribution Channels (Hypermarkets/Supermarkets, Online Retail Stores, Specialty Stores, Restaurants/Bars), By Countries (Nigeria, Kenya, South Africa & Rest of Africa) and competitive landscape

Asia Pacific (APAC) Alcoholic Beverage Market (2020-2026): Market Forecast By Types (Beer, Spirit, Wine), By Packaging (Plastic Bottles, Glass Bottles, Cans), By Distribution Channels (Hypermarkets/Supermarkets, Online Retail Stores, Specialty Stores, Restaurants/Bars), By Countries (India, China, Myanmar, South Korea, Philippines, Cambodia, Malaysia, Japan, Australia, Indonesia & Rest of the Asia Pacific) and competitive landscape

Nigeria Alcoholic Beverage Market (2020-2026): Market Forecast By Types (Beer, Spirit, Wine), By Packaging (Plastic Bottles, Glass Bottles, Cans), By Distribution Channels (Hypermarkets/Supermarkets, Online Retail Stores, Specialty Stores, Restaurants/Bars) and competitive landscape

Algeria Alcoholic Beverage Market (2020-2026): Market Forecast By Types (Beer, Spirit, Wine), By Packaging (Plastic Bottles, Glass Bottles, Cans), By Distribution Channels (Hypermarkets/Supermarkets, Online Retail Stores, Specialty Stores, Restaurants/Bars) and competitive landscape

India Alcoholic Beverage Market (2020-2026): Market Forecast By Types (Beer, Spirit, Wine), By Packaging (Plastic Bottles, Glass Bottles, Cans), By Distribution Channels (Hypermarkets/Supermarkets, Online Retail Stores, Specialty Stores, Restaurants/Bars) and competitive landscape

 
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