| Product Code: ETC5378253 | Publication Date: Nov 2023 | Updated Date: Jan 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In the Austria candy market, the import trend showed a notable growth rate of 10.62% from 2023 to 2024, with a compound annual growth rate (CAGR) of 12.56% for the period of 2020-2024. This import momentum could be attributed to shifting consumer preferences towards international confectionery products, indicating a potential increase in market demand and consumer spending on imported candies during this period.

The Candy market in Austria is projected to grow at a stable growth rate of 2.83% by 2027, within the Europe region led by Germany, along with other countries like United Kingdom, France, Italy and Russia, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

The candy market in Austria supplies confectionery products such as chocolates, gummies, hard candies, and chewing gums consumed as sweet treats and indulgent snacks. Candy manufacturers cater to diverse consumer preferences with innovative flavors, shapes, and packaging designs to attract children and adults alike. Key trends include the introduction of sugar-free and organic candy options for health-conscious consumers, the development of premium and artisanal candy brands, and the expansion of online retail channels for convenient candy purchases.
The candy market in Austria is influenced by the high demand for confectionery products, including chocolates, gummies, and hard candies. The market benefits from seasonal sales, product innovations, and the growing preference for premium and artisanal candies. Additionally, the increasing consumption of confectionery products among children and adults drives market expansion.
Challenges in the Austria candy market include consumer health trends towards sugar reduction, clean label ingredients in confectionery products, and regulatory compliance with food additive standards. Market challenges also encompass flavor innovation in candy formulations, packaging sustainability in single-serving portions, and competitive pricing in global candy markets. Manufacturers must innovate in candy recipe reformulation, natural sweetener alternatives, and portion control packaging solutions to meet consumer preferences for indulgent treats, healthier snacking options, and premium confectionery experiences in retail, e-commerce, and specialty channels.
The Austrian government promotes the candy market through policies that support the food processing industry and innovation in confectionery products. Financial incentives are available for companies producing and developing high-quality candy. The government also funds research into improving the production processes and health aspects of candy, fostering innovation and competitiveness in the confectionery sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Austria Candy Market Overview |
3.1 Austria Country Macro Economic Indicators |
3.2 Austria Candy Market Revenues & Volume, 2021 & 2031F |
3.3 Austria Candy Market - Industry Life Cycle |
3.4 Austria Candy Market - Porter's Five Forces |
3.5 Austria Candy Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Austria Candy Market Revenues & Volume Share, By Distribution, 2021 & 2031F |
4 Austria Candy Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing consumer preference for indulgent and premium confectionery products |
4.2.2 Increasing disposable income leading to higher spending on treats and snacks |
4.2.3 Innovation in flavors, packaging, and marketing strategies by candy manufacturers |
4.3 Market Restraints |
4.3.1 Health consciousness and concerns about sugar intake impacting demand for traditional candies |
4.3.2 Rising raw material costs affecting profit margins for candy producers |
4.3.3 Intense competition from healthier snack options and substitutes like fruits and nuts |
5 Austria Candy Market Trends |
6 Austria Candy Market Segmentations |
6.1 Austria Candy Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Austria Candy Market Revenues & Volume, By Chocolate Candy, 2021-2031F |
6.1.3 Austria Candy Market Revenues & Volume, By Non-Chocolate Candy, 2021-2031F |
6.2 Austria Candy Market, By Distribution |
6.2.1 Overview and Analysis |
6.2.2 Austria Candy Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.3 Austria Candy Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Austria Candy Market Revenues & Volume, By Specialist Retailers, 2021-2031F |
6.2.5 Austria Candy Market Revenues & Volume, By Online Retail, 2021-2031F |
6.2.6 Austria Candy Market Revenues & Volume, By Others, 2021-2031F |
7 Austria Candy Market Import-Export Trade Statistics |
7.1 Austria Candy Market Export to Major Countries |
7.2 Austria Candy Market Imports from Major Countries |
8 Austria Candy Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for candy brands |
8.2 Rate of new product launches and innovations in the candy market |
8.3 Growth in online sales and e-commerce penetration for candy products |
9 Austria Candy Market - Opportunity Assessment |
9.1 Austria Candy Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Austria Candy Market Opportunity Assessment, By Distribution, 2021 & 2031F |
10 Austria Candy Market - Competitive Landscape |
10.1 Austria Candy Market Revenue Share, By Companies, 2024 |
10.2 Austria Candy Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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