| Product Code: ETC6207931 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Austria`s non-basmati rice market saw a consistent upward trend in imports. This growth was driven by increasing consumer demand and a preference for diverse rice varieties. Austria`s import of non-basmati rice reflected a steady expansion in the market during that period.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Austria Non-Basmati Rice Market Overview |
3.1 Austria Country Macro Economic Indicators |
3.2 Austria Non-Basmati Rice Market Revenues & Volume, 2022 & 2032F |
3.3 Austria Non-Basmati Rice Market - Industry Life Cycle |
3.4 Austria Non-Basmati Rice Market - Porter's Five Forces |
3.5 Austria Non-Basmati Rice Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Austria Non-Basmati Rice Market Revenues & Volume Share, By Kernel Size, 2022 & 2032F |
3.7 Austria Non-Basmati Rice Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Austria Non-Basmati Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers leading to a higher demand for healthy food options like non-basmati rice |
4.2.2 Growing trend of vegetarianism and veganism boosting the consumption of rice as a staple food |
4.2.3 Rising disposable income levels in Austria driving the purchasing power for premium quality non-basmati rice |
4.3 Market Restraints |
4.3.1 Fluctuating prices of raw materials impacting the overall production cost and pricing of non-basmati rice |
4.3.2 Competition from other staple foods like pasta and potatoes affecting the market share of non-basmati rice |
4.3.3 Seasonal variations and weather conditions influencing the yield and supply chain of non-basmati rice |
5 Austria Non-Basmati Rice Market Trends |
6 Austria Non-Basmati Rice Market, By Types |
6.1 Austria Non-Basmati Rice Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Austria Non-Basmati Rice Market Revenues & Volume, By Type, 2022-2032F |
6.1.3 Austria Non-Basmati Rice Market Revenues & Volume, By Brown Rice, 2022-2032F |
6.1.4 Austria Non-Basmati Rice Market Revenues & Volume, By White Rice, 2022-2032F |
6.2 Austria Non-Basmati Rice Market, By Kernel Size |
6.2.1 Overview and Analysis |
6.2.2 Austria Non-Basmati Rice Market Revenues & Volume, By Long Grain Rice, 2022-2032F |
6.2.3 Austria Non-Basmati Rice Market Revenues & Volume, By Medium Grain Rice, 2022-2032F |
6.2.4 Austria Non-Basmati Rice Market Revenues & Volume, By Short Grain Rice, 2022-2032F |
6.3 Austria Non-Basmati Rice Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Austria Non-Basmati Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2022-2032F |
6.3.3 Austria Non-Basmati Rice Market Revenues & Volume, By Convenience Stores, 2022-2032F |
6.3.4 Austria Non-Basmati Rice Market Revenues & Volume, By Online Retail Stores, 2022-2032F |
6.3.5 Austria Non-Basmati Rice Market Revenues & Volume, By Other, 2022-2032F |
7 Austria Non-Basmati Rice Market Import-Export Trade Statistics |
7.1 Austria Non-Basmati Rice Market Export to Major Countries |
7.2 Austria Non-Basmati Rice Market Imports from Major Countries |
8 Austria Non-Basmati Rice Market Key Performance Indicators |
8.1 Average selling price per kilogram of non-basmati rice |
8.2 Percentage of households consuming non-basmati rice as a staple food |
8.3 Number of new product launches and innovations in the non-basmati rice market |
8.4 Consumer satisfaction and loyalty metrics for non-basmati rice products |
8.5 Adoption rate of organic and specialty non-basmati rice variants |
9 Austria Non-Basmati Rice Market - Opportunity Assessment |
9.1 Austria Non-Basmati Rice Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Austria Non-Basmati Rice Market Opportunity Assessment, By Kernel Size, 2022 & 2032F |
9.3 Austria Non-Basmati Rice Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Austria Non-Basmati Rice Market - Competitive Landscape |
10.1 Austria Non-Basmati Rice Market Revenue Share, By Companies, 2025 |
10.2 Austria Non-Basmati Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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