| Product Code: ETC6213077 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Austria`s soft touch polyurethane coatings market saw a steady increase in imports. The trend reflected a growing demand for these coatings in the country, likely driven by factors such as product innovation and industry expansion.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Austria Soft Touch Polyurethane Coatings Market Overview |
3.1 Austria Country Macro Economic Indicators |
3.2 Austria Soft Touch Polyurethane Coatings Market Revenues & Volume, 2022 & 2032F |
3.3 Austria Soft Touch Polyurethane Coatings Market - Industry Life Cycle |
3.4 Austria Soft Touch Polyurethane Coatings Market - Porter's Five Forces |
3.5 Austria Soft Touch Polyurethane Coatings Market Revenues & Volume Share, By Base Type, 2022 & 2032F |
3.6 Austria Soft Touch Polyurethane Coatings Market Revenues & Volume Share, By Product Types, 2022 & 2032F |
3.7 Austria Soft Touch Polyurethane Coatings Market Revenues & Volume Share, By End-use industry, 2022 & 2032F |
4 Austria Soft Touch Polyurethane Coatings Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for premium finishes in the automotive industry |
4.2.2 Growing awareness about the benefits of soft touch polyurethane coatings in the furniture sector |
4.2.3 Rising focus on aesthetics and tactile feel in consumer electronics products |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting production costs |
4.3.2 Stringent environmental regulations concerning volatile organic compounds (VOCs) emissions |
4.3.3 Intense competition from alternative coating technologies such as powder coatings |
5 Austria Soft Touch Polyurethane Coatings Market Trends |
6 Austria Soft Touch Polyurethane Coatings Market, By Types |
6.1 Austria Soft Touch Polyurethane Coatings Market, By Base Type |
6.1.1 Overview and Analysis |
6.1.2 Austria Soft Touch Polyurethane Coatings Market Revenues & Volume, By Base Type, 2022-2032F |
6.1.3 Austria Soft Touch Polyurethane Coatings Market Revenues & Volume, By Water-based, 2022-2032F |
6.1.4 Austria Soft Touch Polyurethane Coatings Market Revenues & Volume, By Solvent-based, 2022-2032F |
6.2 Austria Soft Touch Polyurethane Coatings Market, By Product Types |
6.2.1 Overview and Analysis |
6.2.2 Austria Soft Touch Polyurethane Coatings Market Revenues & Volume, By 2K, 2022-2032F |
6.2.3 Austria Soft Touch Polyurethane Coatings Market Revenues & Volume, By UV, 2022-2032F |
6.3 Austria Soft Touch Polyurethane Coatings Market, By End-use industry |
6.3.1 Overview and Analysis |
6.3.2 Austria Soft Touch Polyurethane Coatings Market Revenues & Volume, By Transport and automotive, 2022-2032F |
6.3.3 Austria Soft Touch Polyurethane Coatings Market Revenues & Volume, By Electrical and electronics, 2022-2032F |
6.3.4 Austria Soft Touch Polyurethane Coatings Market Revenues & Volume, By Wood and Furniture, 2022-2032F |
7 Austria Soft Touch Polyurethane Coatings Market Import-Export Trade Statistics |
7.1 Austria Soft Touch Polyurethane Coatings Market Export to Major Countries |
7.2 Austria Soft Touch Polyurethane Coatings Market Imports from Major Countries |
8 Austria Soft Touch Polyurethane Coatings Market Key Performance Indicators |
8.1 Customer satisfaction score related to the tactile feel and appearance of soft touch polyurethane coatings |
8.2 Number of patents filed or innovations introduced in the field of soft touch polyurethane coatings |
8.3 Percentage increase in adoption of soft touch polyurethane coatings in new application areas outside traditional markets |
9 Austria Soft Touch Polyurethane Coatings Market - Opportunity Assessment |
9.1 Austria Soft Touch Polyurethane Coatings Market Opportunity Assessment, By Base Type, 2022 & 2032F |
9.2 Austria Soft Touch Polyurethane Coatings Market Opportunity Assessment, By Product Types, 2022 & 2032F |
9.3 Austria Soft Touch Polyurethane Coatings Market Opportunity Assessment, By End-use industry, 2022 & 2032F |
10 Austria Soft Touch Polyurethane Coatings Market - Competitive Landscape |
10.1 Austria Soft Touch Polyurethane Coatings Market Revenue Share, By Companies, 2025 |
10.2 Austria Soft Touch Polyurethane Coatings Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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