Market Forecast By Product (Fruit Juices, Fruit & Vegetable Blend, Vegetable Juices), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others) And Competitive Landscape
Product Code: ETC221552 | Publication Date: Aug 2022 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Bangladesh Fruit and Vegetable Juice Market is likely to experience consistent growth rate gains over the period 2025 to 2029. Commencing at 1.72% in 2025, growth builds up to 2.61% by 2029.
The Fruit and Vegetable Juice market in Bangladesh is projected to grow at a stable growth rate of 1.98% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.
Bangladesh Fruit And Vegetable Juice Market report thoroughly covers the market by product, and by distribution channel. The market report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Bangladesh fruit and vegetable market has been one of the major markets of the country and this market is expected to attain major growth in the near future due to the awareness amongst the Bangladeshi population about the harmful effects of unhealthy drinks. Low prices associated with raw materials is also a key factor which is contributing to the market progression.
According to 6Wresearch, the Bangladesh Fruit And Vegetable Juice Market size is anticipated to accomplish significant growth during the forecast period 2023-2029. Awareness amongst the Bangladeshi population about the harmful effects of unhealthy drinks is the largest driving factor for the juice market. The secondary driving factor is the low price of raw materials, which makes juice affordable for the majority of the population. Additionally, the rapidly growing population of Bangladesh is another significant driving force since the market scope increases with a growing population. Lack of awareness about the importance of juicing amongst the rural population is one of the biggest challenges in the juice market. Currently, only a small portion of the population has a juicing culture. Also, there is a lack of political support from the government. Though the government has implemented policies for the juice industry, the enforcement is lacking, which creates shortfalls in quality standards.
The COVID--19 pandemic has had mixed impacts on the juice industry in Bangladesh. On one hand, the increase in health awareness has brought in more customers for the juice market. On the other hand, supply chain disruptions during the lockdown period affected the production, distribution, and sales of juice in the country. Though the demand for juices increased, the market fell short on supply, creating financial losses for the industry.
The juice market in Bangladesh is relatively new, with local players dominating most of the market share. Square Food & Beverage Ltd.'s flagship product, 'Frutika', has become a household name that accounts for a large portion of the juice industry. Pran Foods Ltd and Akij Food and Beverage Ltd are other significant players in the market. However, imported juices have also entered the market, though their market share is currently meager.
The Bangladesh government has implemented several rules and regulations such as food safety acts, punishment provisions, labeling requirements, and certification to ensure the production and sale of safe and quality juice products. Besides, the government has also provided subsidies to the juice industry in the country, promoting growth for local players. These government regulations have been driving the significant growth in this market. The government of the nation help in promoting the market by supporting the companies that come up with the products that are actually beneficial for the health of individuals.
According to Dhaval, Research Manager, 6Wresearch, the fruit juice segment in Bangladesh is a significant and exciting one. The most popular juice flavors are orange, apple, grape, and mango, while niche products include pomegranate, pineapple, and watermelon. One of the main reasons why fruit juices are a top choice is because they are an excellent source of vitamins and minerals.
Supermarkets and hypermarkets are the most popular distribution channels in the country. This segment covers big brands, such as Shwapno, Meena, and Agora, and is continually expanding. Almost all major fruit and vegetable juice brands are sold in these stores, and they offer exciting discounts and promotions.
The report offers a comprehensive study of the subsequent market segments: