Market Forecast By Product Type (Hair Colorants, Hair Sprays, Conditioners, Styling Gels, Hair Oils, Shampoos, Others), By Distribution Channel (Hypermarket/Supermarkets, Specialty Stores, Online Retail Stores, Pharmacies/Health Stores, Others) And Competitive Landscape
Product Code: ETC6290197 | Publication Date: Sep 2024 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
Report Name | Bangladesh Hair Care Market |
Forecast period | 2025-2031 |
CAGR | 9% |
Growing Sector | Miscellaneous |
The Bangladesh Hair Care Market report thoroughly covers the market by Product Type and by Distribution Channel. The market report provides an unbiased and detailed analysis of the ongoing trends, high growth areas, opportunities, and market drivers, enabling stakeholders to align their strategies with current and future dynamics.
The hair care market in Bangladesh is marked by various products designed to meet different consumer needs, including hair nourishment, styling and scalp treatment. The growth of the market is primarily driven by the growing impact of social media, where beauty trends and product recommendation play a key role in shaping consumer decision. Moreover, the increasing preference of natural and organic ingredients demonstrates a heightened consumer awareness of health and sustainability. Key industry players are continuously developing new and improved products, including advanced formulas and tailored solutions for specific hair- related issues
According to 6Wresearch, the Bangladesh Hair Care Market is anticipated to grow at a CAGR of 9% during the forecast period 2025-2031. The Bangladesh hair care market is experiencing growth due to demographic trends like population increase and urban migration, along with higher income levels. Additionally, the shift is largely influenced by digital media and social platforms which promotes grooming and hygiene practices. The availability of global hair care brands, combined with the expansion of modern retail networks, consumers in Bangladesh are gaining greater access to wide selection of hair care solution.
The market still faces many challenges. Affordability remains a pressing issue, especially in rural communities, where consumer is highly price- conscious. The lack of access to premium brands in non- urban locations and the ongoing issue of counterfeit products also continue to sustain the Bangladesh Hair Care Market growth. The popularity of traditional and homemade hair care solutions poses a challenge to the commercial market. Overcoming these challenges will depend on making products more affordable, expanding retail reach, and educating consumers about the benefits of commercial options.
The Bangladesh Hair care market has seen significant growth, fuelled by rapid urbanization, higher disposable incomes, and heightened interest in personal grooming. There is also a heightened preference for natural and herbal formulations, as consumers seek safer, more wholesome alternatives to chemical- based products. Social media platforms and beauty influencers have become powerful forces in shaping consumer preference, especially among younger audiences. Meanwhile the rise of E- commerce is transforming how consumers shop, making a wide range of domestic and international hair care products more readily available.
The hair care market in Bangladesh offers promising investment opportunities for both domestic and international companies. A young and growing population is driving increased demand for a wide range of products. Prioritizing research and development especially in the areas of natural, locally derived ingredients, which could prove profitable. Enhancing rural distribution and leveraging the rise of digital platforms can significantly boost market penetration. Tailored marketing strategies that reflect the diverse preference of consumers will be essential for capturing growth in this evolving sector.
The Hair Care Industry in Bangladesh is characterized by strong competition between both local and international brands. Leading players like Marico Limited, Square Toiletries and Unilever Bangladesh hold a significant share, backed by well-established brand reputations and extensive distribution networks. Local players are building momentum by offering affordable, culturally relevant solutions that appeal to the everyday preference of Bangladeshi consumers.
Government policies and regulations play a vital role in shaping hair care market in Bangladesh. Government bodies actively monitor and enforce standards to safeguard consumer health and maintain product quality. Strict regulations around ingredient usage, product labelling, and advertising helps promote a fair and transparent environment within the hair care market. Supportive Measures such as incentives for domestic production and crackdown counterfeit products further contributes towards sector’s expansion.
Bangladesh Hair Care Industry has a bright future, with strong growth projected over the next decade. Growing urban population and changing grooming habits will likely lead to rising interest in both premium and targeted hair care categories. As consumers become more conscious of sustainability and ethics, companies will be increasingly encouraged to use eco- friendly packaging and responsibly sourced ingredients. The future of hair care will be shaped by technological innovations which enables the production of personalized products, tailored to meet the distinct need for various hair types and concerns.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Ayushi, Senior Research Analyst, 6Wresearch, the hair care market in Bangladesh is dominated by shampoos, which account for a significant share due to their essential role in daily hair hygiene
Hypermarkets/Supermarkets dominate the market due to their widespread presence and the convenience they offer. These outlets attract consumers looking for a wide variety of hair care products, including both premium and budget-friendly options, under one roof.
The report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bangladesh Hair Care Market Overview |
3.1 Bangladesh Country Macro Economic Indicators |
3.2 Bangladesh Hair Care Market Revenues & Volume, 2021 & 2031F |
3.3 Bangladesh Hair Care Market - Industry Life Cycle |
3.4 Bangladesh Hair Care Market - Porter's Five Forces |
3.5 Bangladesh Hair Care Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Bangladesh Hair Care Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Bangladesh Hair Care Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Bangladesh Hair Care Market Trends |
6 Bangladesh Hair Care Market, By Types |
6.1 Bangladesh Hair Care Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Bangladesh Hair Care Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Bangladesh Hair Care Market Revenues & Volume, By Hair Colorants, 2021- 2031F |
6.1.4 Bangladesh Hair Care Market Revenues & Volume, By Hair Sprays, 2021- 2031F |
6.1.5 Bangladesh Hair Care Market Revenues & Volume, By Conditioners, 2021- 2031F |
6.1.6 Bangladesh Hair Care Market Revenues & Volume, By Styling Gels, 2021- 2031F |
6.1.7 Bangladesh Hair Care Market Revenues & Volume, By Hair Oils, 2021- 2031F |
6.1.8 Bangladesh Hair Care Market Revenues & Volume, By Shampoos, 2021- 2031F |
6.2 Bangladesh Hair Care Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Bangladesh Hair Care Market Revenues & Volume, By Hypermarket/Supermarkets, 2021- 2031F |
6.2.3 Bangladesh Hair Care Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.2.4 Bangladesh Hair Care Market Revenues & Volume, By Online Retail Stores, 2021- 2031F |
6.2.5 Bangladesh Hair Care Market Revenues & Volume, By Pharmacies/Health Stores, 2021- 2031F |
6.2.6 Bangladesh Hair Care Market Revenues & Volume, By Others, 2021- 2031F |
7 Bangladesh Hair Care Market Import-Export Trade Statistics |
7.1 Bangladesh Hair Care Market Export to Major Countries |
7.2 Bangladesh Hair Care Market Imports from Major Countries |
8 Bangladesh Hair Care Market Key Performance Indicators |
9 Bangladesh Hair Care Market - Opportunity Assessment |
9.1 Bangladesh Hair Care Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Bangladesh Hair Care Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Bangladesh Hair Care Market - Competitive Landscape |
10.1 Bangladesh Hair Care Market Revenue Share, By Companies, 2024 |
10.2 Bangladesh Hair Care Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |