Product Code: ETC6296101 | Publication Date: Sep 2024 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Bangladesh personal care market is experiencing significant growth driven by factors such as increasing disposable income, changing lifestyles, and a growing awareness of personal grooming and hygiene. The market encompasses a wide range of products including skincare, haircare, bath and shower products, and cosmetics. International brands as well as local players are competing in this market, offering a variety of products to cater to the diverse consumer preferences. With a large population base and a rising middle class, the demand for personal care products is expected to continue growing in Bangladesh. Factors such as urbanization, increasing employment opportunities, and the influence of social media and beauty trends are further fueling the growth of this market.
The Bangladesh Personal Care Market is witnessing several key trends, including a growing demand for natural and organic products driven by increasing awareness of health and environmental concerns. Consumers are also increasingly seeking products with specific benefits, such as anti-aging and skin brightening properties. The market is experiencing a rise in the popularity of men`s grooming products and a shift towards premium and luxury personal care items among urban consumers. E-commerce platforms are playing a significant role in driving sales by providing convenience and access to a wider range of products. Personal hygiene products, especially hand sanitizers and antibacterial soaps, have seen a surge in demand due to the COVID-19 pandemic, leading to increased innovation and product development in this category.
The Bangladesh Personal Care Market faces several challenges including intense competition from both local and international brands, price sensitivity among consumers, and the prevalence of counterfeit products. Additionally, the market is highly fragmented with a large number of small and medium-sized players, making it difficult for new entrants to establish a strong foothold. Distribution challenges such as inadequate infrastructure and logistics also hinder the growth of personal care products in Bangladesh. Moreover, changing consumer preferences and increasing awareness about ingredients and product quality pose challenges for companies to innovate and meet evolving demands. Overall, navigating through these challenges requires strategic marketing efforts, product differentiation, and building strong relationships with distributors and retailers in the market.
The Bangladesh Personal Care Market offers promising investment opportunities due to factors such as a growing middle class with increasing disposable income, a rising awareness of personal grooming and hygiene, and a shifting consumer preference towards premium and organic products. Key segments like skincare, hair care, and oral care are witnessing steady growth, driven by urbanization, changing lifestyle patterns, and a focus on self-care. With a large population of young consumers who are inclined towards beauty and wellness products, there is a demand for innovative and high-quality personal care products in the market. Investors can explore opportunities in developing new product lines, expanding distribution networks, and investing in marketing strategies to capitalize on the expanding personal care market in Bangladesh.
The Bangladesh government has several policies and regulations in place that impact the personal care market. The government regulates the import of raw materials for cosmetics to ensure safety and quality standards are met. Additionally, the National Board of Revenue imposes taxes on imported cosmetics, affecting pricing and market competitiveness. The government also requires product registration and approval from the Directorate General of Drug Administration for cosmetics and personal care products to ensure consumer safety. Furthermore, there are regulations on advertising claims and labeling requirements for personal care products to prevent misleading information and protect consumer interests. Overall, the government policies in Bangladesh aim to maintain quality standards, protect consumer health, and promote fair competition in the personal care market.
The Bangladesh Personal Care Market is poised for significant growth in the coming years, driven by factors such as increasing disposable income, changing lifestyles, and a growing emphasis on personal grooming and hygiene. The market is expected to witness a rise in demand for a wide range of products, including skincare, hair care, and bath and shower products. Additionally, the increasing awareness about health and wellness is likely to fuel the demand for natural and organic personal care products. With a large young population that is increasingly conscious about appearance and self-care, the market presents opportunities for both local and international brands to innovate and expand their product offerings to cater to the evolving needs and preferences of consumers in Bangladesh.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bangladesh Personal Care Market Overview |
3.1 Bangladesh Country Macro Economic Indicators |
3.2 Bangladesh Personal Care Market Revenues & Volume, 2021 & 2031F |
3.3 Bangladesh Personal Care Market - Industry Life Cycle |
3.4 Bangladesh Personal Care Market - Porter's Five Forces |
3.5 Bangladesh Personal Care Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.6 Bangladesh Personal Care Market Revenues & Volume Share, By Product, 2021 & 2031F |
4 Bangladesh Personal Care Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Bangladesh Personal Care Market Trends |
6 Bangladesh Personal Care Market, By Types |
6.1 Bangladesh Personal Care Market, By Distribution Channel |
6.1.1 Overview and Analysis |
6.1.2 Bangladesh Personal Care Market Revenues & Volume, By Distribution Channel, 2021- 2031F |
6.1.3 Bangladesh Personal Care Market Revenues & Volume, By Offline, 2021- 2031F |
6.1.4 Bangladesh Personal Care Market Revenues & Volume, By Online, 2021- 2031F |
6.2 Bangladesh Personal Care Market, By Product |
6.2.1 Overview and Analysis |
6.2.2 Bangladesh Personal Care Market Revenues & Volume, By Skincare products, 2021- 2031F |
6.2.3 Bangladesh Personal Care Market Revenues & Volume, By Haircare products, 2021- 2031F |
6.2.4 Bangladesh Personal Care Market Revenues & Volume, By Color cosmetics, 2021- 2031F |
6.2.5 Bangladesh Personal Care Market Revenues & Volume, By Oral care products, 2021- 2031F |
6.2.6 Bangladesh Personal Care Market Revenues & Volume, By Others, 2021- 2031F |
7 Bangladesh Personal Care Market Import-Export Trade Statistics |
7.1 Bangladesh Personal Care Market Export to Major Countries |
7.2 Bangladesh Personal Care Market Imports from Major Countries |
8 Bangladesh Personal Care Market Key Performance Indicators |
9 Bangladesh Personal Care Market - Opportunity Assessment |
9.1 Bangladesh Personal Care Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.2 Bangladesh Personal Care Market Opportunity Assessment, By Product, 2021 & 2031F |
10 Bangladesh Personal Care Market - Competitive Landscape |
10.1 Bangladesh Personal Care Market Revenue Share, By Companies, 2024 |
10.2 Bangladesh Personal Care Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |