Market Forecast By Solution (Pay TV, Internet Protocol Television, Over The Top), By Service (Training & Support, Professional Services), By Delivery Model (Laptops and Desktops, Smart phones and Tablets, Smart TV), By User Type (Hotels, Cruise/Luxury Yachts, Day Care Center, Others (Restaurants and Lounges)), By Revenue Model (Subscription, Rental, Retail, Advertisement) And Competitive Landscape
Product Code: ETC4416873 | Publication Date: Jul 2023 | Updated Date: Jan 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Report Name | Bangladesh Video on Demand in Hospitality Market |
Forecast period | 2025-2031 |
CAGR | 14% |
Growing Sector | Hospitality |
The Bangladesh Video on Demand in Hospitality Market report thoroughly covers the market by Solution, By Service, By Delivery Model, By User Type, and By Revenue Model. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high-growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Bangladesh has been experiencing significant growth in the hospitality industry, with a particular focus on the rise of Video on Demand (VOD) services. VOD allows customers to select and watch videos at their convenience, without having to adhere to scheduled programming. This has become a popular feature in the hospitality sector, as it enhances guest experience and provides an additional revenue stream for hotels.
According to 6Wresearch, the Bangladesh Video on Demand in Hospitality market size is expected to grow at a significant CAGR of 14% during 2025-2031. The increasing internet penetration in the country has played a major role in this growth. With more and more people having access to high-speed internet, it has become easier for hotels to provide VOD services to their guests. Further, in the age of streaming services and on-demand entertainment, consumers have come to expect personalized content.
VOD services in Bangladesh are catering to this demand by offering a wide range of content options from local and international providers. Increasing competition among hotels. Moreover, the inclusion of VOD services has become a key differentiating factor, as it allows hotels to offer a unique and modern amenity to their guests. While internet penetration in Bangladesh is increasing, there are still infrastructure limitations that can hinder the growth of VOD services. This includes issues such as slow internet speeds and connectivity issues in certain areas. With the rise of online piracy, copyright infringement has become a major concern for content providers. This poses a challenge for VOD services in Bangladesh as they must ensure that the content they offer is legally obtained and licensed.
Some of the leading players in the Bangladesh Video on Demand in the Hospitality market include: Bongo BD is a well-known digital entertainment platform in Bangladesh, offering a wide range of content, including movies, TV shows, music videos, and more. Hoichoi is a popular streaming service focusing on Bengali content, including movies, original web series, and more. Over-the-top (OTT) platforms such as Netflix, Amazon Prime Video, and Disney+ Hotstar have been expanding their presence globally. In Bangladesh, local cable operators often provide bundled services that include television channels and sometimes on-demand content. companies like Grameenphone, Robi Axiata, and Banglalink have been expanding their services beyond traditional telecom offerings.
The Bangladesh government has been supportive of the growth and development of the hospitality industry, including the implementation of video on demand services in hotels and other accommodations. However, some certain regulations and guidelines need to be followed by players in the VOD market. One of the key regulations is that all content provided through VOD services must be approved by the Bangladesh Telecommunication Regulatory Commission (BTRC). This is to ensure that the content being offered is in line with the cultural and societal norms of the country. Additionally, all VOD service providers must obtain a license from the BTRC before operating in Bangladesh. Moreover, there are strict rules regarding censorship and age restrictions for certain content. Any material deemed inappropriate by the government will not be allowed to be offered on VOD platforms. This includes content that goes against the religious, political, or moral values of the country. Furthermore, there are also regulations in place to protect the interests and privacy of guests using VOD services in hotels. Service providers must ensure that guest information is kept confidential and not shared with any third parties without prior consent.
The Bangladesh VOD market for the hospitality industry is expected to continue its growth in the coming years. With the rise of digital streaming platforms, there is an increasing demand for high-quality, on-demand entertainment services in hotels and other accommodations. Moreover, with the government's continuous support and efforts to improve infrastructure and technological advancements in the country, more players will likely enter the VOD market in Bangladesh. Further, some experts also predict that there will be a shift towards personalized content curation in the future, where guests can choose and customize their entertainment options according to their preferences. This would further enhance the guest experience and attract more customers for hotels and other accommodations.
According to Ravi Bhandari, Research Head, 6Wresearch, among the different solutions offered in the VOD market for the hospitality industry, it is predicted that Internet Protocol Television (IPTV) will experience the most growth. This is due to its ability to provide a more personalized and interactive viewing experience for guests in hotels and other accommodations.
In terms of service, professional services are projected to experience the most growth in the VOD market for the hospitality industry. This includes installation and maintenance services for VOD systems, as well as content curation and customization for hotels and other accommodations.
Smartphones and tablets are expected to see the most growth in terms of delivery models for VOD services in the hospitality industry. With the increasing use of mobile devices, guests are more likely to access entertainment options on their personal devices rather than traditional TVs or laptops.
The hotel segment is currently the leading user type in the VOD market for the hospitality industry. With more travelers seeking personalized and high-quality entertainment options during their stay, hotels are investing in VOD services to enhance the guest experience.
The subscription model is expected to see the most growth in terms of revenue in the VOD market for hospitality. With the rise of subscription-based streaming services such as Netflix and Amazon Prime, guests are becoming more accustomed to this model of accessing entertainment.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bangladesh Video on Demand in Hospitality Market Overview |
3.1 Bangladesh Country Macro Economic Indicators |
3.2 Bangladesh Video on Demand in Hospitality Market Revenues & Volume, 2021 & 2031F |
3.3 Bangladesh Video on Demand in Hospitality Market - Industry Life Cycle |
3.4 Bangladesh Video on Demand in Hospitality Market - Porter's Five Forces |
3.5 Bangladesh Video on Demand in Hospitality Market Revenues & Volume Share, By Solution , 2021 & 2031F |
3.6 Bangladesh Video on Demand in Hospitality Market Revenues & Volume Share, By Service, 2021 & 2031F |
3.7 Bangladesh Video on Demand in Hospitality Market Revenues & Volume Share, By Delivery Model, 2021 & 2031F |
3.8 Bangladesh Video on Demand in Hospitality Market Revenues & Volume Share, By User Type, 2021 & 2031F |
3.9 Bangladesh Video on Demand in Hospitality Market Revenues & Volume Share, By Revenue Model, 2021 & 2031F |
4 Bangladesh Video on Demand in Hospitality Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Bangladesh Video on Demand in Hospitality Market Trends |
6 Bangladesh Video on Demand in Hospitality Market, By Types |
6.1 Bangladesh Video on Demand in Hospitality Market, By Solution |
6.1.1 Overview and Analysis |
6.1.2 Bangladesh Video on Demand in Hospitality Market Revenues & Volume, By Solution , 2021 - 2031F |
6.1.3 Bangladesh Video on Demand in Hospitality Market Revenues & Volume, By Pay TV, 2021 - 2031F |
6.1.4 Bangladesh Video on Demand in Hospitality Market Revenues & Volume, By Internet Protocol Television, 2021 - 2031F |
6.1.5 Bangladesh Video on Demand in Hospitality Market Revenues & Volume, By Over The Top, 2021 - 2031F |
6.2 Bangladesh Video on Demand in Hospitality Market, By Service |
6.2.1 Overview and Analysis |
6.2.2 Bangladesh Video on Demand in Hospitality Market Revenues & Volume, By Training & Support, 2021 - 2031F |
6.2.3 Bangladesh Video on Demand in Hospitality Market Revenues & Volume, By Professional Services, 2021 - 2031F |
6.3 Bangladesh Video on Demand in Hospitality Market, By Delivery Model |
6.3.1 Overview and Analysis |
6.3.2 Bangladesh Video on Demand in Hospitality Market Revenues & Volume, By Laptops and Desktops, 2021 - 2031F |
6.3.3 Bangladesh Video on Demand in Hospitality Market Revenues & Volume, By Smart phones and Tablets, 2021 - 2031F |
6.3.4 Bangladesh Video on Demand in Hospitality Market Revenues & Volume, By Smart TV, 2021 - 2031F |
6.4 Bangladesh Video on Demand in Hospitality Market, By User Type |
6.4.1 Overview and Analysis |
6.4.2 Bangladesh Video on Demand in Hospitality Market Revenues & Volume, By Hotels, 2021 - 2031F |
6.4.3 Bangladesh Video on Demand in Hospitality Market Revenues & Volume, By Cruise/Luxury Yachts, 2021 - 2031F |
6.4.4 Bangladesh Video on Demand in Hospitality Market Revenues & Volume, By Day Care Center, 2021 - 2031F |
6.4.5 Bangladesh Video on Demand in Hospitality Market Revenues & Volume, By Others (Restaurants and Lounges), 2021 - 2031F |
6.5 Bangladesh Video on Demand in Hospitality Market, By Revenue Model |
6.5.1 Overview and Analysis |
6.5.2 Bangladesh Video on Demand in Hospitality Market Revenues & Volume, By Subscription, 2021 - 2031F |
6.5.3 Bangladesh Video on Demand in Hospitality Market Revenues & Volume, By Rental, 2021 - 2031F |
6.5.4 Bangladesh Video on Demand in Hospitality Market Revenues & Volume, By Retail, 2021 - 2031F |
6.5.5 Bangladesh Video on Demand in Hospitality Market Revenues & Volume, By Advertisement, 2021 - 2031F |
7 Bangladesh Video on Demand in Hospitality Market Import-Export Trade Statistics |
7.1 Bangladesh Video on Demand in Hospitality Market Export to Major Countries |
7.2 Bangladesh Video on Demand in Hospitality Market Imports from Major Countries |
8 Bangladesh Video on Demand in Hospitality Market Key Performance Indicators |
9 Bangladesh Video on Demand in Hospitality Market - Opportunity Assessment |
9.1 Bangladesh Video on Demand in Hospitality Market Opportunity Assessment, By Solution , 2021 & 2031F |
9.2 Bangladesh Video on Demand in Hospitality Market Opportunity Assessment, By Service, 2021 & 2031F |
9.3 Bangladesh Video on Demand in Hospitality Market Opportunity Assessment, By Delivery Model, 2021 & 2031F |
9.4 Bangladesh Video on Demand in Hospitality Market Opportunity Assessment, By User Type, 2021 & 2031F |
9.5 Bangladesh Video on Demand in Hospitality Market Opportunity Assessment, By Revenue Model, 2021 & 2031F |
10 Bangladesh Video on Demand in Hospitality Market - Competitive Landscape |
10.1 Bangladesh Video on Demand in Hospitality Market Revenue Share, By Companies, 2024 |
10.2 Bangladesh Video on Demand in Hospitality Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |