Belgium Candy Market (2025-2031) | Companies, Revenue, Size, Growth, Outlook, Forecast, Share, Segmentation, Industry, Value, Analysis & Trends

Market Forecast By Product Type (Chocolate Candy, Non-Chocolate Candy), By Distribution (Supermarkets and Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail, Others) And Competitive Landscape
Product Code: ETC5378257 Publication Date: Nov 2023 Updated Date: Oct 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Bhawna Singh No. of Pages: 60 No. of Figures: 30 No. of Tables: 5

Belgium Candy Market Top 5 Importing Countries and Market Competition (HHI) Analysis

Belgium continued to see strong growth in candy imports in 2024, with top exporting countries such as the Netherlands, Germany, Italy, UK, and Metropolitan France leading the way. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive Compound Annual Growth Rate (CAGR) of 7.32% from 2020 to 2024 demonstrates sustained expansion. Furthermore, the notable growth rate of 12.89% from 2023 to 2024 suggests a significant uptick in demand for imported candies in Belgium. Overall, the candy import market in Belgium appears to be thriving and attracting a diverse range of suppliers.

Belgium Candy Market Top 5 Importing Countries and Market Competition (HHI) Analysis

Candy Market: Belgium vs Top 5 Major Economies in 2027 (Europe)


The Candy market in Belgium is projected to grow at a stable growth rate of 4.35% by 2027, highlighting the country's increasing focus on advanced technologies within the Europe region, where Germany holds the dominant position, followed closely by United Kingdom, France, Italy and Russia, shaping overall regional demand.

Candy Market: Belgium vs Top 5 Major Economies in 2027 (Europe)

Belgium Candy Market Overview

The candy market in Belgium is robust, reflecting the country`s rich tradition of confectionery production. Belgian chocolates are renowned worldwide, but the market also includes a wide range of other candies such as gummies, hard candies, and licorice. Consumer preferences are shifting towards premium and artisanal products, often characterized by high-quality ingredients and unique flavors. Seasonal demand surges during holidays like Easter and Christmas, when candies are popular gift items. Health-conscious trends are also pushing manufacturers to innovate with sugar-free and organic candy options.

Drivers of the market

The Belgium candy market is driven by the country`s rich tradition of confectionery production and consumption. Belgium`s reputation for high-quality, artisanal chocolates and candies attracts both domestic and international consumers. The increasing variety of flavors, textures, and packaging innovations cater to diverse consumer preferences. Moreover, seasonal demand during holidays and festivals, along with a growing trend of gifting premium candies, contributes to market growth.

Challenges of the market

The Belgium candy market is challenged by shifting consumer preferences towards healthier and more natural food options. Increasing awareness about the health impacts of sugar consumption has led to a demand for low-sugar or sugar-free alternatives, forcing traditional candy manufacturers to innovate and reformulate their products. Additionally, the market is saturated with both local and international brands, intensifying competition and driving the need for continuous product differentiation. Regulatory pressures concerning food safety, labeling, and marketing practices also add complexity to the market. Moreover, rising raw material costs, particularly for ingredients like cocoa and nuts, affect profit margins and pricing strategies.

Government Policy of the market

The Belgian candy market is renowned globally, particularly for its chocolates. Government policies that support local manufacturers through subsidies and export incentives have bolstered the market. Additionally, Belgium adheres to strict EU regulations regarding food safety and quality, ensuring high standards in candy production. Promotional activities by the government to boost tourism, showcasing Belgium as a destination for quality confectionery, also play a significant role in market growth.

Key Highlights of the Report:

  • Belgium Candy Market Outlook
  • Market Size of Belgium Candy Market, 2024
  • Forecast of Belgium Candy Market, 2031
  • Historical Data and Forecast of Belgium Candy Revenues & Volume for the Period 2021-2031
  • Belgium Candy Market Trend Evolution
  • Belgium Candy Market Drivers and Challenges
  • Belgium Candy Price Trends
  • Belgium Candy Porter`s Five Forces
  • Belgium Candy Industry Life Cycle
  • Historical Data and Forecast of Belgium Candy Market Revenues & Volume By Product Type for the Period 2021-2031
  • Historical Data and Forecast of Belgium Candy Market Revenues & Volume By Chocolate Candy for the Period 2021-2031
  • Historical Data and Forecast of Belgium Candy Market Revenues & Volume By Non-Chocolate Candy for the Period 2021-2031
  • Historical Data and Forecast of Belgium Candy Market Revenues & Volume By Distribution for the Period 2021-2031
  • Historical Data and Forecast of Belgium Candy Market Revenues & Volume By Supermarkets and Hypermarkets for the Period 2021-2031
  • Historical Data and Forecast of Belgium Candy Market Revenues & Volume By Convenience Stores for the Period 2021-2031
  • Historical Data and Forecast of Belgium Candy Market Revenues & Volume By Specialist Retailers for the Period 2021-2031
  • Historical Data and Forecast of Belgium Candy Market Revenues & Volume By Online Retail for the Period 2021-2031
  • Historical Data and Forecast of Belgium Candy Market Revenues & Volume By Others for the Period 2021-2031
  • Belgium Candy Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Distribution
  • Belgium Candy Top Companies Market Share
  • Belgium Candy Competitive Benchmarking By Technical and Operational Parameters
  • Belgium Candy Company Profiles
  • Belgium Candy Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Belgium Candy Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Belgium Candy Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Belgium Candy Market Overview

3.1 Belgium Country Macro Economic Indicators

3.2 Belgium Candy Market Revenues & Volume, 2021 & 2031F

3.3 Belgium Candy Market - Industry Life Cycle

3.4 Belgium Candy Market - Porter's Five Forces

3.5 Belgium Candy Market Revenues & Volume Share, By Product Type, 2021 & 2031F

3.6 Belgium Candy Market Revenues & Volume Share, By Distribution, 2021 & 2031F

4 Belgium Candy Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing consumer preference for premium and artisanal candies

4.2.2 Growing demand for organic and natural ingredients in candies

4.2.3 Rising popularity of Belgian chocolates globally

4.3 Market Restraints

4.3.1 Fluctuating prices of raw materials such as cocoa, sugar, and dairy products

4.3.2 Intense competition from other confectionery products and substitutes

5 Belgium Candy Market Trends

6 Belgium Candy Market Segmentations

6.1 Belgium Candy Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 Belgium Candy Market Revenues & Volume, By Chocolate Candy, 2021-2031F

6.1.3 Belgium Candy Market Revenues & Volume, By Non-Chocolate Candy, 2021-2031F

6.2 Belgium Candy Market, By Distribution

6.2.1 Overview and Analysis

6.2.2 Belgium Candy Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F

6.2.3 Belgium Candy Market Revenues & Volume, By Convenience Stores, 2021-2031F

6.2.4 Belgium Candy Market Revenues & Volume, By Specialist Retailers, 2021-2031F

6.2.5 Belgium Candy Market Revenues & Volume, By Online Retail, 2021-2031F

6.2.6 Belgium Candy Market Revenues & Volume, By Others, 2021-2031F

7 Belgium Candy Market Import-Export Trade Statistics

7.1 Belgium Candy Market Export to Major Countries

7.2 Belgium Candy Market Imports from Major Countries

8 Belgium Candy Market Key Performance Indicators

8.1 Consumer engagement on social media platforms

8.2 Number of new product launches in the premium candy segment

8.3 Growth in export volumes of Belgian candies

9 Belgium Candy Market - Opportunity Assessment

9.1 Belgium Candy Market Opportunity Assessment, By Product Type, 2021 & 2031F

9.2 Belgium Candy Market Opportunity Assessment, By Distribution, 2021 & 2031F

10 Belgium Candy Market - Competitive Landscape

10.1 Belgium Candy Market Revenue Share, By Companies, 2024

10.2 Belgium Candy Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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