| Product Code: ETC5378260 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Bhutan Candy Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 3.39% in 2025, the market peaks at 6.58% in 2028, and settles at 5.22% by 2029.

The Candy market in Bhutan is projected to grow at a growing growth rate of 6.07% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.

The candy market in Bhutan is characterized by a mix of traditional sweets and modern confectioneries. As the population grows and consumer preferences evolve, there is an increasing demand for diverse candy products. Local producers and international brands both have a presence in the market, with a focus on innovative flavors and packaging. Government policies aimed at promoting local industries and ensuring food safety standards play a significant role in shaping the market.
The Bhutan candy market is driven by increasing disposable incomes and changing consumer preferences towards confectionery products. The market benefits from the rising popularity of premium and innovative candy products that cater to diverse taste preferences. Additionally, the influence of Western culture and media, promoting various types of candies, has increased their consumption. Seasonal demand during festivals and special occasions further stimulates market growth. Moreover, the introduction of healthier candy options, such as sugar-free and organic candies, aligns with the growing health-conscious trend among consumers, supporting the market`s expansion.
Bhutan`s candy market faces challenges related to limited manufacturing capabilities and reliance on imported products. High import duties and transportation costs increase the final price of candy, making it less competitive compared to local snacks. Additionally, the market struggles with changing consumer preferences towards healthier options, reducing the demand for traditional candy. Regulatory compliance with food safety standards can also be a hurdle for both local manufacturers and importers, affecting market growth.
The candy market in Bhutan is relatively small but growing, driven by increasing consumer demand for packaged and processed foods. The government regulates the food industry to ensure quality and safety, focusing on health standards to combat rising concerns about nutrition and health. Policies that promote local production and the use of Bhutanese ingredients can boost the market for traditional sweets and modern candies. Additionally, initiatives to encourage tourism and showcase Bhutanese culinary traditions help expand the market both domestically and internationally.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bhutan Candy Market Overview |
3.1 Bhutan Country Macro Economic Indicators |
3.2 Bhutan Candy Market Revenues & Volume, 2021 & 2031F |
3.3 Bhutan Candy Market - Industry Life Cycle |
3.4 Bhutan Candy Market - Porter's Five Forces |
3.5 Bhutan Candy Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Bhutan Candy Market Revenues & Volume Share, By Distribution, 2021 & 2031F |
4 Bhutan Candy Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer demand for unique and exotic flavors in confectionery products |
4.2.2 Growing popularity of Bhutanese traditional candies among tourists and international markets |
4.2.3 Rising disposable income and changing lifestyles leading to higher spending on premium and indulgent treats |
4.3 Market Restraints |
4.3.1 Limited availability of raw materials and ingredients for traditional Bhutanese candies |
4.3.2 High production costs and limited economies of scale for small candy manufacturers in Bhutan |
5 Bhutan Candy Market Trends |
6 Bhutan Candy Market Segmentations |
6.1 Bhutan Candy Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Bhutan Candy Market Revenues & Volume, By Chocolate Candy, 2021-2031F |
6.1.3 Bhutan Candy Market Revenues & Volume, By Non-Chocolate Candy, 2021-2031F |
6.2 Bhutan Candy Market, By Distribution |
6.2.1 Overview and Analysis |
6.2.2 Bhutan Candy Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.3 Bhutan Candy Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Bhutan Candy Market Revenues & Volume, By Specialist Retailers, 2021-2031F |
6.2.5 Bhutan Candy Market Revenues & Volume, By Online Retail, 2021-2031F |
6.2.6 Bhutan Candy Market Revenues & Volume, By Others, 2021-2031F |
7 Bhutan Candy Market Import-Export Trade Statistics |
7.1 Bhutan Candy Market Export to Major Countries |
7.2 Bhutan Candy Market Imports from Major Countries |
8 Bhutan Candy Market Key Performance Indicators |
8.1 Percentage of repeat customers for Bhutanese candy brands |
8.2 Average customer rating and feedback on taste, packaging, and quality of Bhutanese candies |
8.3 Number of new product launches and innovations in the Bhutan candy market |
9 Bhutan Candy Market - Opportunity Assessment |
9.1 Bhutan Candy Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Bhutan Candy Market Opportunity Assessment, By Distribution, 2021 & 2031F |
10 Bhutan Candy Market - Competitive Landscape |
10.1 Bhutan Candy Market Revenue Share, By Companies, 2024 |
10.2 Bhutan Candy Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
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