| Product Code: ETC4853442 | Publication Date: Nov 2023 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The cordial drink market in Bhutan is characterized by the consumption of fruit-based and herbal beverages, popular for their refreshing qualities and health benefits. Locally produced drinks often incorporate traditional Bhutanese ingredients, such as gooseberries, lemon, and various herbs, which are known for their rich flavors and nutritional value. The market is growing as consumers increasingly prefer healthier alternatives to carbonated soft drinks. This shift is partly driven by a rise in health consciousness among Bhutanese consumers, who seek beverages with lower sugar content and natural ingredients. The government`s emphasis on promoting local products and reducing the importation of foreign beverages supports the growth of this market.
The cordial drink market in Bhutan is driven by several key factors. The growing trend of health consciousness among consumers has led to an increased demand for beverages that are perceived as healthier alternatives to carbonated drinks. Cordial drinks, often made from natural ingredients and offering various health benefits, cater to this demand. Additionally, the rise in disposable income and changing lifestyle preferences contribute to the market`s expansion. The tourism industry in Bhutan also plays a role, as visitors seek local and traditional beverages, further boosting the cordial drink market.
The Bhutan cordial drink market faces several challenges, primarily due to its limited market size and high dependency on imports. Local production is minimal, making the industry vulnerable to global price fluctuations and supply chain disruptions. Additionally, the market struggles with competition from international beverage brands that offer a wider variety of flavors and packaging options. The high cost of production and distribution within the country`s rugged terrain also impacts profitability. Consumer awareness and preference for traditional beverages over modern cordial drinks further limit market expansion. Regulatory challenges related to food safety and quality standards add another layer of complexity for manufacturers.
The cordial drink market in Bhutan is experiencing growth, driven by increasing consumer interest in non-alcoholic beverages. Traditional Bhutanese flavors are being incorporated into cordial drinks, appealing to local tastes. The Bhutanese government supports the development of this sector through policies that encourage the production of beverages using local ingredients, aligning with national goals of promoting sustainable agriculture and self-sufficiency. Import restrictions and tariffs on foreign beverages also favor the growth of domestic cordial production.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Bhutan Cordial Drink Market Overview |
3.1 Bhutan Country Macro Economic Indicators |
3.2 Bhutan Cordial Drink Market Revenues & Volume, 2021 & 2031F |
3.3 Bhutan Cordial Drink Market - Industry Life Cycle |
3.4 Bhutan Cordial Drink Market - Porter's Five Forces |
3.5 Bhutan Cordial Drink Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Bhutan Cordial Drink Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Bhutan Cordial Drink Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers leading to a shift towards natural and organic beverages |
4.2.2 Growing disposable income and changing lifestyles driving demand for convenient and on-the-go beverage options |
4.2.3 Rising tourism industry in Bhutan boosting demand for local and authentic products |
4.3 Market Restraints |
4.3.1 Limited availability of raw materials for production due to geographical constraints in Bhutan |
4.3.2 High production costs and transportation expenses affecting pricing and competitiveness in the market |
5 Bhutan Cordial Drink Market Trends |
6 Bhutan Cordial Drink Market Segmentations |
6.1 Bhutan Cordial Drink Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Bhutan Cordial Drink Market Revenues & Volume, By Fruit Cordials, 2021-2031F |
6.1.3 Bhutan Cordial Drink Market Revenues & Volume, By Mango, Orange, 2021-2031F |
6.1.4 Bhutan Cordial Drink Market Revenues & Volume, By Strawberry, 2021-2031F | 6.1.6 Bhutan Cordial Drink Market Revenues & Volume, By Vegetable Cordials, 2021-2031F |
6.1.6 Bhutan Cordial Drink Market Revenues & Volume, By Herbs, 2021-2031F |
6.1.7 Bhutan Cordial Drink Market Revenues & Volume, By Spices Cordials, 2021-2031F |
6.2 Bhutan Cordial Drink Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Bhutan Cordial Drink Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.2.3 Bhutan Cordial Drink Market Revenues & Volume, By Departmental Stores, 2021-2031F |
6.2.4 Bhutan Cordial Drink Market Revenues & Volume, By Online Retail, 2021-2031F |
7 Bhutan Cordial Drink Market Import-Export Trade Statistics |
7.1 Bhutan Cordial Drink Market Export to Major Countries |
7.2 Bhutan Cordial Drink Market Imports from Major Countries |
8 Bhutan Cordial Drink Market Key Performance Indicators |
8.1 Percentage of market share held by Bhutan cordial drink compared to competitors |
8.2 Number of new product launches and innovations within the Bhutan cordial drink market |
8.3 Growth in distribution channels and expansion into new regions |
8.4 Consumer engagement and brand loyalty metrics, such as repeat purchase rate and customer satisfaction surveys |
9 Bhutan Cordial Drink Market - Opportunity Assessment |
9.1 Bhutan Cordial Drink Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Bhutan Cordial Drink Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Bhutan Cordial Drink Market - Competitive Landscape |
10.1 Bhutan Cordial Drink Market Revenue Share, By Companies, 2024 |
10.2 Bhutan Cordial Drink Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |